Company marketing activity planning

Company marketing activity planning 1

1. Activity goals

This activity is the first collective entertainment activity organized by our new employees since they entered the company. We hope that Through this party, we can enhance the understanding between new workers in various departments and enhance everyone's team spirit. While having fun, it can also cultivate everyone's abilities in various aspects, such as organizational skills, performance skills and other qualities, and stimulate everyone's enthusiasm. creativity. The main theme of this activity is singing, with some competitive games interspersed in between, and certain material rewards for the winners of the games.

2. Specific practices

In August

As the event advocate, xxx will predict the effects of the event, formulate a draft of the event plan, and submit it to the General Manager Office for approval;

Statistics on the list of people willing to participate in this event.

September 15th

After approval by the General Manager’s Office, preparations for the event will be made.

(1) Purchase of game props and prizes;

(2) Purchase of food to be eaten during the event;

(3) Call in advance to reserve a- miss’s large private room;

(4) Contact the company’s general affairs to arrange dinner and cars for event personnel.

September 16th

At 17:00, the event staff will be summoned to the restaurant for dinner;

Set off from the company on time at 17:30 and start the activity after arriving at the destination.

The event ends at 22:00 and arrangements will be made to send people back.

3. Game content

1. Foolish Worker Moves Mountains

Game props: table tennis balls (20 pieces), thick straws (4 pieces), basins ( 2 pieces, just fold it with A4 paper),

Game rules: Hold the straw in your mouth and inhale, move 10 table tennis balls from basin a to basin b, basin a and basin b are 4 meters apart, During the movement, your hands cannot touch the ball, otherwise it will not be considered a foul and it will have to be removed again. The first team to move 10 balls wins (best).

Number of people: 2 people, arranged in two groups.

2. "Love" Competition

Game rules: Participants will be divided into two groups for a singing competition. There must be the word "love", and the party that persists until the end wins (just melon seeds).

3. A pair of devil shoes

Game props: rubber shoes (1 pair), a long, slippery, live animal (confidential),

Two performers: generated by "natural manifestation". Each of them puts on a rubber shoe. One of them wears a small animal in the shoe. Both of them put on the shoes. Then walk around the field twice without speaking and act as if nothing had happened.

The rest of the people: When the above two people are walking, pay attention to the words and expressions, and make a choice: "Who has something in the shoe?", and the one who chooses the right one will be rewarded (lollipop). If more than half of the people are rewarded, the performer will be punished by singing a song.

4. Balloon clipping

Game props: balloons (4 pieces),

Game rules: Freely divide the participants into two groups to form two teams. , each person puts his hands behind his back, starting from the first person, holding the balloon between his head and body and passing it to the next one, one by one, and the first group to complete the pass wins. (Chewing gum),

4. Activity budget

1. Activity venue: a-miss ktv large bag (independent bathroom),

Before 20:00 54 yuan/hour 12,

After 20:00, 144 yuan/hour is expected to be within 400 yuan.

2. Activity props and prizes: Prizes should be controlled within 3 yuan/piece.

3. Event food:

Beverages, seeds, fruits, etc. are expected to cost 100 yuan.

Total activity budget: 560 yuan. Whole company marketing activity planning 2

1. Purpose of opening activities:

1. Establish the public image of the store and win local consumer concerns.

2. Gather popularity through opening activities, show the image of Mima, and increase visibility.

3. Through opening activities, strengthen the local influence of Mima stores and promote sales.

4. Through unique forms of activities, attract public attention and improve communication effects.

2. Preliminary publicity methods and specific operations:

1. The design of the promotional page should be clear at a glance, and the theme of the activity should be obvious. The production should reflect the quality of the brand. Do not use flyers printed in red or yellow monochrome, as they are not classy.

2. It takes 1-7 days for the door header printing (or door header banner).

Release content:

1. Opening information: time, location, title, appointment phone number.

2. Promotional content.

3. Enterprise-related information, mainly cultural connotation.

4. Information on how to participate in the opening lottery and gift distribution.

3. Design of promotional content for the opening event:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized, and it can also be used as a Get free with purchase, eye-catching (you can use the 20xx spring clothes with larger inventory and place them on 2-3 poles on the island shelf). At the same time, the promotional content should be designed to be relatively lively, such as gifts, prize transfers, draws, etc.

Event theme: Mima Women’s Clothing Opening Star Show Ceremony

Sub-theme: Free try-on + professional photography + selection of Mima “stars”

1 , call, SMS invitation, WeChat three days before the event. DM single announcement (customers who enter the store with the DM single can receive an opening gift package, while supplies last).

2. Set up a model guidance stage at the fashion show and main entrance (from the store’s dressing room to the shopping mall patio entrance, the red carpet will lay out the line).

3.

1) Get a free bottle of brand-name 30L laundry detergent for purchases over 588 (and so on);

2) 12% off all items . Get a VIP card when you spend 888 or more,

Shopping lucky draw, cash surprise (be sure to control the discount, the lowest is 12% off the whole site).

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By analogy

Prepare materials:

45 table tennis balls: Use a marker to write the amount on the table tennis balls: 14 expressions (you can also use the (mainly to thank you for your patronage), 12 for 30 yuan, 8 for 50 yuan, 4 for 80 yuan, 4 for 100 yuan, 2 for 150 yuan, and 1 for 300 yuan (if you think the amount is high, you can not put it in the lottery box , but it must be reflected during publicity); Lottery box: Wrap red paper around a 50x50 cardboard box, write a bold word "Award" on it with a marker, and make a round hole on one side for arms to insert. Lottery;

Targeted prizes: choose one of hand cream and milk tea, for customers who get the "consolation prize", proving that we have no empty prizes;

4. Reception Formal layout of the store interior

1. Carpet layout, with red carpets and landmarks laid out at the entrance of the store. Balloons and green plants were set up at the entrance of the store.

2. Existing VIP customers sent a group message three days in advance, and on the day of the event, Mima promotions and brand explanations were broadcast in the store.

3. Prepare red wine, fruit and other food, laminate stickers, and POP display racks in the store

4. Start promoting the flyer three days before the opening

5. The DM form is signed by the name or phone number of the person who issued it. Customers who enter the store with the DM can receive a grand opening gift package (a small bottle of mineral water, a 30 yuan voucher, and a moisturizing facial mask).

This event requires assistance from: planning department, display, merchandise, self-operation, and market. The planning department is responsible for the production and follow-up of POP promotional materials. The display manager is responsible for the display of merchandise and atmosphere layout for the opening day. The merchandise department communicates with the direct sales department on product distribution work. The market assists with opening day maintenance.

Start building momentum and publicity for the opening of the brand building image store one week in advance. Company marketing activity planning 3

1. Research background

Going abroad and becoming Midea in the world, Midea Group has been working steadily and never stopped moving forward.

On October 11, 20xx, Midea announced the completion of the acquisition of the equity of the Egyptian Miraco company, extending Midea's overseas production base to Vietnam, Egypt, Belarus and other places, and also plans to establish establishments in India, Brazil and other countries. production base.

In August 20xx, Midea and Carrier signed an equity acquisition agreement. The two parties will jointly operate and expand the air-conditioning business in Latin America. This move is considered an important step for Midea to improve its ability to contribute overseas profits and seize market share. It is also a key step for Midea to start its global layout.

Up to now, Midea Group has 4 listed companies, four major industrial groups, 14 domestic production bases, and 200,000 employees worldwide; it now has the largest and most complete air-conditioning industry chain and refrigerator industry chain in China. , washing machine industry chain, microwave oven industry chain and dishwasher industry chain. It has the largest and most complete small household appliances product group and kitchen appliances product group in China. It has more than 60 overseas branches around the world, and its products are exported to more than 200 countries and regions. At the same time, it has completed its global industrial layout and reached joint ventures and cooperation with internationally renowned home appliance companies such as Carrier, Electrolux, and GE in the United States. As a leading brand in China's home appliance industry, Midea is gradually implementing its internationalization and globalization strategies in a unique and pragmatic way.

In order to understand the needs and choices of x residents for inverter air conditioners, we conducted this market research to get the results. A collection of three marketing research plans. A collection of three marketing research plans.

2. Purpose of Survey

This market survey conducted surveys, interviews and observations on target customers in specific microwave stores to achieve the following goals

:

1. Understand what kind of price range of inverter air conditioners customers can accept.

2. Understand whether customers value brands when purchasing inverter air conditioners, and which brands they are.

3. Understand what functions customers value in inverter air conditioners.

4. Understand where customers purchase inverter air conditioners.

3. Survey content

(1) Consumers

1. Consumers’ consumption patterns of inverter air conditioners (consumption concepts, consumption habits).

2. Consumers’ opinions on inverter air conditioner brands (what brands they value, which brands they value).

3. Consumers’ requirements for inverter air conditioner functions.

(2) Market

1. Market status of x industry.

2. The purchasing power of x consumers.

(3) The enterprise itself

1. Product characteristics of Midea’s inverter air conditioners.

2. Promotional activities conducted by Midea inverter air conditioners.

3. Midea’s inverter air conditioner after-sales service status.

4. Research methods

Research objects: potential consumers on the Internet.

Mainly based on questionnaire surveys: publish questionnaires to consumers online.

Reasons:

1. The survey time and investigators are limited, and publishing questionnaires online does not require too many people.

2. The questionnaire survey format is relatively simple, which facilitates us to conduct surveys on consumers.

3. The results of the questionnaire survey are easy to count and the data are true and reliable.

4. Low-cost questionnaire survey and company marketing activity planning 4

1. Product display

According to the company’s requirements, products are displayed in zones (see the display topic for details) ).

2. Preparation for opening

1. Required items - opening banners (2 pieces), arched doors, roll-up banners, firecrackers, posters, leaflets, gifts, membership cards , discount cards, speakers, balloon people, etc.

2. Prepare sales tools—sales sheets, handbags, calculators, change, customer records, etc.

3. Store image— Hygienic and clean, pop hanging in an orderly manner, eye-catching signboards, and full display

4. Personnel-the sales staff are in place, the image is capable, and the decoration is clean and refreshing

3. Pre-opening publicity

1. Determine the opening time and conduct effective publicity three days before the opening

2. Poster publicity (posted three days in advance).

3. Distribute leaflets for promotion (continuously distributed 3 days in advance until the opening).

4. Qualified customers can publicize in relevant media

4. Opening activities and promotions

1. Opening: firecrackers, music, colorful flags, and balloons Attract the eye with people (or arches), capture auditory attention with music, spark consumer interest with bright storefront clothing colors, for a multi-sensory promotion!

2. Opening promotion activities to develop new customers and maintain them as old customers

3. Write down the promotion plan clearly on the poster and implement it

4. Follow-up Follow-up visit

5. Specific promotion activities (i.e. poster content)

A world created with love - Aiyuduo maternal and infant products exclusive sale!

A world created with love, Aiyouduo maternal and infant products, the store is grandly opened! Company marketing activity planning 5

1. Trial opening period

After decorating the store according to company regulations and loading and placing products as required, a trial opening will be carried out to familiarize yourself with the market conditions and customer needs. , customer psychology, etc. Then depending on the specific situation, a date will be selected for opening and the opening ceremony will be held.

2. Introduction to the opening ceremony of Aiyouduo store

1. The opening ceremony of Aiyouduo store and the activity of "Aiyouduo - Create a world with love" will be held on the opening day Held on the same day.

2. The slogan of the event is "Aiyouduo - a world created with love"

3. The purpose of the event: to promote publicity through the opening of the business, so that the image of Aiyouduo can be reflected in customers And quickly build the local brand influence of Aiyouduo.

4. Activity requirements: The love culture throughout the company, the "love" appeal, the preliminary work must be fully prepared and implemented, and there must be follow-up measures in the later stage.

3. Preliminary preparation for the opening ceremony

1. Information publicity: poster posting, leaflet distribution, local media placement (optional if conditions permit);

2. Promotional items: roll-up equipment, banners, pop hanging, posting of stickers, love card, membership card and points card equipment;

3. Gift equipment: accessories, koala bears, etc. Equipped with some small gifts;

4. Items and equipment: exhibition boards, exhibition stands, inflatables, arches, audio equipment, salutes, firecrackers, invitations;

4. Arrangement of opening celebration activities

1. Preparation for the opening day: hang banners, place arches, inflatables, etc. and play music, post or prepare all promotional materials;

2. Announce the opening: salute , firecrackers, etc.

3. The opening promotion activities include the basic contents of promotional posters:

"Love the children, come with more love" activity

a. Before the day of the opening event Five customers will receive a 50% discount. In addition to small gifts and a bag of "diapers" or similar small items, they can also directly become a VIP member of the store;

b. On the opening day, all customers enjoy the maximum discount.

c. Customers will receive relatively low discounts (discounts can be customized) during the first three days of opening.

d. Babies born within one week of opening can be named for free with their birth certificates, and become "Aiyouduo Lucky Babies" and enjoy Aiyouduo's largest preferential policies in future consumption activities. There are small gifts on Sundays and other festivals, and it is possible to become the "Lucky Baby Star" of Aiyouduo headquarters;

5. Later follow-up measures (throughout the entire business activities)

a. Looking for Fubaobao who grew up at the same time as Aiyuduo will be followed monthly

b. Looking for the "Aixing Dolls" (old customers) who have paid close attention to Aiyuduo within one month of its opening. ) conduct monthly tracking, give away gifts and launch preferential policies within a certain period, conduct selection activities or reward them with a family photo, and promote them in the store (you can also formulate your own measures, or jointly launch activities with the Photography Center vertically).

c. Set up a variety of awards to encourage Aiyouduo customers, establish close business relationships, and spread Aiyouduo's emotional business model and the cultural connotation of happiness; such as: Love Award, Happy Family Award, Happy Mom Award etc.

6. Summary

Each franchise store should pay attention to the opening celebration activities, use the "one-hit success" trend to influence and attract the customer consumption group, make the brand image deeply rooted in the hearts of the people, and let the children care more. spread among consumers. Each store manager can also carry out a series of activities independently according to the situation, touching customers with love and happiness as the center, and promoting business!