How to use WeChat official account to advertise?

This is the advertiser function of WeChat. Through the advertiser function, WeChat official account operators can accurately promote their services to WeChat users of different genders, ages and regions, and gain potential users. The official WeChat account certified by WeChat can apply for launching service and become an advertiser. Display location: at the bottom of the full-text page of the graphic message.

Application conditions/qualifications

The public account (subscription number, service number) that needs to pass WeChat authentication opens the public platform advertiser function.

After the advertiser's application is submitted, it will be reviewed within 2 working days. In case of weekends or holidays, it will be postponed to the next working day.

Application opening method:

The public account (subscription number, service number) that needs to pass WeChat authentication opens the public platform advertiser function.

Enter the public platform = "Advertiser =" Apply for business opening = "Agree to confirm the agreement =" Select your major industries and industry qualification materials and submit them for review.

Note: Only one industry type can be selected and cannot be modified after submission.

Of course, you can also contact the merchants yourself and send them soft advertisements, which is also a more common way.

The official WeChat account is an application account applied by a developer or merchant on the WeChat public platform. Promotion through official WeChat account has become a mainstream online and offline WeChat interactive marketing method, and many enterprises are also using this method to promote their products or services. Through the official WeChat account, merchants can realize all-round communication and interaction with text, pictures, voice and video of specific groups on the WeChat platform.

Before implementing WeChat official account promotion measures, entrepreneurs should learn relevant WeChat marketing knowledge. I usually visit the QQ group of WeChat marketing. In these QQ groups, visitors can see what everyone is saying and learn many methods of WeChat marketing. Companies should try to pass WeChat authentication as early as possible, because the later it is, the more difficult it is to handle it, and WeChat authentication is very important to enhance the trust of enterprises.

So how do entrepreneurs use the official WeChat account to promote their companies? Pushing small knowledge and tips does not necessarily push articles every time. It is also a good way to promote some small knowledge, tips and jokes as long as it can help potential customers and readers. Because the amount of information is small, it will not affect the life of subscribers, but also learn new knowledge. This kind of WeChat official account is very popular.

For WeChat official account, if he can't log on to the mobile phone WeChat, he can't enjoy the benefits of finding people nearby and shaking, so he can only work hard on publicity and attract fans by using WeChat QR code. Although public WeChat can't attract fans as early as Weibo forwards prizes, it can increase fans by signing in for offline activities. Suitable for exhibitions, conferences, cinemas, cafes and other gathering places.

Micro-life membership card WeChat's micro-life membership card is a marketing method of landmark shopping centers. You can get a micro-life membership card by scanning the QR code of the mall through WeChat, enjoy the merchant discount, get the merchant discount information and some privileged preferential policies. Suitable for restaurants, shopping malls, supermarkets and department stores. The careful WeChat official account Maintenance Commissioner who accompanied the chat can find that the public platform has already provided basic functions to initiate dialogue and exchange with WeChat fans. However, the more fans there are, the greater the labor cost of chatting with them, so we need to consider whether to adopt this method according to our own business scope.

Cleverly set up a custom reply public platform. There are 200 custom projects that can be set in the background. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, you must use your head. For example, first set the content of automatic reply: "I am very happy to follow our XXXX, please reply the number 1 to know us, enter 2 to know the discount, enter 3 to know the gift, enter 4 to know the location" and so on, thus causing the interaction of new fans. After the fans enter the number, they can also set the next content to make the customized reply more interesting step by step.

Micro-community Interactive Micro-community is an interactive community based on WeChat WeChat official account, which can be widely used in WeChat service numbers and subscription numbers. It is a favorable tool for WeChat official account operators to create popular mobile communities and enhance user stickiness. Micro-community solves the problem that users can't communicate and interact directly under the same WeChat WeChat official account, and changes the one-way information push mode of WeChat official account into a multi-to-many communication mode between users and between users and platforms. Two-way communication brings users a better interactive experience and makes interaction more convenient and worry-free.

Based on the topic and the same interest, combined with posting and reply, users are urged to change from passive information recipients to creators of mobile Internet information, and the content is produced and disseminated in the interaction between public accounts and users, users and users. Micro-store WeChat store is based on WeChat payment, including adding goods, goods management, order management, shelf management, rights protection and other functions. Developers can use the interface to add goods in batches and open stores quickly.

Users must complete WeChat authentication and access the service number of WeChat payment before they can apply for opening the WeChat store function in the service center. The dialogue function can initiate a dialogue with WeChat fans, but the more fans there are, the greater the labor cost of chatting, so we need to consider whether to adopt this method according to our own business scope. Cleverly set up a custom reply public platform. There are 200 custom projects that can be set in the background. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, you must use your head.

For example, first set the content of automatic reply: "I am very happy to follow our XXXX, please reply the number 1 to know us, enter 2 to know the discount, enter 3 to know the gift, enter 4 to know the location" and so on, thus causing the interaction of new fans. After the fans enter the number, they can also set the next content to make the customized reply more interesting step by step.

Micro-community Interactive Micro-community is an interactive community based on WeChat WeChat official account, which can be widely used in WeChat service numbers and subscription numbers. It is a favorable tool for WeChat official account operators to create popular mobile communities and enhance user stickiness. Micro-community solves the problem that users can't communicate and interact directly under the same WeChat WeChat official account, and changes the one-way information push mode of WeChat official account into a multi-to-many communication mode between users and between users and platforms. Two-way communication brings users a better interactive experience and makes interaction more convenient and worry-free.

Based on the topic and the same interest, combined with posting and reply, users are urged to change from passive information recipients to creators of mobile Internet information, and the content is produced and disseminated in the interaction between public accounts and users, users and users. Micro-store WeChat store is based on WeChat payment, including adding goods, goods management, order management, shelf management, rights protection and other functions. Developers can use the interface to add goods in batches and open stores quickly.

Users must complete WeChat authentication and access the service number of WeChat payment before they can apply for opening the WeChat store function in the service center. Pay attention to the details of wechat content. In the content of WeChat, it is very important to choose the right picture. You often go to relevant Weibo or websites to get pictures of some industries. Pay attention to graphic collocation when using. Segmentation plate, because the plate is for different levels of customers to choose to share, but also for readers to choose.

Pay attention to the time to push the content. It is best to push the content in the evening or afternoon, because readers should have enough time to read the pushed content during the day, which is suitable for product promotion. At that time, customers can order products and bring real sales of products. Pay attention to the service quality of WeChat marketing. Do enterprises learn service 500 first? Wechat customers 1, 000. The number of users does not represent marketing ability. This is just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, which are related to the topics that readers care about, and make the whole WeChat official account active.

Pay attention to the activity of the official WeChat account. If water doesn't flow, it becomes stagnant water. Similarly, if WeChat official account is not active, it is also a dead number. Therefore, daily content editing is the core value of activity. Three days of fishing and two days of surfing the internet are worthless. Combining the local cultural environment, WeChat marketing should combine the consumption concept, regional culture and regional culture of the local market, otherwise all the contents and efforts will be in vain. Enterprises operating WeChat marketing should have their own opinions, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.