Jiangxi fire costume version of Little Sun uses tips! What do you think of this wave of propaganda?

I am puzzled to see this title. Tips for using the ancient version of Little Sun, I thought it was to introduce the usage norms of Little Sun dressed as an ancient person. Later, I couldn't help laughing at myself when I saw the video. It turned out to be a blockbuster shot by Jiangxi fire department, with the knowledge of safe use of Xiaoyang as the core and the story of seeing a doctor as the plot. It can be said that this wave of publicity is very attractive. Tik Tok has more than 40,000 praises and more than 2,000 comments. This wave of operation can be said to usher in another wave of traffic for Jiangxi fire media. Personally, I also like watching such small advertisements. Let's talk about the benefits of this method first.

When I first came into contact with this short film, the scene was beautiful, the switching was smooth and the service was meticulous. Through the filter and the picture of snow, it looks hazy and full of expectations, and it is also professional to play a drama. If I didn't know the result in advance, I thought it was a martial arts school blockbuster in the Republic of China. The lines at the beginning have no clue, leaving enough suspense for everyone. So that you didn't find the first two-thirds of the content, this is actually an advertisement. And this way has achieved the effect that he wants everyone to see. If you follow the traditional propaganda method, you will leave as soon as you open the video. This humorous and innovative way of publicity not only allows Jiangxi Fire to pass on its knowledge to everyone, but also gains a wave of fans. Many netizens have praised this behavior and commented: In order to publicize fire protection knowledge, you have also worked hard enough; This quality has played many TV dramas; Give me a dozen of these fire exits.

On the other hand, most people who browse information online now are middle-aged, young people and students at school. When we were young, our propaganda slogans were very blunt. Nowadays, the rise of short videos makes this era look younger. Everything should keep pace with the times. Jiangxi's fire protection practice combines the characteristics of the present era, and the concept goes deep into the hearts of young people in the most acceptable way. If we used to learn these fire rules by rote, I believe most people are very resistant. Not only in fire protection, but also in kindergartens and primary schools to publicize some safety knowledge to children, and make the knowledge points into cartoons for children to watch. Although young, I can perceive things through pictures. So the impression brought by the picture is also very deep.

Although this kind of publicity may be a bit big, the effect received should be able to recover the cost. We expect more and more such videos, and people's awareness of fire fighting is getting stronger and stronger.