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Many brand products have image spokespersons, and stars are people familiar to customers. It is a logical fact that stars are associated with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of star effect can not only improve the recognition of pharmacy products, but also improve the brand power of pharmacies. Only the dry drug names and indications, this kind of pop music can't cause hot discussion among customers. Fourth, pay attention to the choice of POP advertising items. Pop music seems to have improved sales performance. According to the 28 law, customers can't remember a lot of popular content. Therefore, when drawing advertisements for end products, we must make a choice. The maximum number of items in more than 5,000 general sales specifications should not exceed 65,438+000, and it should not exceed 65,438+00 in a special business environment, so the POP content must be clear to customers. V. Pay attention to the types of fashion In a broad sense, everything that customers can see can be classified into the category of fashion, including the clothes of shop assistants. For example, the store environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will greatly reduce the recommendation power of the clerk. For another example, the window of a pharmacy is pasted like a dog skin plaster wall by drugs from various small manufacturers, which can't attract customers' attention. At the beginning of the popular three-character classic shop, the appearance was primitive, the shape was similar, and the spirit was far from it; If you don't cut it, you can't cut it. Think carefully and don't be extravagant. Small input, big output, fashion, the eyes of the store; Intense competition, exhibition benefit, inner beauty, showing off; Decorate the facade, impressive, dressed as shelves, and comfortable; Show hundreds of products, no one knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Walk alone, don't like to disturb, heavenly king, speak clearly; Group guests, no time to serve, heavenly king, can talk to themselves; Hand-painted, full of personality, one or two lines, showing selling points; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The words are correct, easy to identify, and over-repaired, which makes people dizzy; Red with yellow, eye-catching, blue and white, deep thinking; Care about the language, not too much, special prices, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, starry sky painting, familiar to customers; Hanging on the top of the wall, good atmosphere, attached to the wall, guests pay attention; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. If they learn, review more. Part II: Catalogue of Marketing Skills of Hand-painted POP in Pharmacy Part I: Practice of Common Fonts of Hand-painted POP 1. Writing practice of square characters? P 1—22。 Writing practice of two-way thick words? P 1— 12
3. Writing practice of variant characters? P 1— 144。 Writing practice of overlapping words? p 1-235。 Writing practice of color-changing reduplicated words? p 1-286。 Writing practice of obese words? p 1-307。 Writing practice of soft text? p 1-408。 Writing practice of decorative words? p 1-459。 Writing practice of holiday font p1-5310. Writing exercises for numbers? P 1-57 Part II: Hand-painted POP 1 inspirational selection. Tips on time? P2-22。 Enterprise proposition: 10 principle? P2 33. Tip: Today is P2-44. Staff management and team building P2-55. Believe in yourself? P2 66 points. P2-77 corporate working atmosphere. Complaint tips? P2-9 Part III Hand-painted popular marketing skills of pharmacies. Hand-painted popular design "Five Steps" P3-42. Single product recommendation tool: "Lei Ren Brand" P3-93. The valet decoction "Guyuan ointment" P3- 1 14. Lottery? P3- 125。 Draw at a fixed time every month? P3- 136。 38 yuan draws a lottery P3- 157. Membership category: apply for membership card P3- 178. Membership category: membership benefits? P3——2 19。 Membership category: buy one get one free? P3-24 10。 P3 Gift Sales Office -25 1 1. Open the promotion information? P3-26 12。 P3 Rice Donation Promotion Information -27
13. Festival promotion: Dragon Boat Festival? P3—28 14。 Promotion information: send it when it is full? P3——30 15。 Prescription: 88% discount? P3——3 1 16。 Single product recommendation: tinea? P3—32 17。 Single product recommendation: buckwheat pillow? P3-33 18。 Single product recommendation: calcium-containing oral liquid P3-34 19. Single product recommendation: Mint Buccal Tablet P3-3520 Single product recommendation: Xiaoer Yizhi Syrup P336 Part III Hand-painted Popular Marketing Skills of Pharmacy 2 1. Single product recommendation: Xiaoer Qingre Ning Granule? P3——3722。 Single product recommendation: antiviral oral liquid P3-3823. Single product recommendation: Jianwei Granule P3-3924. Single product recommendation: Jiangzhi Tongbian Capsule P3-4025. Single product recommendation: Zhitong Xiaoyan Granule P3-4126. Single product recommendation: Ganmaoling Granule? P3——4227。 Single product recommendation: antiviral oral liquid P3-4328. Single product recommendation: Jindou appetizing oral liquid? P3——4429。 Single product recommendation: compound mint bear bile buccal tablet P3-4530. Holiday promotion: Thanksgiving Day? P3—463 1。 Holiday promotion: Father's Day? P3-4732。 Festival promotion: Mother's Day? P3-4833。 Holiday promotion: Valentine's Day? P3-49 Chapter III: Drugstores Make Good Use of POP Advertising Skills Drugstores Make Good Use of POP Advertising Skills In pharmacies, when consumers are at a loss about many products, POP advertisements placed around the products will silently provide consumers with product information, thus playing a role in attracting consumers and promoting their purchasing determination. Therefore, popular advertisements are called "second salesmen". Successful POP advertising can not only improve the popularity of products, but also publicize the corporate image, so as to establish and enhance the corporate image at the sales terminal, thus maintaining a good relationship with consumers and enhancing consumers' attention to products and goodwill towards enterprises. But how much do you know about popular advertisements? What is its role in the terminal? How can pharmacies make better use of this advertising form? This issue is dedicated to introducing this "advertising expert" to everyone!
POP: About two-thirds of the purchases made by consumers at the sales site are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, but also enable consumers to know the product characteristics in advance and have an impulse to buy. The most important thing is to attract consumers' consumption and increase the sales of terminals. 1. Attract customers to browse in the store. Because two-thirds of consumers will make a temporary purchase decision when they actually buy, the sales of terminal stores are directly proportional to the flow of consumers. Therefore, POP advertisements are placed on the heads of stores, such as billboards, standing billboards, large samples and so on. It is the key link to promote consumers' purchase to show the self-characteristics and personality of products and successfully attract consumers into the store. 2. In the process of promoting consumers' purchase, the second step to urge customers to observe products is to make pop music produce the power to make customers stop and watch carefully. For example, at the point of sale, some impactful and inflammatory POPs will make consumers stop involuntarily. In this way, while grasping the customer's interest points, plus the salesman's on-site operation, free gifts, trial samples and so on. Consumers can be fully induced to buy. 3. Stimulating customers' final purchase Stimulating customers' final purchase is the core effect of POP advertising and the final impact of POP. At this time, it is necessary to use effective POP advertisements to appeal to and answer customers' concerns, so as to achieve the effect of 10 times of the sales force of products with or without special introduction, and finally realize the final purchase. (Don Juan) Products: POP advertisement 10 changed to 10 added. If the products of an enterprise need to produce POP advertisements, what aspects should be considered? What are you going to do? What are the characteristics of each kind of pop music? Here is a product POP advertising case for your reference. 1. Make 1X5m shopping guide card (display board). Design and make brands with outstanding requirements, outstanding demands, illustrations and pictures, and make them firmly, and put them on both sides of the door of the sales store or in a suitable position in the store. 2. Posters should be firmly pasted and posted in rows, and the clean wall outside the store 1.4 ~ 1.8 meters, the glass door inside the store or the clean wall inside the store 1.4 ~ 1.8 meters will have better visual and publicity effects. 3. Put the desk card on the counter, close to the product position, and install a leaflet or brochure to facilitate the target buyer to learn more about the product. When entering the store, the hanging flags are hung side by side above the 2.5-meter-high front desk. 5. The indoor light box should also be placed near the top of the product. (The color jet draft issued by the planning center and produced as required must be unified. )
6. The store has low cost, high grade and strong durability. (The planning center issues color-jet manuscripts, which are produced by local advertising companies. ) 7. Product models are divided into indoor and outdoor. Indoor "pyramid" pendulum is fixed with transparent glue, and attention should be paid to avoid damage outdoors. 8. Huge: 6X20m, with excellent visual effect and atmosphere, but attention should be paid to windproof facilities. Hanging on the front of large shopping malls and supermarkets or on the wall facing the crowd. 9. Outdoor billboards: large billboards, close to shops (point of sale), placed on the roof or podium on the fifth floor (market growth-consider this operation when it is mature). ) 10. Car body (car sticker) advertisement: Post or post the main bus in the early stage, and consider the whole body advertisement as appropriate during the product growth period. Drugstore: Popular advertisements are very popular. The successful production of POP can play the most critical and direct role in stimulating and encouraging consumption in drugstore stores, and achieve unexpected terminal promotion effect. Common POP styles in pharmacies include the following categories: 1. Signature pop music. Advertising forms such as electronic subtitles, curtains and flags set in front of shops. 2. Anti-epidemic. Product advertisements and sales information placed on the store counter. The contents include new product listing, user guidance, gift distribution, etc. 3. The display or window displays pop-up. Use the interior space or window of the store to display the structure or three-dimensional form, including dynamic and static forms. 4. squash. Print advertisements are directly pasted on walls, columns, window glass, counters and other walls. 5. Hanging soda. Use hanging objects, such as balloons, flags, empty packaging boxes, decorations, etc. Deliver advertising information. 6. Dynamic fashion. The advertising model is dynamically displayed by using mechanical devices such as electricity or natural wind. 7. Packaging is popular. After the design of display package is completed, it can be used as a small display shelf to display goods after opening or appropriate modification. 8. Optical fiber, computer subtitles, TV walls or multimedia and laser image light sources are popular. (Li Bing) Common sense article POP advertising traceability definition: POP advertising refers to the purchase of spot advertising, which can grasp the psychological weakness of customers and emphasize the characteristics and advantages of products to customers with exquisite copywriting. Origin: Popular advertisements originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American Popular Advertising Association was formally established, and since then, popular advertising has gained a formal status. However, as far as its form is concerned, in ancient China, the wine gourd and wine flag hanging outside the hotel, the cover hanging outside the hotel, the banner hanging outside the inn, or the medicine gourd and plaster hanging at the door of the pharmacy, and the decorations on holidays and in case of festive events can be described as the originator of POP advertising.
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Drugstore lottery is popular
Article 1: pop display of pharmacy advertisements
As a selling point advertisement, POP originates from the mass commodity retail industry, and promotes a series of information at the terminal in the most direct, beautiful and suitable way, which is also applicable to retail pharmacies. It is precisely because it comes from the fast-moving field that POP has the following application phenomena in the retail field of pharmacies:
Page 1
The first one is takenism, which completely copies the POP form and usage method of mass commodity retail terminals, regardless of the special properties of drugs, leading to the lack of drug flavor in pharmacies, and such stores lose themselves;
The second kind is toddlers in Handan. They only learned its shape, but they didn't learn its charm. For example, the selling point of a drug is hand-painted, because the skills are not enough and the words are ugly. Good pharmacies will be dragged down by bad epidemics; The third is dogmatism. The whole pharmacy is full of all kinds of POPs, with no focus. At first glance, I didn't remember the message that several merchants wanted to convey.
Many experts have written articles about the standards and specifications of POP, so I don't need to elaborate on them, but I need to think about how to make POP generate sales force. There is a "three-character classic" about epidemic, which basically contains many preventive measures, but five key points are worth emphasizing:
page 2
First, pay attention to the difference between customers in pharmacies and supermarkets.
People who patronize supermarkets are basically healthy people, and they have plenty of time. Leisure shopping not only meets the demand, but also enjoys life. The customers of pharmacies are basically unhealthy or sub-healthy people, or people close to customers are in an unhealthy state. These people are pressed for time and have clear needs, and most people are worried. This determines that the form of expression and usage of POP must be different from that of supermarket terminals, so that customers can know the information they need more quickly, directly and conveniently in pharmacies.
Second, pay attention to the "medicinal taste" of pharmacies.
Excessive use of POP can easily lead to a strong atmosphere in pharmacies. Customer health is a very important demand, and specialty is always the first. If you can't meet the health needs of customers in a professional way, pharmacies will not be able to train regular customers. Therefore, POP in pharmacies should have a certain "medicinal taste", and POP information should not be based on price. At the same time, we should disseminate information about medication and health related to health.
Page 3
Third, pay attention to the use of star effect.
Many brand products have image spokespersons, and stars are people familiar to customers. It is a logical fact that stars are associated with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of star effect can not only improve the recognition of pharmacy products, but also improve the brand power of pharmacies. Only the dry drug names and indications, this kind of pop music can't cause hot discussion among customers.
Fourth, pay attention to choosing popular advertising items.
POP appeared to improve sales performance. According to the "28 Law", customers can't remember a huge amount of popular content. Therefore, when drawing advertisements for end products, we must make a choice. The maximum number of items in more than 5,000 commonly sold product specifications should not exceed 65,438+000, and it should not exceed 65,438+00 in a special business environment, so the POP content must be clear to customers.
Page 4
Fifth, pay attention to the popular types
Broadly speaking, everything that customers can see can be classified as pop music, including the clothes of shop assistants. For example, the store environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will greatly reduce the recommendation power of the clerk. For another example, the window of a pharmacy is pasted like a dog skin plaster wall by drugs from various small manufacturers, which can't attract customers' attention.
Popular three-character sutra
At the beginning of the store, the appearance was primitive, the shape was similar, and the god was far from it; If you don't cut it, you can't cut it. Think carefully and don't be extravagant. Small input, big output, fashion, the eyes of the store; Intense competition, exhibition benefit, inner beauty, showing off; Decorate the facade, impressive, dressed as shelves, and comfortable; Show hundreds of products, no one knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Walk alone, don't like to disturb, heavenly king, speak clearly; Group guests, no time to serve, heavenly king, can talk to themselves; Hand-painted, full of personality, one or two lines, showing selling points; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The words are correct, easy to identify, and over-repaired, which makes people dizzy; Red with yellow, eye-catching, blue and white, deep thinking; Care about the language, not too much, special prices, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, starry sky painting, familiar to customers; Hanging on the top of the wall, good atmosphere, attached to the wall, guests pay attention; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. If they learn, review more.
Page 5
Chapter two: hand-painted POP marketing skills of pharmacies.
catalogue
The first part: Hand-painted popular font practice
1. Writing practice of square characters? P 1—2
2. Writing practice of two-way thick characters? P 1— 12
3. Writing practice of variant characters? P 1— 14
4. Writing practice of reduplicated words? P 1—23
5. Writing practice of color-changing reduplicated words? P 1—28
6. Writing practice of obese words? P 1—30
7. Writing practice of soft text? P 1—40
8. Writing practice of decorative words? P 1—45
Page 6
9. Holiday font writing exercise P 1-53
10. Writing exercises for numbers? P 1—57
Part II: Hand-painted popular inspirational selection.
1. Warm reminder about time? P2—2
2. Enterprise claims: 10 principle? P2—3
3. Hint: Today P2-4
4. P2 Agreement on Staff Management and Team Building -5
5. Believe in yourself? P2-6 people
6. Enterprise working atmosphere P2-7
7. complaint tips? P2-9 people
The third part is the hand-painted POP marketing skills of pharmacies.
Page 7
1. Hand-painted popular design slimming product "Five Steps" P3-4
2. Single product recommendation tool: "Explosive Card" P3-9
3. Fry "Guyuan Ointment" P3- 1 1
4. Lucky draw? P3— 12
5. draw a lottery at a fixed time every month? P3— 13
6. Draw a prize for 38 yuan P3- 15.
7. Membership category: Apply for membership card P3- 17.
8. Membership category: membership benefits? P3—2 1
9. Membership category: buy one get one free? P3-24 people
10.P3 Gift Sales Office -25
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How to write POP POP in medicine is a "poster" hanging in the shop.
It is equivalent to a poster, which includes. Basic information of drugs: such as name, manufacturer, date and the most important price. Because your pop music must be in your DM. You can't just have POP without DM, and there is no good publicity function. As for DA, I really don't know, but as you can see from what you wrote, DA, DM DA, DM and POP are all 1. I think DA also belongs to promotion. This is actually useless. Do a good job in price positioning and give back a small amount to customers, which will definitely make a profit! ~
How to design the expensive smart Maca pop in pharmacies? Maca is a kind of fruit, which can tonify kidney and strengthen body. Used for soreness of waist and knees, deficiency of kidney essence, insomnia, dreaminess, general fatigue, etc. For patients with kidney yin deficiency, Liuwei Dihuang Pill can be used to nourish yin.
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