How to name a company in the Book of Changes? Which characters in the Book of Changes are suitable for company names?

The Book of Changes, also known as the Book of Changes, has a long history of influence on traditional Chinese culture. In the past, people often used the Book of Changes to learn about the five elements of feng shui to infer good or bad luck in the future. They also often used it to name people and give them new life. Your baby has a great future. In modern times, although people no longer often talk about "The Book of Changes" in daily life, its influence is still far-reaching. For many investment entrepreneurs, it is very common to use "Book of Changes" to name their companies.

The company name should have its own uniqueness. A unique company name can avoid being similar to other company names to prevent confusion in the public’s memory, and can deepen the public’s impression of the company. For example, names such as "Beichen" for Beichen Group, "Tiandi" for Tiandi Express, and "Lenovo" for Lenovo Group all have unique personalities and are impressive. Secondly, the name of the company should be based on the company and consistent with the company's service purpose, which will help shape the corporate image. How to name a company in the Book of Changes? What characters in the Book of Changes are suitable for company names?

Corporate philosophy clarifies the company's business philosophy, business policies, and spiritual slogans in the form of "corporate communication". It is the starting point for corporate image positioning and communication, and is also the CI The central structure of the system, the corporate spirit slogan is the specific symbol and expression of MI. It is not an abstract dogma or an empty slogan. It should have the flavor of the times and reflect the personality of the company, and be enough to inspire people to make progress.

The company name should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings.

The company name should be in line with the corporate philosophy and service purpose, which will help shape the corporate image. For example, the word "Blue Bird" in the Blue Bird Building is really like an island in the blue ocean, quiet and peaceful. It provides a place for people to rest and pours out "Blue Bird Love" to consumers, thereby establishing a Create a good corporate image.

The company name should be auspicious. For example, the "Goldlion" brand of Goldlion Far East Co., Ltd. was originally called "Golden Lion". Considering that when the golden lion is expressed in some local dialects, it has the meaning of "gold loss". This is a taboo and unlucky name, so it was changed to "Golden Lion". Golden Lion (GOLDLION) was changed to "Goldlion", which means bringing abundant wealth to people. Just imagine, who doesn’t like such a company and who wouldn’t be happy to associate with it!

The company name should be distinctive, impactful, bold and shocking. For example, Stone Group's "Sitong" is derived from the English homophone of STONE, which means stone, symbolizing the solid stone's continuous impact on the cutting-edge of high and new technologies.

The company name should be loud and easy to pronounce. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach the public’s awareness.

The choice of company name should have a sense of the times. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public. The company name should consider its universality around the world. For example, when the Coca-Cola Company formulated its Chinese market strategy in the 1920s, it decided to literally translate the company's name, CoCa-CoLa. So the translators arranged and combined the Chinese characters with similar pronunciations of the name and used it on the packaging of the beverage. When bottled drinks printed with these Chinese characters appeared on the market, very few people paid attention to them. The reason is that the original translated Chinese characters literally mean "wax mare" or "tadpole biting wax products". Just imagine who would want a drink produced by a company with such a name? So the Coca-Cola Company redesigned the name, and the Chinese characters written on the bottle were changed to "Happy Mouth" Coca-Cola.

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Method 1: The company name should have its own characteristics

A unique name is not easy to be confused with other company names. It also hints at the company's excellence on the other hand, and can also deepen people's impression of the company. The company's name is the company's label. Whether a company is doing well or not depends on it. The name is inseparable from the name. Therefore, choosing a distinctive name can not only impress the public on the company, but also help shape the company's image. For example: Beichen Group's "Beichen" is very unique.

Method 2: The company’s name should be consistent with the company’s culture and corporate philosophy

The company’s name should be consistent with the company’s culture and corporate philosophy, which is also an integral part of the company’s culture and corporate philosophy. A kind of publicity, because the name is the first impression of the company; the company name is in line with the corporate philosophy, increases the enthusiasm of employees, and also shows the company's style more, helping the company to gain public recognition. For example: China Mobile, showing its level: ?China?.

Method three: The company name should be simple and clear

The number of words in the company name should not be too many. Use a short and concise name as the name. The name should not only be simple, but also be recognizable to the public. Understanding and understanding this name will help the company enter the public eye; however, the name of the company should not be too casual. Simple does not mean casual. You should still choose the name carefully.

Method 4: The company name should contain auspicious words

Words such as "Xing", "Long", "Good", etc. can be used in the name of the company, and there are auspicious words. Meaning; you can also use the Eight Trigrams in the Book of Changes to name your company: break down the strokes of the chosen name, and then analyze the good or bad luck of the name based on the obtained hexagrams. If it is an auspicious name, you can If it does not contain auspicious colors, it is best to replace it. For example: Apple, the red color of Apple means prosperity, and also represents the prosperity of business.