Why should enterprises do self-media promotion? What are the advantages of media promotion?

With the development and maturity of the Internet, self-media promotion is increasingly welcomed by people and enterprises. So, why should enterprises do self-media promotion? What are the advantages of media promotion? The following small series will briefly share with you from these two angles. 1. Self-media is an indispensable promotion channel for enterprises. Since the media has become a national fashion and a national cause, but people with a little business vision want to share a piece of this big fat meat, which is a development space worth exploring for enterprises. The use of self-media can not only bring considerable direct benefits to enterprises, but also hidden benefits greater than direct benefits. The promotion of popularity, the promotion of corporate culture, the promotion of products and the excavation of high-quality customers are all hidden benefits that the media can bring to enterprises. Second, the advantages of self-media promotion 1 Based on the mobile platform, the user base is large. 2. Big data interest recommendation mechanism, the audience is more accurate. Although the video is more intuitive, the graphics and texts, especially the words, are more memorable. 4. Some of them are collected from the media, and good keyword rankings can be obtained through search engine channels. This is also a precise expansion channel. 5. Whenever a user searches for industry-related keywords or reads similar articles, the platform will push industry-related information for him the next time he uses the platform, and our related soft articles may be seen by users. Of course, this requires us to write a high-quality self-media soft article. 6. Low cost. Whether advertisers operate self-media or publish self-media soft articles through other channels, the cost is very controllable, with an average of several thousand per month. If these expenses are used in advertising channels such as bidding, short videos and information flow, they may only be spent for a few days or even hours.