What product positioning strategies did the three squirrels adopt?

The anthropomorphic image of "Three Squirrels" expresses brand tonality: the company adopts unique brand strategy of IP and personalization to enrich brand image. The three squirrel cartoon characters "Squirrel Cool", "Squirrel Cheap" and "Squirrel Xiaomei" are endowed with distinct personality characteristics, representing different product categories, which makes the overall message of the brand more full.

"Squirrel Cool" is calm and rational, with a calm personality, representing nuts; The enthusiasm, simplicity and optimism of "squirrel is cheap" represent snacks. "Squirrel girl" is elegant and gentle, soft outside and rigid inside, representing the category of scented tea; The combination of product category and anthropomorphic IP image enhances consumers' perception and recognition of the brand.

The three squirrels adopted the most common means now, that is, online marketing. How excellent it is to use the Internet to distribute your products and catch the appetite of young people, so it will succeed.

Extended data

The company takes the animation "Three Squirrels" as its brand image and has a high brand recognition. Product design also takes the squirrel as the theme, leaving consumers with a positive, healthy and happy intuitive impression and forming a strong brand image brand in consumers' hearts.

In terms of brand promotion, the company constantly enriches the brand connotation through diversified channels such as animation, picture books and surrounding areas; And through advertising, social media promotion, product packaging, film and television drama implantation, cross-border cooperation, online and offline and other ways to interact with consumers frequently, to narrow the distance with consumers, so that consumers can establish a more three-dimensional impression on the brand of three squirrels, which is mainly based on online sales.