Eight taboos in slogan writing

Introduction: The slogan has a clear meaning, is simple and easy to understand, and also arouses a certain amount of enthusiasm in people. However, not all slogans can have a positive effect. Slogans are also very particular. Here are eight taboos on slogan writing:

1. Avoid breaking the law

A certain township government wrote such a slogan on the wall behind a house next to the highway: "Crack down hard. Criminals who leapfrogged to petition!" Not only goes against the party's line, principles, and policies, but also violates national laws. It also greatly hurts the feelings of the people who are petitioning. It can easily intensify conflicts and affect the relationship between the party and the masses.

2. Avoid misleading

"There is no copper in optical fiber, so stealing is useless!" The starting point of this slogan is undoubtedly good, but will it mislead people into stealing wires containing copper? ?

3. Avoid swearing

"Children destroy trees to kill their parents, students destroy trees to punish their parents." Such "swearing" slogans are extremely uncivilized and should be avoided.

4. Avoid intimidation

"Those who steal manhole covers will be caught and chopped off", "Whoever burns the mountain will lose everything", such slogans have a crude tone of obvious threats and intimidation. It's really uncivilized.

5. Avoid orders

When making slogans, replace the imperative tone with a kind reminder language, and change "A fine of 10 yuan for damaging the glass" to "Be careful of crushing the glass and injuring yourself"; Change the language of accusation into the language of greeting, such as changing "Shameful lack of hygiene" to "Develop hygienic habits and wish you good health", change the harsh tone into a praying tone, such as "No spitting" For "For your health and the health of others, please don't spit."

6. Avoid roughness

Slogans are a type of practical writing. The language must be concise and beautiful. "Raising a daughter who doesn't study is like raising a pig! Raising a child who doesn't study is like raising a donkey!" Such slogans are vulgar and offensive and should be avoided.

7. Avoid discrimination

When using slogans, do not take the opportunity to discriminate against people. For example, a slogan in a certain place reads, "Tax evasion will be punished as a nun in the next life." This clearly implies prejudice and discrimination against nuns.

8. Avoid typos

If there are typos in the slogan, it will really make people laugh.