Planning Plan for Wild Vegetable Food Festival

Wild Vegetable Food Festival Planning Plan

In the operation of catering enterprises, regularly holding food festival activities plays an important role in shaping the image of catering enterprises and embodying the corporate spirit. At present, many companies hope to embody the corporate spirit and form their own corporate culture through various channels. Because the entrepreneurial spirit plays a positive role in the long-term development of the company, gaining recognition from customers, and driving the overall and healthy development of the company. Here, the author recommends a complete wild vegetable food festival event planning plan for the majority of catering managers:

1. Purpose of the event

Spring is a season where it is easier to get angry. It's a good season to eat wild vegetables, so many people like to eat wild vegetables to relieve heat. The wild vegetable resources in Northeast China are very rich, with not only a wide variety of varieties, but also high yields. They grow in the natural environment and are green foods with unique flavor and rich nutrition. With the improvement of people's living standards, their diet has been greatly improved. As a result, they have suffered from the "disease of wealth". Nowadays, people have begun to realize that eating well means eating scientifically and reasonably. Therefore, eating wild vegetables is a new trend. rise. Changfu Green Restaurant Mountain Wild Vegetable Food Festival advocates a healthy and reasonable diet, eating well and being a healthy person.

2. Activity concept

Wild vegetables such as thorn sprouts, wild onions, bracken, etc. not only evoke our memories of the happy childhood life, but the original ecological dishes also extremely tease the taste buds pleasure. Let us break away from the urban format, break through the established model of catering, and make the most popular special diet and health-preserving diet.

3. Activity Principles

Through the stage of the food festival, we encourage people to eat wild vegetables, display special dishes, and allow guests to integrate into it, truly achieving the goal of "people are food-oriented, people are festival-oriented" "For fun" effect, creating a festive atmosphere of a food festival.

IV. Purpose of the event

Fully demonstrate the quality of the dishes, introduce in detail the health benefits that wild vegetables bring to the body, and highlight the service tenet of "service first, customer is God".

5. Selling Points of the Activity

Because wild vegetables grow in mountain forests, there is no pollution from chemical fertilizers. It is rich in nutrients and has a rich and unique umami taste. Wild vegetables are pure natural green food and are deeply loved by people from all walks of life because of their natural, harmless and nutritious characteristics.

6. Event Ideas

Before the event, the restaurant used various publicity methods such as outside the store posters, newspaper advertisements, event banners, and website introductions to promote the food festival. The promotion was heavily publicized and widely circulated.

1. Publish an advertisement in the newspaper: "Return to nature, green and healthy" Changfu Ecological Mountain Wild Vegetable Food Festival.

2. Printable food festival advertising color pages are included with the newspaper.

3. Place a food festival advertising billboard in the lobby.

4. Promotional slogans

(1) Mopanshan wild vegetables and fish from mountain spring water, eat green and healthy!

(2) What to eat in the 21st century? Green mountain vegetables!

(3) I was raised in a boudoir and I don’t know anyone, but now I come to Baihu.

(4) Eat wild vegetables to gain health, and eat wild vegetables to gain nutrition.

(5) Natural green mountain vegetables allow you to eat and replenish at the same time!

5. Print event flyers and give them to nearby residents.

6. Make 4 outdoor banners for advertising.

7. The lottery is designed to win the first, second and third prizes. The prizes can include drinks, wild vegetables, and free dishes worth 20 yuan.

8. Make wild vegetable recipes and develop new wild vegetable recipes. You can search on the Internet or create your own.

9. Buy a pound of good spring tea, and let the guests linger and remember it with details and taste.

7. Promotion Form

Display all the raw materials of wild vegetables, so that a long table is filled with all kinds of green wild vegetables, purple cabbage, red cabbage The peppers, tomatoes, yellow pumpkins and yellow peppers complement each other, creating a good mood of spring and arousing people's interest.

The prices are favorable, promotions are carried out during festivals, free drinks are given away, discounts are provided to consumers, short-term lottery activities are held, etc., there are multiple surprises and unexpected gains.