What aspects should newbies pay attention to when operating public accounts?

WeChat public account can be said to be one of the most popular online marketing methods now. Whether individuals or some companies, they have begun to build their own WeChat public account platform. For some operation veterans, the operation of official accounts is very simple, but for novices, the operation of official accounts is a systematic and complex task. Today we will talk about what novices need to pay attention to when operating a public account.

1. Find the correct positioning and build a personal brand

No matter how small an individual is, he must have his own brand." This is the slogan of the public platform, whether it is chicken soup for the soul or news information , or funny jokes. Readers in each different niche have different judgments on the quality of content. "One is honey, another is arsenic." The key lies in how you position your account and fans. . The positioning of public accounts is mainly divided into content positioning and fan positioning.

Content positioning can be divided into many types, such as fitness and sports, film and television, beauty, workplace, and travel. Photography, finance, etc.

I personally suggest that when making a public account, you should make the following three types of positioning choices, one is an account type with strong liquidity, and the second is an account that you are good at. type, and the third one is the type of account you like.

Fan positioning: what kind of people the fans are, age group, gender, region, culture, etc.

2. Reliance. High-quality content attracts fans

First of all, if you have the ability, please maintain high-quality content and a stable update frequency. Providing high-quality resources for fans is a foundation for reading volume. At the same time, high-quality content and stability The update frequency can also increase the sharing rate of fans and increase the opportunities for new fans to follow!

3. Pay attention to fan interaction and be more personalized

In addition to constantly producing content, the interaction with fans also Equally important. Specific methods include but are not limited to: setting up automatic replies on public accounts, selecting and replying to articles and comments, responding to fans’ backend messages in a timely manner, etc.

Many organizations now want to include accounts in their content. , replies and other aspects reflect the characteristics of personality, and shorten the distance between the account operator and the fans. This is also a huge difference between new media and traditional media.

Of course, The same applies to personal public accounts. Communicating more with fans on an equal footing is a good way to increase fan stickiness and increase the activity of public accounts.

4. Try more abundant media forms

In addition to pushing content in the form of text, you can also try more media forms, such as videos, pictures, voice, H5, etc. Various media forms can not only make your content look richer and more interesting. , it can also let fans feel new ideas and increase readability.

5. Pay attention to details

Choose the right time to post: Choosing the time to post on WeChat can increase the number of subscriptions in front of fans. The exposure rate can also increase the reading volume of WeChat articles. For example, it is best to push it at 9-10 pm, because everyone is more relaxed at this time, and it is suitable to read some relaxed content. For accounts like this, most of them choose to push at around 8 a.m., when everyone is on their way to work, so it’s a good time to pay attention to all kinds of news and information.

Avoid typos and sentences: No matter how many fans you have, You must pay attention to typos and sentence errors. When there are no errors, users will not think you have done a good job, but once errors occur, users' impression of this article and this account will be compromised. Therefore, please check it thoroughly before pushing.