How to expand the market of honey autotrophic in rural areas?

In rural areas, honey can be promoted and sold with the help of villagers, and the main products can be improved year by year by word of mouth, just as I rely on relatives and friends to help me sell them; It can also be sold online, but pure natural local honey like ours can't sell well online, and the sales volume can't go up. The processed honey imported by these supermarkets has dealt a great blow to us, and now there are fewer and fewer beekeepers.