Advertising copy

1. advertising copy case of Yili pure milk:

advertising copy: no matter how you drink it, it is always not very fragrant! This is unusual, and you will obviously feel it as soon as you drink it. The solid content of Yili pure milk is as high as 12.2% or more, which means that Yili pure milk is more fragrant and delicious, with higher nutrients!

advertising slogan: natural and good milk in the green prairie

advertising copy: a bag of Yili pure milk a day will never make such a sound in your bones all your life. Every 11 ml of Yili pure milk contains up to 13 ml of milk calcium. Don't underestimate this number, it will be very different from the bones!

Advertising slogan: Qingqing Prairie is naturally good for milk

Advertising copy: Drinking clear streams, listening to pleasant bird songs, eating rich grass and breathing fresh air. In such a comfortable and comfortable environment, the milk produced by Yili dairy cows has extraordinary natural quality and better nutrition!

Advertising slogan: Qingqing Prairie Natural Good Milk

Appreciation: These three series of advertisements have no pattern except the brand logo and product packaging in the corner. In the center of the picture, the elaborate layout and design of Chinese characters are skillfully used, and through a series of onomatopoeic words, the voices of people who can't wait to drink milk are expressed respectively; The sound of broken bones caused by calcium deficiency; And the sound of cows grazing comfortably in a comfortable environment, mobilizing the imagination and association of the audience and forming a visual impact. The advertising copy vividly explains, comments and deepens the main text of the picture, and tells the attractive aroma, pure and exquisite quality, the effect after drinking and its roots of Yili pure milk, which is very convincing and can impress consumers. It is a typical masterpiece with copywriting as its main form of expression.

2. Taitai oral liquid case:

Advertisement text:

Don't let the autumn rain get wet in a good mood,

Be in a good mood and look natural.

Don't let autumn hurt women a little,

There is no chloasma, and the face is real.

Don't let the autumn wind dry your skin

Your skin is full of water and your face looks better.

Don't let autumn night be the beginning of insomnia.

Sleep well at night, and your face will be better.

[ analysis] Taitai oral liquid series of advertising works successfully shaped the brand image. The damage to women's skin is derived from the dry autumn, and the product characteristics are brought out in the romantic autumn-caring for women's skin. While women enjoy romance, their skin becomes beautiful. Every advertisement has unity in composition, layout, copy and style, and all parts are very balanced, coordinated, coordinated and ingenious. Focusing on the center, the advertising copy publicizes the product features, composition and scheme from four aspects: "Don't let autumn rain get wet in a good mood", "Don't let autumn rain bring a little injury to women", "Don't let autumn wind dry skin water" and "Don't let autumn night become the beginning of insomnia", and successfully promotes the product. The advertisement won the bronze prize of national newspaper advertising medicine and health care in 2.

3. The creative idea of an alcoholic beverage TV advertisement-tourism articles

The tour guide is taking several blond foreigners to visit the scenic spots. Everyone was listening attentively to the tour guide's explanation, except for a foreign boy dressed in embroidered dragon vest, silk shorts, round black cloth shoes and a wine gourd at his waist, who was dressed in nondescript China, who was a little absent-minded at the back of the team.

Beijing Summer Palace.

Guide: "The Summer Palace is a famous imperial garden ..."

"Xiang." The foreign boy blurted out.

The guide looked at him in amazement.

The young man rolled his eyes and said, "I mean antique."

Xi' an Louguantai.

Guide: "Xi 'an Louguantai is the place where Lao Zi writes books ..."

"Alcohol." The young man popped up another sentence.

the guide looked at him strangely.

the young man winked: "I mean, it's full of charm."

Taihu Lake in Wuxi.

Guide: "Taihu Lake is famous for its beautiful scenery ..."

"Sweet." It's that foreign guy again.

The tour guide looked amazed again.

The young man made a face: "I mean sweet mountains and honey water."

Shanhaiguan Great Wall.

Guide: "Shanhaiguan is the end of the Great Wall ..."

"Pie." This time, the young man looked solemn and respectful.

The tour guide teased: "What pie is it this time, chocolate pie? Or strawberry pie? "

The young man thought for a moment: "Pie ... is pie."

The tour guide laughed: "Your words are quite accurate."

The young man patted the wine gourd at his waist mysteriously for the camera: "Actually, I mean' so-and-so wine'".

2

The image of an alcoholic beverage TV advertisement

The rising sun is rising, and a sun is reflected in the water.

the waves rippled and broke a golden wave.

gold letters with the name of the wine appear from the water.

When the camera zooms out, a huge golden wine glass is placed on the beacon tower of Shanhaiguan, and the name of the wine in the glass is reduced.

In the distance, the sea bathed in the morning sun, a rising sun is beating in the sea, and a red sun is flashing in the big glass, which forms a grand picture with the name of the wine.

A woman in a red evening dress jumped into the sea from the beacon tower.

A vigorous male voice: "Use the heart of the sea to melt into the sun for your life."

LOGO。

3

A creative TV advertisement of a Chinese patent medicine-image article

A group of beautiful natural scenery.

(grassland, river, sea, desert, mountains and rivers ...)

Voice-over: "We live in nature."

On the TV screen, the weatherman is broadcasting the weather forecast.

botanists measure the leaves of plants in the tropical jungle.

Divers are taking pictures of underwater animals with underwater cameras.

The zoologist sent the gorilla back to the big forest, and the gorilla turned his head. The eyes of the eyes are not giving up.

voiceover: "We are concerned about nature."

under the scorching sun, people are harvesting wheat.

a beam of sunlight.

people sunbathing on the beach.

a log cabin in the forest.

In the Arctic, Eskimos wear wide fur hats on their heads.

the bamboo raft paddles in the green river.

voiceover: "Nature is also caring about us."

Under a leafy tree in Yuan Ye, a little girl was taking a lunch break. A leaf slowly floated down, getting bigger and bigger, and finally covered the little girl.

voiceover: "So-and-so (medicine) is the essence of nature's concern."

4

A TV advertisement for children's food-treasure hunt

Music.

a piece of green grass covered with light golden yellow.

A white ball rolled into the picture, and a little girl in a red sundress ran over and leaned over to hold the ball.

The little hand left the ground with the ball in its arms, and the turf rolled up with the white ball, revealing a dark and ancient stone step leading to the ground.

nose, eyes and small hands suddenly appeared on the smooth ball.

The ball said mysteriously, "Let's go treasure hunting!"

The silhouette of the little girl walking down the steps with the ball in her arms. The dim light outlined a puzzled expression on her face.

the voice-over of the ball says, "There are treasures of gold and silver below. I know, I'll take you with me. "

The broken and gloomy stone wall is covered with the stone steps of moss.

The girl's immature voiceover: "Baby?"

The profile portrait of the girl, with doubts and fears in her expression. A bright light suddenly shone on the girl's face, and a round of splendor was played on her eyes.

At a fork in the tunnel, there are still old steps below, and a hole is exposed at one side of the stone wall, from which the bright sunshine shines.

The girl looked at the steps below and turned to the bright sunshine.

the voice of the ball: "There is a treasure below, down, down."

there was a cheerful voice looming outside the hole.

The ball urged anxiously, "Down, down."

The girl stared at the brilliant light, threw away the ball and ran to the sun.

the ball rolled into the dark tunnel.

In the sun and on the grass, countless children's foods are dancing happily, and they are singing the brand name happily.

The little girl ran quickly to the children's food and danced happily with them. The little girl's childish voice sang with the food: "Healthy food is the treasure."