What is the starting point of tax collection and management?

With the reform of tax system and the implementation of tax sharing system, there is no doubt that the publicity of tax law has been generally improved throughout the country, with more and more forms of publicity and better publicity results. However, it must be noted that there are still many problems that cannot be ignored in the current tax law propaganda work. To sum up, there are mainly the following five points:

First, the propaganda position is wrong. As the main source of national finance, taxation is particularly important. Without publicity, it is difficult to conduct tax collection and management. However, some of our comrades pay little attention to propaganda work. They only complete their tasks on the basis of taxation, relying on the crutches of "relationship" and "power" to grasp taxation, and regard propaganda work as a dispensable extra burden. This practice is obviously not conducive to the growth of tax revenue.

Second, the starting point of propaganda is wrong. Judging from the current situation, the national, provincial, prefectural and county tax authorities really attach great importance to tax law publicity. They all raised a publicity fee by themselves. However, some tax authorities do not spend money on ideas, but on enhancing people's tax awareness. Instead, they invested in "publicity materials" and bought them off through "gifts" and "small favors". This seems to be a starting point at first, but it is not a long-term solution after all. It is useless to give them any publicity materials.

Third, the propaganda is weak. As far as I know, there are almost no full-time propagandists at the county level, and the tax authorities in a few cities are a group of people in the political research office (or office). This situation has caused the propaganda work to exist in name only. Imagine that the political research office (or office) of the local (city) tax authorities is responsible for secretarial, scientific research, publicity and other work, and sometimes it has to deal with materials from other departments. Even if the average person has three heads and six arms, it is difficult to be foolproof. So many clues, how to talk about full-time publicity? This is the key to tax law propaganda.

The above problems show that the publicity of tax law needs to be improved urgently. To this end, the author puts forward the following suggestions:

1. Correctly handle the relationship between tax law propaganda and tax revenue, and make it play a "pioneer" role in a veritable way. In all tax collection and management work, "publicity" plays a "pioneer" role. The success or failure of tax collection depends on the quality of publicity, and the effect of publicity directly affects the amount of tax revenue.

2. Strengthen the construction of propaganda team. To train a group of well-trained propaganda cadres, no matter what work, people always need to do it. At present, there is no propaganda organization of the local (city) and county tax authorities. There are few real propaganda cadres, and it is difficult to carry out propaganda work. To reverse this situation, we must fundamentally solve the problem of people and change the current situation of "empty institutions, few personnel and poor quality". The author thinks that the prefecture (city) level tax authorities, as the "front-line hub" of tax collection and management, must set up a propaganda organization and determine a special person to do this work well, and the county-level tax authorities must determine at least one or two people to carry out publicity. At the same time, it is necessary to contact the reality of tax collection and management, train propaganda cadres irregularly, and truly cultivate a knowledgeable, intelligent, articulate and enterprising team with skills such as writing, photography and editing. In terms of publicity, we really need to focus on enhancing people's awareness of tax payment, and we also need to do some publicity materials to create some momentum, but what really works is written publicity, persuasion and education. Because people's awareness of tax payment can not be obtained by three or five dollars of publicity materials, it needs a lot of persuasion and induction work, and the text propaganda work is subtle. Therefore, according to the local tax situation, we should compile publicity materials around tax work, and at the same time cultivate the propaganda eloquence and persuasiveness of tax cadres. The input of publicity materials should be gradually reduced and transferred to basic work such as printing materials, consulting and training propaganda cadres. In the process of publicity, we should take tax resistance, tax evasion and publicity and dedication as important contents, and not just publicize voluntary tax payment.

4. Pay attention to the publicity effect and make more fuss about the ways and means. As mentioned above, as a kind of commercial propaganda, tax law propaganda is almost like advertising products, and its success or failure will eventually be reflected in taxation. The contradiction now is that the strength of tax cadres is insufficient, and the scope of collection and management is expanding day by day, which will involve all corners of the whole society. It is not enough to rely solely on the publicity of the tax authorities themselves. To this end, we must broaden the channels and enrich the forms of publicity. According to the practice in recent years, the author thinks that we should make a fuss from the following points:

First, we should grasp the taxpayer's psychology, carry out targeted publicity and explain the new tax system; Let them understand that every citizen has the obligation to pay taxes according to law. Second, jump out of the system circle, open up publicity channels, mobilize social forces to carry out publicity, such as news, radio and publicity departments, and at the same time develop comrades who are enthusiastic about tax work into voluntary propagandists. Third, we should seize key figures, borrow people's words, and expand publicity, such as government leaders at all levels, industrial and commercial enterprises, school principals, students, and so on. As long as we grasp these key figures, we can get twice the result with half the effort. The fourth is to seize the "big climate" of propaganda and carry out surprise propaganda, such as important gatherings, rural temple fairs, trade unions of industrial and commercial enterprises, regular meetings of tax enterprises, large-scale meetings held by governments at all levels and so on. Once you get the information, you must find a way to speak on stage. Fifth, pay attention to the way of publicity and adopt various forms that the masses like and are optimistic. Make the terms a problem, make the new tax system a catchy process, and so on. You can also take the form of slogan reminder, photo exhibition, drum writing, and organizing lectures. This can increase the appeal, make up for the lack of rigid and simple propaganda terms, expand the propaganda influence and increase the propaganda effect.

The author believes that if the above points can be achieved, in the near future, the tax law propaganda work will certainly create a gratifying situation.

I don't know if it suits you.