How to better interpret the creative highlights of the annual meeting?

The new year is approaching, how to plan a creative annual party? I finally brainstormed and squeezed out some creativity, but I was struggling to find a way to interpret it. There are various interpretation methods. Based on the existing foundation and a little combination, you can have an interpretation method that shines on the stage.

Hunan Tianze Media, an event planning company, summarized three creative interpretation methods of annual meeting highlights: stage language, program flow, and theme rendering.

1. Theme rendering: symbolization of expression

Theme rendering uses the shaping of the party stage image, the party pays attention to creating the prescribed situation of the stage, and highlights the block structure of the "structural skeleton" , the overall prescribed situation will be dotted with some "details", including the expression details and environment creation details of the "situation". The situation is created through the flow and changes of the group, and the situation evolution and emotional rhythm are expressed.

In fact, in large-scale themed evening parties, attention is paid to using details to create an environment. The so-called "stage blockbuster" is a popular interpretation of the design method of "details to create an environment." The main means of creating a scene for a large-scale theme party is to use every weave and embellishment with every detail. Using the small to set off the big, on the big theme, "creating the environment" actually emphasizes the creation of the "visual space". The purpose is to cancel the assumption of time and space, and the immediate and direct communication puts both the transmitter and the receiver in the same place. a specific rather than assumed continuation of time and space, thereby emphasizing and amplifying the ritualization of the party.

The famous scholar Rudolf Arnheim believes: "Visual styles are usually highly visually simplified relative to their prototypes. 'Simplification' requires the structure and presentation of meaning." The style and structure are consistent.

2. Stage language: diversification of performance methods

Engels once said: "Trends should naturally emerge from the scene. "The performance methods of large-scale theme parties are rich and diverse. Through the theme integration throughout the whole process, the diverse performance methods finally complete the creation of "situation" and the construction of "sense of form".

Large-scale theme parties are the means A comprehensive party needs to mobilize as many artistic means as possible and achieve organic synthesis, including the synthesis of various stage performing arts means, the synthesis of stage performing arts ontology and stage science and art decoration, as well as stage visual effects and multimedia image presentations A large-scale theme party involves various types of work such as stage design, lighting, sound, actors, costumes, makeup, props, etc. A successful theme party must be the crystallization of collective wisdom.

3. Annual meeting process: The narrative technique is poetic

In the process of the annual meeting, it cannot be separated from the theme of the annual meeting, and new sub-themes of the annual meeting are added to the theme of the annual meeting, but it is closely related to the theme of the annual meeting, which is somewhat similar to the collection and sub-themes.

“Structure is the extension of creativity, the continuation of creativity, and the embodiment of creativity. "It can be said that the composition of all large-scale theme parties is generally a block structure, which creates a new time-space composite form of the stage and provides an artistic platform for the development and deepening of the party's theme. "The so-called 'block structure' ', the first characteristic is that within each plate, the designer pays more attention to the shape of the plate structural skeleton and makes the structural elements obey the skeleton; the second characteristic is that the mainly contrasting juxtaposition between the plates and the through-going theme And its temporal development is hidden under the contrasting and juxtaposed relationship of each plate. ”

Hunan Tianze Media is a new brand media company focusing on event planning, celebration planning, exhibition planning, etiquette planning and other services. The company adheres to the corporate spirit of “achieving oneself in achieving others” and forms a systematic With a standardized customer service system and a unique brand operation concept, we are committed to providing customers with professional, diversified and creative services.

Since its establishment, the company has established good cooperative relationships with many high-quality brands. It has won recognition and favor from more than 50 of the world's top 500 companies and listed companies, including Greenland, Vanke, BMW, Volvo, Wanda, China Railway, Red Star Macalline, and Sany Group, and has become a mainstream media and media outlet such as Hunan Radio and Television, Changsha Evening News, etc. A long-term strategic cooperation organization for large enterprise groups.