What were the forms of advertising communication in the early days of New China (1949— 1952)?

The content is mainly political propaganda and current affairs propaganda, such as writing slogans, painting posters and portraits of leaders of various units. And some advertisements issued by private enterprises, including advertisements for selling goods, drugs, private medical practice and social advertisements (such as signboards, job hunting, missing persons, lost advertisements, etc.). ), cultural and artistic advertisements (such as enrollment, movies, plays, books, publications, etc. ) accounts for the largest proportion.

There are various forms of advertisements, mainly aimed at readers in newspapers and magazines. At the same time, some practical, low-cost and targeted advertising forms have been developed. For example, retail stores often use window advertisements, catalogues, brochures, desktop printing advertisements, etc. In addition, in poster advertisements, advertisements made by traditional methods such as New Year pictures, door-to-door pictures and spring cattle pictures are very popular in the vast rural areas, and there are also packaging boxes, packaging bags and imitation films (printed with product names, uses, store names and other contents on small pieces of paper and pasted on the items for sale). This kind of copy was first adopted by pharmacies, and later used most), as well as practical advertising materials such as bookmarks, fans, calendars and monthly calendars.