How to make a poster collection? How do copywriters make their own collections?

How to make a high-profile graphic design portfolio How to make an excellent graphic design portfolio, impress the interviewer at first sight and make it easy for you to get an offer? The following Philip Burkart art study abroad experts will explain how to make graphic design works for you. Students studying graphic design should look carefully.

When creating a collection of graphic design works, many students may worry that they can't sketch, sketch, color matching, and they can't apply for a good foreign institution without artistic skills. But in fact, what foreign universities want to see more is students' unique design concept, distinctive creative style, diverse perspectives and personal creative potential.

There are 4-5 projects in the general portfolio. It is suggested that students reasonably allocate project types to ensure the direction of graphic design (poster design, font design, packaging design, binding design, etc.). ) can be displayed in three-dimensional richness.

No matter which country students apply for, foreign universities are very eager to see the source of inspiration and the production process of students. The source of inspiration can best express students' ideas, and indirectly reflects students' ability to observe things around them and their cognitive ability to society. The design process can show students' thinking process, their mastery of creative methods and the potential of personal design growth.

Another point is that students must read carefully the portfolio requirements of the institutions they apply for, because the specific requirements of each school are different, so when applying for schools, they must go to official website to read clearly the requirements (and don't forget to consult the art study abroad experts in Philip Burkart).

How to make a graphic design portfolio? Let's take a look at the specific steps.

Tep 1 Determine the theme:

Many students have been unable to find a good starting point, choose a bad theme and land when they first came into contact with portfolio creation. In fact, the theme of each item in the collection is easy to find, because it is everywhere and surrounds you. It may be your personal interest, your childhood memories, something around you, or the occasional morning glow or music in Beijing.

Tep2 preliminary investigation:

Spread your thoughts according to the theme you choose. Students can refer to books, images and works of art related to the theme, or investigate relevant people to enrich their own themes.

The third step is inspiration transformation:

At this time, some creative hand-drawing, collage, installation or experiment may help students refine their ideas and exercise their plane composition ability in the process of continuous creation.

The fourth step is sketch design:

Combined with the above results, students can combine the design elements of investigation and inspiration transformation, choose the best expression (poster, font, packaging, illustration, layout, brand design) and start sketching.

Tep5 design and production:

With adequate preparation in the early stage, design and production will become much easier. Students should pay attention to the following points:

1. The design details must be adjusted according to the overall design style.

2. The presentation form of visual elements should be closely combined with the theme.

3. Find a personal style consistent with the theme

Students can enrich their creative forms, not only by computer, but also by hand to show the final effect of the project. Tep6 finished product shooting:

The shooting of finished products requires students to fully consider the placement form, surrounding space, environment, space and overall atmosphere of the work, rather than just taking a photo.

Tep7 typesetting:

In the final typesetting, students should pay attention to the following points:

1. The overall typesetting style of the portfolio should be unified.

2. Don't be too crowded and compact.

It is suggested not to use too many words, but to speak with images.

4. Try to put the best works in the first place.

This paper introduces the relevant steps of making graphic design portfolio. I hope it will be helpful to students majoring in graphic design. For more questions about the production of art study abroad portfolio, please feel free to consult the Philip Burkart art study abroad experts of Bank of America. Philip Burkart International Art Education —— Focus on studying abroad and portfolio training, and answer questions for your application for studying abroad anytime and anywhere!

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. How do copywriters make their own collections? When writing your own portfolio, you can classify it according to different logics and sort out your own portfolio:

Forms of adoption: poster, DM, H5, video script, soft text, self-media, product manual, etc.

By industry: FMCG, digital, automobile, real estate, luxury goods, etc.

You can also add some of your own understanding of different forms of copywriting and strategic ideas for creating each work.

Or simply sum up some copywriting experience and fill it with your own works within your own theoretical framework.

Of course, my current portfolio is not a real portfolio of advertising copywriting, but a stepping stone for a newcomer to advertising copywriting.

After working for a few years, my portfolio is probably the copy I wrote in my projects and work. If you show it, you must bring a full picture. After all, most of the works are designed and copied together.