Thanksgiving catering event plan

Time flies by like an arrow. A period of work has ended, and our work has ushered in a new level. Of course, we must also set new goals, and we need to write seriously for this purpose. A planning document. How to write a planning letter appropriately? The following is a collection of 2021 Thanksgiving catering event planning books (generally 5 articles) that I have collected. You are welcome to read them. I hope you all like them. Thanksgiving catering event planning book 1

Event title:

"Angel in the world", I am grateful to have you all the way.

Event address:

"Niuba. Ludburg" Western Restaurant

Event time:

November 28, 20xx

Event slogan:

Beautiful food, thanks for having you along the way.

Purpose of the event:

To find a healthy, green and high-end food paradise for urbanites.

Purpose of the event:

Steadyly enhance the brand of "Niuba. Ludburg" western restaurant and its cooperative merchants. Through this activity, on the one hand, customers can experience the "Niuba. Ludburg" experience. The changes in "DePauw", on the other hand, attract more customers and make them feel the difference of "Niuba·Ludeburg". In this way, we can better promote the brand of western restaurants.

Event promotions:

Thank you Niu, surprises come one after another, temptations are always there, especially tonight.

1. The Thanksgiving turkey set menu is launched on Thanksgiving Day. The contents of the Thanksgiving set meal are: 1. Appetizer; 2. Cornbread; 3. Turkey salad; 4. Tomato soup; 5. Staple food (Roast turkey with pumpkin pie); 6. Dessert (chocolate mousse). Members can enjoy a 10% discount and accumulate points (or other packages, the price can be arranged according to the actual situation)

2. Customers whose birthday is November 28 (Thanksgiving) can get lucky customers A gift.

3. Through points redemption, value-for-money products can be redeemed during Thanksgiving to increase consumer loyalty.

4. Guests who dine during the event can receive a piece of our special bread with their membership card.

5. Hold a "Thanksgiving Banquet" so that you can enjoy one-stop high-quality service of eating, drinking and having fun. Anyone who has held a membership card for more than 2 years can enjoy the "Thanksgiving Package" of 99 yuan per person (limited to 100 people), while the quota is full. During the dinner, there were games and other performances to add to the fun. (You can call customers in advance to inform them about the dinner that will be held at that time)

6. Gratitude and courtesy - on the day of the event, if you apply for a membership card with double points, you can recharge 5,000 and get 3,000 back and other preferential policies.

7. If you need to reissue a membership card during the event, you can apply for a replacement card with your ID card, discounts, and a gift of exquisite special bread; if you need to reissue a membership card during the event, you can present your identity 300 points will be deducted from the certificate to exchange for a new membership card.

8. Guests who spend a certain amount of money can get a chance to play the "Lucky" game (get a chance to tie a balloon, and there are some prizes or auspicious words in the balloon.)

9. Launch new dishes and special-priced dishes on Thanksgiving Day, use Thanksgiving to promote externally, and make changes in eating. After paying the order, you will receive a small voucher. (Using Thanksgiving gimmicks to introduce new dishes can quickly gain public acceptance, and the accompanying vouchers are also one of the ways to encourage secondary consumption)

10. Give a lollipop to the children who come in and say goodbye The accompanying parents sent holiday greetings, allowing the guests to experience the high-quality service of the bar and the festive atmosphere of the restaurant.

11. For customers who spend more than 800 yuan, the restaurant will give a lottery card as a gift. The customer's contact information is left on the lottery card. The prizes can be arranged according to the actual situation. You can also ask the restaurant manager which customers are frequent customers and have high average consumption.

Because the customer's contact information is left on the lottery card, you can send messages in the name of the company to express greetings and promote the new dishes and preferential packages of "Niu Bar Ludburg" during holidays or when the weather changes suddenly. (This plan is not limited to sub-festival activities and can be carried out continuously) This plan will reduce gross profit in the early stage, and the number of customers is not fixed. It is arduous to select fixed customers from them, but it can capture a considerable number of customers and save unnecessary costs. Advertising expenses can allow customers to learn about the new products of Niuba Western Restaurant at the first time. Let guests experience the improvements and changes in the restaurant's service from every detail. On-site environment layout: If circumstances permit, install an inflatable arch at the gate and hang themed banners. I would like to place event-themed promotional posters at the entrance of the restaurant. Special dishes and delicious turkeys of the day can be placed at the entrance of the restaurant as appropriate to give customers a double impact on the visual and olfactory senses. Simply hang hydrogen balloons indoors to add a festive atmosphere. Activity idea: Angels are in the world, with a grateful heart, thank you for everything. As Thanksgiving Day approaches, are you grateful? On this warm day, on the occasion of the 13th anniversary of "Niu Bar Ludburg", you are invited to participate in this night of thanksgiving. Thank you for going through 13 years with "Niuba Ludburg", and thank you to new and old customers for your support and love for "Niuba Ludburg" in the past 13 years.

Now everyone knows the content of Thanksgiving Western restaurant event planning! I hope you can make good use of it! Thanksgiving catering event planning book 2

1. Thanksgiving event theme

“We sincerely thank new and old customers, and the Western Restaurant’s Thanksgiving Month promotion offers great rewards.”

2. Thanksgiving activity time

From November 1, 20xx to November 30, 20xx.

3. Thanksgiving activity location

xx Western Restaurant

4. Thanksgiving activity content

1. Thanksgiving "Thanksgiving Month" "Discount" promotion.

In order to thank the new and old customers for their support of our restaurant, xx Western Restaurant has designated November as the Thanksgiving Month of xx Western Restaurant, and launched the following menu promotions:

1 ) of this month (November), we will launch business meals for about 100 yuan every day (1st to 30th) from 11:00 to 13:00 noon. All kinds of Western-style fried rice and salads are given away. They are nutritious and delicious. At the same time, the hall will launch 4 to 5 special dishes for sale every day.

2) In order to create a strong Thanksgiving holiday atmosphere, xx Western Restaurant has carefully designed special days such as birthday parties and wedding anniversaries. Birthday parties will be able to participate in making birthday cakes on site and Receive this cake as a gift, musicians, candlelight dinner, flowers, etc. can be booked in advance to make your meal full of romance and surprise!

3) On Thanksgiving Day (November 25th), a special Thanksgiving dinner set menu will be launched, priced at RMB 588 per person from 7:00 to 10:30 that night, including a glass of Beaujolais or sparkling cider. (Americans can enjoy a 20% discount with their passports).

2. Game activities on Thanksgiving Day.

1) Cranberry Competition

The cranberry competition is to place a large bowl with cranberries on the ground, and 4-10 competitors sit around it. Each person is given a piece of needle and thread. At the beginning of the game, participants threaded their needles and threaded the cranberries one by one. Three minutes were up. Whoever strings the longest string wins the prize. The person with the slowest string will receive a special worst prize.

2) Corn Game

During the game, five corns are hidden somewhere in the restaurant, and everyone splits up to find them. The five people who find the corns participate in the competition, and the others Watch from the sidelines. At the beginning of the game, five people quickly peeled the corn kernels in a bowl. Whoever finished peeling the corn kernels first won the prize. Then people who did not participate in the competition gathered around the bowl and guessed how many corn kernels were inside. The one with the closest guess received the prize. A big bag of popcorn.

3) Pumpkin Race

Competitors use a small spoon to push the pumpkin and run. The rule is that you must not touch the pumpkin with your hands. The first to reach the finish line wins the prize. The smaller the spoon used in the game, the more interesting the game will be.

5. Preparation for Thanksgiving activities

1. Planning Department.

Be fully responsible for the preparation, execution and supervision of this "Thanksgiving Month Discount" activity, and design leaflets.

2. Customer Service Department.

Prepare the content of mobile phone text messages and submit the statistics of customer numbers to be sent to the planning department.

3. Sales Department.

Conduct phone calls and SMS promotions, and accept customers’ reservations for Thanksgiving dinner tables on Thanksgiving Day.

4. Security Department.

Arrange manpower to be responsible for the supervision and protection of various decorative items for this event until the end of the event and the items are returned to the warehouse.

5. All restaurant staff.

All restaurant staff will strengthen the external publicity of the Thanksgiving “Thanksgiving Month Promotion” event held by the restaurant. Leave will be canceled for anyone in any department on Thanksgiving Day.

6. Publicity and promotion of Thanksgiving activities

1. Printing of leaflets: 5,000 copies (distributed with newspapers).

2. Send mobile text messages to inform customers of the "Thanksgiving Month Discount" event.

3. Advertising banners and billboards in front of the restaurant. Thanksgiving catering event planning book 3

1. Event time:

October 18 to November 25, 20xx

2. Event location:

Zijingang International Hotel

3. Event organization:

Consultant:

General conductor:

General Execution:

Operation implementation:

4. Activity background:

Zijingang International Hotel is a five-star hotel. The cuisine varieties in the catering part include: Western Restaurant - Comprehensive buffet, Chinese restaurant and Wentai cuisine. Since the hotel is hosting a "Food Festival" event in the Gangcheng West Market, we must focus on vigorously promoting the hotel's specialty seafood, so as to create a high-end, diversified image in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of the hotel.

5. Purpose of the event:

Through this food festival, we will increase the popularity of the hotel and let more people know about the special catering of Zijingang International Hotel.

6. The general theme of the event:

"Enjoy the Autumn Feelings, Enjoy the Food" Zijingang International Hotel’s First Food Festival

7. Activities Topic:

The activity is divided into two parts. Part One: Western Food Department's "Gourmet Notes" Asia-Pacific specialty food advertising slogan: The sea is vast, the sky is clear, the clouds are clear, the crabs are fat, the fish is delicious, and the shrimps are fresh. Part Two: The Chinese Food Department's "Remembering Jiangnan" Wen and Taiwan's special food advertising slogan: Authentic Ou cuisine, recalling Jiangnan Beautiful scenery

8. Advertising tone:

Exquisite food, lips and teeth blooming, everyone sharing the taste of happiness

9. Activity plan:

Plan a:

Western Food Department - Western Food Department - "Food Diary" Seafood Food Festival

Activity 1: Buffet 168 yuan one week before the event / buy one get one free

Activity 2: Give away half-price coupons - you will receive half-price coupons for your first visit to the store, and you only need to pay half in cash when you visit the store for the second time.

(Real-name registration, access to database)

Option B: Chinese Food Department - "Recalling Jiangnan" Wenzhou Specialty Food Festival Chinese Food Department - Chinese Food Department

Activity 1: Enjoy 50% off by swiping your card ——During the cooperation with a certain bank, swipe your card every Wednesday to enjoy a 50% discount

Activity 2: Fan Dian creates a package and gives away a bottle of imported red wine worth xx yuan

10. Store layout

a: Western Food Department on the First Floor Western Food Department on the First Floor

1. Overall requirements: warm, festive, and with a prominent theme.

2. The electronic screen reflects the theme of the event. The billboards in the Shuipai elevator in the store are all based on activity content.

3. In order to highlight the enthusiasm and celebration, balloons and ribbons are indispensable.

4. The peripheral balloon arch will be placed for 3 days from the event date to enhance the atmosphere.

5. The theme design is highlighted in the lobby. Artificial beaches and seawater are made according to the nature of the sand table, and small sea fish are placed! Small coconut trees are inserted around the artificial beach. Fishing boats and fishermen are carved with planed wood on the artificial beach. Large conchs are actually It is possible to highlight the theme! Add a countdown notice table to the big theme.

6. Hang decorations on the seafood pool and add other seafood species that are highly ornamental and easy to keep and survive. (Such as fish, turtles, seal snakes, moray eels, large sharks, etc.)

7. The brochure is beautifully designed.

b: Chinese restaurant on the second floorChinese restaurant on the second floor

1. Taking the ancient Yue Kingdom as the historical background, add classical decorations

2. Replace the existing The magpie wallpapers should be replaced with colorful paintings that tell the history of the Yue Kingdom or scroll paintings that tell the story of Wentai cuisine

3. Replace the existing decorations with some cultural decorations, such as Porcelain, etc.

4. Make menus.

5. Purchase oil-paper umbrellas and other Jiangnan-style decorations.

11. Media promotion

Suggestions: radio stations, newspapers, group buying websites

1. Establish Sina Weibo and Tencent Weibo

2. Invite more than 10 media and radio stations in Hangzhou to report on City Express, 7 Days of Fashion, Feeling Life,

12. Activity expenses:

13. Main tasks of each department Arrangement (Progress) Thanksgiving Catering Event Plan 4

1. Event time:

November 24 to December 8, 20xx

2. Event location:

XXX Western Restaurant

3. Activity background:

The "Food Festival" activity must focus on vigorously promoting the characteristics of Western restaurants with seafood, so as to form a high-end, diversified, affordable star hotel brand impression in the minds of consumers. Once the brand concept is formed, it will It will greatly promote the future development of this hotel.

IV. Purpose of the event:

Through this food festival, we will increase the popularity of Western restaurants and let more people know about the special catering of XXX Western Restaurant.

5. The general theme of the event:

"Enjoy the delicious food in autumn" XXX Western Restaurant's first food festival

6. Advertising tone:

Exquisite delicacies will make your lips and teeth bloom, and everyone will share the taste of happiness

7. Activity plan:

1: Buffet 168 yuan one week before the event / buy one get one free event

2: Give away half-price coupons - you will get half-price coupons when you first visit the store, and you only need to pay half in cash when you visit the store for the second time.

(Register with your real name and obtain the database)

On November 24, our executive chef Robert Stern from New York will show off his unique skills and offer you an extraordinary Thanksgiving buffet dinner for only RMB 388/net The price includes delicious turkey, tempting dishes, unlimited wine, local beer and bourbon cocktails. American guests receive a 50% discount.

Homemade stew: From November 5th to December 8th, RMB 180 per person, only available at Jing’an Restaurant and Chang Bar from noon to 2:30 pm daily for Thanksgiving dinner set menu : 7pm-10:30pm RMB 588 per person including a glass of Beaujolais or sparkling cider.

8. Store layout

1. The decoration of the western restaurant should have Thanksgiving characteristics. The decorations should be mainly fruits and vegetables, and Indian headdresses can be used as wall decorations.

2. Under the banner of gratitude, launch a Thanksgiving package. You can consider reducing the price of your parents' package as a practical act of gratitude.

3. Hold a Thanksgiving lottery, and all diners on the day will be given scratch-off lottery tickets. The event must have Thanksgiving characteristics. The winning logo can be designed as: turkey pattern (first prize) pumpkin ( Second Prize) Grapes (Third Prize). Anyone who wins a prize can be immediately exempted from meal expenses, or receive gifts, VIP cards, discounts, etc.

4. Carry out activities to deliver Thanksgiving blessings. If financial conditions permit, you can design your own thank you card with our store's characteristics, which can include coffee and set meal coupons. Diners who hold a blessing card and thank you card will receive meal discounts or gifts. You can also use a big pumpkin as a place to paste blessings, which is both interesting and meaningful. (Thanksgiving blessings can also be delivered on the website.)

9. Media promotion

Suggestions: radio stations, newspapers, group buying websites

1. Establish Sina Weibo, Tencent Weibo

2. Invite more than XX media and radio stations to report on City Express, 7 Days of Fashion, Feeling Life, Thanksgiving Catering Event Plan 5

Event theme ：

XX Western Restaurant, launches a special large-scale discount event during Thanksgiving Day

Event date:

November 24th - December 8th

Activity location:

XX Western Restaurant

Activity content:

Eat 188 for free, a portion of XX risotto worth 68 yuan

Eat for RMB 288 and get a piece of XX steak worth 98 yuan

Eat for RMB 388 and get a bottle of red wine worth RMB 128

Note: Accumulation is not allowed and only one gift per table is allowed Dishes

Customers who participate in this event cannot use it with table reservations and all promotional activities. Please see the in-store poster for details.

The final right of interpretation belongs to XX Catering Co., Ltd.

Use the following publicity methods to promote and attract customers to make secondary purchases. When the customer goes to the bar to check out and consumes the above-mentioned amount, the cashier must explain to the customer and give the customer a photo of the dish for free ( Equivalent to vouchers) to guide customers’ secondary consumption psychology.

Promotion method:

1. Carry out community promotion according to the geographical conditions and the coverage location of our store’s member customers, and use the community bulletin board to place print advertisements, XXX blocks.

2. Print 5,000 copies of Dadu’s 16-page leaflets and use Dahe newspaper folders for publicity.

3. Make a large-scale outdoor wall spray painting with a theme that highlights the event content.

4. Print photos of the dishes and indicate that the stamp is valid (print the amount, Mr. Wang’s signature and the slogan {Delicious – not to be missed} on the photo, and stamp it on the back).

5. Paint a hand-painted POP on the water sign and place it at the entrance of the hotel, with the theme highlighting the activity content.

6. Make a door banner with a slogan about the content of the event.

7. 10,000 SMS platform messages must be sent before the event starts (sent in batches).