Bank holiday event planning plan

In order to ensure that the event goes smoothly, we need to formulate an activity plan in advance. The content and form of the activity plan must be centered around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. Do you know what kind of activity plan can actually help us? Below is the bank holiday activity planning plan (selected 6 articles) that I compiled for you. I hope it will be helpful to you. Bank holiday activity planning plan 1

1. Activity theme:

Welcome the "March 8th" sincere feedback

In order to give back to the new and old customers for their long-term support to the bank In support, the sub-branch specially held a sincere feedback activity to welcome the "March 8th". Through this activity, we will enhance our bank's brand awareness, improve service levels, win a good reputation, and lay a solid foundation for the sub-branch to complete the first quarter and full-year mission goals of 20xx. Base.

2. Purpose of the activity:

Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeds the historical number The best level in the same period, and the customer structure has been improved and the quality has been further improved.

2. The net savings balance increased by 3 million yuan, the online banking activation rate reached 50%, and the financial management sales volume increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

3. Activity time:

March 5, 20xx - March 8, 20xx

4. Objects of the activity:

All customers holding our bank cards and passbooks and new account opening customers.

5. Activity content:

1. During the activity, all customers who apply for fixed and demand deposits in our bank can receive gifts in celebration of the "March 8th" sincere feedback activity.

2. During the event, in order to celebrate Women’s Day, our bank launched two financial products specially designed for gay women: Wealth Bonds, 77 issues, 153 days, with an annualized yield of up to 5.15 ; Wealth Bond has 83 issues, and the 365-day annualized yield can reach 5.4; all high returns are waiting for you to participate.

6. Establish an activity leadership group:

Division of labor: During the activity, all branch tellers will uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank's employees.

Han Dan is responsible for hanging promotional banners and promotional display boards at the outlets; Wu Xiaoming is mainly responsible for guiding the outlet publicity information desk, guiding customers to participate in activities in an orderly manner, and actively doing related work to receive prizes; Feng Bianqiang is mainly responsible for the reception and service of corporate customers, actively guiding corporate customers, recording basic information of corporate customers, guiding corporate customers to participate in activities in an orderly manner, and actively doing a good job in collecting gifts from corporate customers.

The sales staff at the front desk on the day actively carry out high-quality service work at the outlets, improve the service quality of the counter business, do a good job in guiding customers, and effectively enhance the service image of the outlets.

For the off-duty staff, one is responsible for reception at the door, and does a good job in guiding VIP customers and providing green channel services.

The other person is responsible for the distribution of gifts and back-end service work.

The branch credit personnel are responsible for the introduction of credit customers and actively participate in our bank's activities.

7. Implementation arrangements:

1. The lobby manager shall do a good job in the preliminary publicity work of the business hall.

Specific requirements: The lobby manager should wear a ribbon to promote and guide customers in the lobby. Financial management managers wear colorful ribbons and promote and explain financial management products to customers waiting to handle business in the lobby.

2. Contact the personal business department of the city branch, use the information database to build an SMS promotion platform, and inform our bank’s social security IC card customers via SMS. Specific requirements: Contact An Bin of the Personal Business Department and use the SMS platform to send promotional text messages to IC social security card customers.

3. Off-duty personnel conduct door-to-door promotions in each unit every day.

Specific requirements: The sales staff are divided into two groups. The assistant to the president will lead the off-duty staff into the unit every day to promote various products of our bank and send business cards.

8. Prize settings:

Branded toiletries, cosmetics and other female products.

During the event, everyone who comes to participate in the "March 8th" sincere feedback event organized by our bank will receive gifts. Bank holiday activity planning plan 2

In order to better To give back to customers, XX Bank XX Provincial Branch has specially launched the 20xx Golden Harvest Card "Colorful Gifts" gift plan. Use the Golden Harvest Card to enjoy eight major gifts, and enjoy the splendor of spring, summer, autumn and winter with you, and have a good day every day. Gifts will bring you 365 days of surprises

A great gift: Apply for a card with gifts

If you successfully apply for a Golden Harvest Credit Card during the Dragon Boat Festival in 20xx, you will receive a beautiful gift and the first year is free. Annual fee, 5 purchases in the first year, and no annual fee in the following year.

Second gift: activate card points gift.

Apply for a new Golden Harvest credit card during the Dragon Boat Festival in 20xx. Within three months after the issuance of the card, if you activate the credit card and make a purchase, regardless of the amount, you will receive 20xx points; if you activate the credit card and make a purchase once, you will receive 1,000 points.

Triple. Gift: Points for bank card consumption are rewarded

During the Dragon Boat Festival in 20xx, consumption by various types of Golden Harvest cards (Golden Harvest debit card, quasi-credit card, credit card and various co-branded cards) of our bank will continue Enjoy consumption points rewards. General department stores, hotels, restaurants and other merchants will earn one point for every dollar spent. Wholesale merchants will earn one point for every 100 yuan spent. A single purchase outside the province is limited to 20xx0 points. A dollar account with a US dollar account will earn 8 points. Collection and payment are made on your behalf. No points. At that time, our bank will provide four series of exquisite and fashionable gifts for you to choose from, including Exquisite Women, Tasteful Men, Happy Babies, and Healthy Life, to make your life more quality and memorable.

IV. Great gifts: City card consumption gifts

In 20xx, in addition to enjoying the above-mentioned many great gifts, the Golden Harvest City Card can also enjoy discounts and free consumption at more than 3,000 "convenience e-stores" across the province. Car wash, fitness and beauty, travel and leisure and other discounts, as well as a series of surprises in spring, summer, autumn and winter, the "Golden Harvest City Card" is the first choice for urban life. Bank Festival Event Planning Plan 3

1. Activity Background

The Dragon Boat Festival is an ancient traditional festival. In 20xx, South Korea declared the Chinese Dragon Boat Festival as a world cultural heritage. It was spread in China and became a national festival for Koreans. This is ours. The shame of the nation. It is also the thought of our nation.

2. The theme of the activity

Happy Dragon Boat Festival

3. The purpose of the activity.

Celebrate the arrival of the Chinese Dragon Boat Festival, so that everyone can deeply appreciate the atmosphere of traditional Chinese festivals. By holding a rice dumpling-making competition, you can experience the joy of your own labor, relax your body and mind, and let employees who have not gone home feel like a big family.

4. Activity time

20xx, x month x day

5. Activity location

Near xx bank. square.

6. Organizer

xxx

7. Co-organizer

xxx

8. Objects of the event

All employees of xx Bank.

9. Activity content and process

(1) Zongzi making

Employees and persons in charge participating in the activity gathered in pre-arranged groups in front of the canteen. After the personnel and items are in place, the zongzi-making competition officially begins. At the end of the game, the winning team will be selected and given certain rewards. Steaming rice dumplings: The person in charge will contact the staff to steam the rice dumplings.

(2) Warm-up games and question-and-answer activities

1. Marble clipping

Each group has 2 contestants, each with 1 pair of chopsticks and 1 water glass . After the staff announces the start, the player will start picking marbles for 1 minute. When the time is up, the staff will announce the end and check the number of marbles in each cup. The one with more marbles will win and the prize will be distributed.

2. Dragon Boat Festival Questions and Answers

Prepare two sets of questions about the Dragon Boat Festival before the event.

(3) Main event: Zongzi eating competition

The contestants are divided into groups of three and blindfolded. After the host announces "start", each contestant will move around in place. Five laps, then find your own rice dumpling, unpack it as quickly as possible and finish eating the rice dumpling. When you have swallowed it completely, raise your hand to signal. The staff will check that everything is correct and then signal to the host to announce the end of the game. The one who completes the game in the shortest time wins. The contestants distributed prizes. The other two distributed souvenirs.

1. Preliminary publicity

Make a banner and hang it in a conspicuous place at the entrance of the bank. During the event, posters were made and posted in prominent places in the bank. All promotional documents, notices and other relevant promotional materials related to the activities shall be clearly stated. During the event, the sponsoring unit can be properly publicized.

2. Logistics procurement (rice dumplings, fruits, snacks and prizes)

Contact the venue. Purchase materials (including rice dumpling leaves, glutinous rice, red dates, disposable gloves, twine, etc.). Arrange special personnel to wash and soak the rice dumpling leaves. Event hosting and game operations. Bring a digital camera and take photos. Security.

11. The activity budget is xxx yuan. Bank Festival Event Planning Plan 4

Traditional festivals are representatives of traditional Chinese culture, the crystallization of wisdom, and intangible "intangible cultural heritage". Therefore, they are more likely to be lost in the process of dilution. Nowadays, people are so I feel like celebrating the holidays is becoming less and less interesting. With the development of economy, the lack of spiritual culture is deeply felt. Crisis of trust, moral confusion, confusion of right and wrong, and difficulty in distinguishing between right and wrong. The reason is that there is less and less traditional content, and the cultural carrier carrying tradition gradually disappears in front of people, without history and identification.

1. Purpose of the activity

The Dragon Boat Festival is an old custom in my country for more than 2,000 years. Through this activity, bank employees can further understand the origin and customs of the Dragon Boat Festival and popularize Dragon Boat Festival knowledge. , deepen bank employees’ understanding of the Dragon Boat Festival and other traditional festivals, and add luster to the Dragon Boat Festival. Enhance feelings among colleagues and unite and cohere. Create a platform for bank employees to communicate with each other.

2. Theme of the event

Understand the tradition and unite you and me.

3. Event Time and Place

xx Mountain, xx District, xx City, x month x, 20xx

IV. Activity Process

1) Preliminary preparation

A meeting will be held on x, month x, 20xx to promote our Dragon Boat Festival activity plan. Keep a good headcount. Arrange the event venue before x, month, x, 20xx. Design the game plan for the day's activities and the nature of the game. Clarify the significance of activities, enhance mutual understanding among colleagues, and promote the formation of bank cohesion. Enhance bank employees' understanding and attention to traditional culture, and inherit and carry forward traditional culture.

(2) Activity stage

Determine the gathering location (the square in front of xx Bank). Set up a route map, have someone pick you up and drop off, and remind you to pay attention to safety. Make sure everyone arrives safely. Arrange for each manager to lead departmental groups. Ensure there are no safety hazards for employees. In addition to the above measures, we also need to make bank employees understand that our event is an event that sincerely provides a communication platform for bank employees. In order to increase the curiosity of bank employees about our activities, so as to join our activities.

V. Work Arrangement

(1) Publicity Work

At the meeting, xxx was responsible for introducing our Dragon Boat Festival activities to the bank employees and clarifying the The theme, purpose and significance of the activity. (Systematically introducing and explaining the significance of activities to bank employees is to enhance the feelings of bank employees). All material preparation is the responsibility of xx and xxx. xx and xxx are responsible for the later summarization and verification of funds and the coordination of activities.

(2) Activity site

Provide guidance to employees who come to gather. Wait for other employees to set out as a group and avoid individualism. It is the responsibility of xx and xxx to pay attention to everyone's safety. Route guidance is provided by xx and xxx. xx and xxx are responsible for making on-site event games and motivating colleagues (pay attention to the purpose and theme of the event, do not deviate from the theme, and control the scene).

(3) Return work

Considering the time issue, the return time must be controlled to ensure the personal safety of employees. After arriving at the bank, a roll call must be made in the square in front of the bank to ensure that everyone returns safely.

6. Budget

Fare: xxx yuan, x yuan/person. Candy: xx yuan. Drinks: xxx yuan. Meal fee: (***two meals): xxx yuan, xx yuan/person. Post-material processing fee: xx yuan. x number of signature pens: xx yuan. Drinking water: xx bottles: xx yuan. Total: xxx yuan. Bank Festival Event Planning Plan 5

This event is themed "Dragon Boat Festival Marketing" and aims to express the bank's sincere desire to share the fruits of hard work and create a better future with high-end, high-end and mass customers. , disseminate the bank’s customer-centered business philosophy of personal banking business and strive to achieve a “win-win” between bankers and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.

1. Activity theme

“Dragon Boat Festival Marketing”.

2. Activity time

During the Dragon Boat Festival.

3. Purpose of the activity

Taking the Dragon Boat Festival as the tipping point and focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers, promote the use of savings cards, and improve The main target is the income from intermediary businesses such as Speedway fees, focusing on expanding the shopping, tourism, catering, entertainment markets and related markets. At the same time, it expands the product coverage of the population, promotes customers to use it more frequently and in multiple varieties, and drives the comprehensive development of personal banking business; at the same time Through the launch of the "Dragon Boat Festival Marketing" publicity campaign, we will establish the social image of our bank's brand, enhance customers' awareness and feelings about our bank's three-level personal financial services (VIP services, community services, and self-service), and improve the distribution efficiency of electronic channels. Effectively improve business performance.

IV. Activity content

The activity mainly includes the following contents:

(1) "Dragon Boat Festival Marketing Product Happy Delivery" discount promotion gift activity

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of bank card and self-service equipment business volume, maintain and enhance the competitive advantage of Speedway business, and promote the sustained and rapid development of remittance business, the following discounts are specially launched Promotional gift activities:

1. "Dragon Boat Festival Marketing, self-service gifts"

(1) During the activity, use our bank's savings card to pay at self-service equipment across the province Customers who pay twice can go to the local business outlet with their payment voucher and deposit and withdrawal voucher to redeem a gift worth xxx yuan. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth xxx yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

Activity gifts are purchased by each bank.

2. “Dragon Boat Festival Marketing, Card Celebration Festival”

(1) The annual fee for the year will be waived when applying for a card during the event.

(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.

If you spend more than xxxx yuan (inclusive) with your card, you will get a gift worth xxx yuan;

If you spend more than xxxx yuan (inclusive) with your card, you will get a gift worth xxx yuan;

If you spend more than xxxxx yuan (inclusive) with your card, you will get a gift worth xxx yuan;

If you spend more than xxxxx yuan (inclusive) with your card, you will get a gift worth xxx yuan;

Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below xxxx yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.

Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers who meet the consumption standards on the day. , enhance the sensational effect of the event.

Since the event lasts for more than a month, each bank should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.

3. “Dragon Boat Festival Marketing, Speedway Discounts”

During the event, Speedway remittance fees will be discounted by 20%.

(2) "Dragon Boat Festival Marketing, Happy Products Delivery" Product Display and High-Quality Service Activities at Outlets

Carry out "Dragon Boat Festival Marketing, Happy Product Delivery" high-quality services at each business outlet and individual silver product display activities. The main contents of the activity are:

1. All business outlets will hang promotional banners, post and display marketing activity posters and activity promotion leaflets issued by provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.

2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank’s employees.

3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Dragon Boat Festival Marketing, Happy Product Delivery" community activity

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned.

Seize the favorable opportunity of the Dragon Boat Festival to carry out the "Dragon Boat Festival Marketing, Happy Product Delivery" community marketing campaign, and steadily promote the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close The relationship between outlets and community customers has steadily promoted community marketing work.

2. Combined with the promotion content of the event, determine the community target customers, actively expand related business volume, and effectively improve the community marketing performance.

(1) Actively expand Speedway business

Each bank can carry out marketing activities to enjoy remittance discounts with student ID or admission notice to attract student customer groups and expand the education community market business; Actively carry out community marketing activities to improve the effectiveness of marketing activities for people with a high frequency of remittances in the city, such as business people in business communities, migrant workers, etc.; target potential large remittance households and national and international companies with needs for salary payment in other places. For cross-regional enterprises, various banks can conduct one-to-one marketing through public-private linkage and strive to lead batch remittance services such as salary distribution.

(2) Effectively promote the personal savings deposit business

The target communities for personal deposits should be identified as business communities such as campus communities and wholesale markets, and effectively capture student tuition payment and frequent business exchanges Seasonal characteristics, vigorously absorb savings deposits. Seize the business opportunities when the stock market is closed during the Dragon Boat Festival, focus on marketing "personal notice deposits", seize the opportunity for new students to enroll, focus on marketing "education savings deposits", and pay attention to highlighting our bank's notice deposit assistant finance and education savings in marketing promotions. The innovative advantage of depositing in two installments. During the Dragon Boat Festival, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses

During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.

During the event, all banks should speed up the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.

(4) "Dragon Boat Festival Marketing, Happy Product Delivery" Activity

Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the cooperation units' The service function provides customers with a full range of VIP value-added services; at the same time, it seizes the favorable opportunity when high-end customers have time to consider personal or family financial planning issues during the Dragon Boat Festival, promotes personal financial management services to high-end customers, and further enhances the attractiveness of LeDangjia financial services. . The main contents are:

1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.

2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with transportation departments such as airports and stations to provide VIP services to our customers.

3. During the Dragon Boat Festival, customers will go out more often. All banks must ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement green channel services for customers. and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services nationwide and fulfill the brand promise of Letangjia.

5. Activity goals

Through this series of activities, the bank’s personal banking business strives to achieve the following goals during the Dragon Boat Festival:

1. New customers exceed The best level in the same period in history, the customer structure has been improved, and the quality has been further improved;

2. The social popularity and usage rate of the card have been further improved, and the transaction volume of card consumption in that month was higher than that of the same period last year and the previous period this year. There has been a relatively large growth, and the proportion of peers has increased on the basis of the past;

3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has reached the highest level in the same period in history. Good level;

4. The transaction volume of self-service equipment deposits and withdrawals and other agency services increased by 10% compared with the past.

5. Successfully complete various business indicators. Bank holiday activity planning plan 6

1. Event time

3:00 pm on June 5, 20xx

2. Event location

XX Hotel

3. Participants

All employees of XX Bank

4. Rules of the game

Divide all employees of XX Bank into There are four groups, and the number of people in each group is basically equal. The person who gets the A is the leader of the group. He stands at the end and is responsible for guessing the word at the end of the game. The order of other group members is decided by the group themselves (the discussion time shall not exceed 2 minutes). If any of them are unable to participate, the group will elect a team leader, and the word guessing sequence will be in the order of spades, hearts, clubs, and diamonds. During the game, XXX will be responsible for timing each group. After all the team members in the team have completed the physical transfer of the words, the team leader will guess the word. The timer will stop when the team leader guesses the correct word (the meaning is the same) or decides to give up.

1. Performers are not allowed to use their voices or mouth movements

2. After the performance, members of the team can watch but are not allowed to communicate in any way

3. Waiting team members are not allowed to peek

4. No props are allowed

5. People watching in the audience, whether they have performed or not, can only enjoy themselves and do nothing else

6. The whole team that violates this rule will be given a reminder

7. Give one minute to prepare

5. Game method

Every A group lines up in a row, standing facing behind. The two colleagues who are performing turn around, take two steps forward to perform, and return to the team after the performance. The performance uses 1 and 2, 2 and 3, 3 and 4. Proceed in this way, and so on, until the game is completed, each group is 10 minutes.

6. Winning conditions

When the word guess is successful, the team with the least time will be the winning team;

When all participating groups fail to guess the word correctly, The one with the shortest usage time wins.

7. Violation Determination

1. Two performers are not allowed to talk or lip-sync, and only form performances are allowed;

2. During the performance During the performance, other members of the team are not allowed to look back.

After the performance, they turn their bodies to the opposite direction and are not allowed to participate in the performance again;

3. If If the above situation occurs, it will be regarded as a foul.

8. Punishment

Violators will be asked to change their words and start over without stopping the timer. In order to punish the offending team, the difficulty of the words will be increased.

9. Rewards

Zongzi is divided into a variety of different fillings. Members of the winning group will have the right to choose their favorite flavor, and the remaining groups will be distributed.

10. Precautions

1. Equip camera and video camera --- XXX

2. Purchase rice dumplings and bring a steamer ---- XXX/XXX

3. Prepare two cards and distribute them to everyone---XXX

4. Make a list of group members---XXX

5. Timekeeping-- -XXX

6. On-site photography and videography----XXX/XXX/XXX

7. Heating of rice dumplings during the game----XXX

8. Prepare some sentences related to the Dragon Boat Festival