Model essay on the planning scheme of restaurant opening activities

Every hotel hopes to have a successful and attractive celebration when it opens, but the result is often unsatisfactory. The reason is that an excellent opening celebration program has not been drawn up, and the theme is not clear enough and the content is not novel enough. Next, I'd like to introduce you to five model articles about the planning scheme of opening activities, which you are welcome to read.

Planning scheme of opening activities 1

Time: December 1th, 2th, XX

Location: Chris Western Restaurant

Theme: Opening of Chris Western Restaurant and the launching ceremony of "Chris Romantic Time"

Dining form: buffet (the kitchen makes the buffet menu) < Reduce the sense of distance in consumers' hearts and produce a cordial effect.

promotion efforts: take "opening" as the breakthrough point, and make discounts, vouchers and other promotional methods to achieve the goal.

activity intensity: fully reflect the Russian and western characteristics, in order to get the recognition of market customers, price packaging means is the key.

customer snatching: effectively intercept market customers with high-quality services and promotional activities.

Integrate channel resources and accurately target customer marketing: First, grab market consumer groups; The second is to strengthen publicity and promotion in the central area.

2. Promotional activities:

1. Three days before the opening, customers at each table will have a lucky draw before ordering food. The prizes are: two vouchers with face value of 1 yuan, a dessert, a drink or a dish, etc.

2. special opening price: if you spend more than 3 yuan minus 5 yuan, the more you spend, the more you will get a discount (to be determined), and you can also use one voucher.

3. The package combination is more favorable (kitchen making package menu).

3. Planning and preparation before opening:

1. Gift bag: including a desk calendar of this restaurant for 2 years, a brochure of this restaurant, two vouchers with face value of 1 yuan, etc. (to be determined).

Remarks:

A. The dining desk calendar and brochures are based on Chris' fashion and romance, and illustrate the basic facilities, special catering, service scope and dining culture of the restaurant.

B, 2 vouchers, only one can be used for a single consumption, and can only be used during the opening period (December 1th-January 2th). In this way, it is convenient to attract consumers to spend again and further feel the food and service of the restaurant.

2. Invited guests: In order to create the brand of Chris, provincial and municipal leaders, local businessmen and celebrities should be invited.

3. Launching ceremony: Ice sculpture+red wine. The words "restaurant LOGO+ Chris romantic time" are engraved on the ice sculpture, and a number of red wine injection ports are reserved. When launching, guests fill the font with red wine. Into Chris's wine culture, romantic and festive.

4. unified theme materials preparation: desk calendars, brochures, leaflets, vouchers and other printed materials; Outdoor POP flag, balloon, activity theme backboard; Preparation of guest sign-in ceremony, packaging of gift bags, etiquette reception arrangement, systematic training of restaurant staff, booking arrangement of opening flowers, red carpet, opening banner, vertical celebration, lion dance performance arrangement, etc. (with the cooperation of etiquette company). Iv. advertising before opening

1. surrounding communities, high-rise residential buildings and the media put in publicity to reach the precise consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clips: they are large in space and relatively low in cost, and are included with the newspaper. Choose local newspapers with large circulation as attached advertisements with the newspaper, and the area is the area where the local store is located and its surrounding areas. And select subscribers, the time is the day before, the day after and the day after opening.

3. leaflet placement: select areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential areas, high-end facades, writing rooms and government departments.

distribution requirements:

(1) distribution period: 11: -12: 3; 17: -18: , at this time, it is mostly the commuting time of office workers, and it is mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people between the ages of 2 and 5, and those who look financially strong.

(3) Precautions: Smile for publicity. If the other party doesn't receive the leaflets, you can't force them into the other party's hands, and pay attention to picking up the leaflets scattered nearby to avoid a bad impression.

4. Other publicity channels: TV, radio, Internet, magazines, SMS, taxis, etc. Release opening and preferential information (to be determined).

5. Opening ceremony process:

Etiquette reception, guest sign-in, and gift delivery Opening performance: the chairman of Russian Dance delivered a speech, and the guest leaders delivered a speech at the launching ceremony of the red wine ice sculpture, announcing the official opening ceremony and launching the theme activity of "Chris Romantic Time". After the ceremony, the dinner reception began. (with the cooperation of the process etiquette company)

Miss Etiquette-sign-in desk (sign-in book and pen)-wear corsage-lead to the main entrance-the host announces the ribbon-cutting guest list-cut the ribbon-lead back to the restaurant-the chairman's speech-the ice-breaking ceremony-the buffet party begins-the performance begins (the program is to be determined)

Planning scheme for opening activities 2

Every hotel hopes to have one when it opens. So what kind of activity plan is excellent? How to write a complete plan for the opening ceremony of the hotel? What are the formats and requirements? How to make the flow of activities and how to follow up the later work? What forms will be used in the budget of expenses? In order to solve these problems, this information provides a representative and reference plan for the opening ceremony of a hotel for reference.

the main contents of this scheme include:

1. background of the event

2. purpose and significance of the event

3. theme of the event

4. process of the event

5. later follow-up work

6. cost estimation

7. attached table

1. background of the event

2. how to maximize the cognitive impact of "pan-theme experiential hotel" and transform the "potential energy" created by the brand into the market power for the market promotion in a certain city is the core problem to be solved in the opening of a new store in a certain city.

II. Purpose and significance of the activity

1. Officially announced to enter a certain city market, attracting the attention of market peers, target consumers and media friends in a certain city;

2. Let the target customers in a certain market and the potential users of competitors further fully understand the unique services provided, and create a strong desire for experience

3. Further strengthen the interaction and communication with the media in a certain city, and create a good public opinion environment for sales and promotion in the regional market;

4. With the help of opening opportunities, establish a benign relationship with relevant government departments and partners in a certain market, and pave the way for subsequent market operation and promotion.

5. Let people in a certain city know, know and have a perceptual knowledge

3. Theme of the event

1. Theme of the event:

XXX, new traveling companion-opening ceremony of XXX

2. Keynote of the event:

Warm, cheerful, atmospheric, sharing and rigorous

4.

(1) Preparatory work:

(1) Work plan formulation:

1) The process and scheme formulation of the whole activity was completed by XXX on December 5th, and then submitted to the resident manager for review.

2) after the adoption of the activity plan, determine the relevant person in charge of this activity, and put the responsibility on people.

(2) venue determination: at the hotel gate

(3) gift preparation: choose VIP free check-in experience cards or other special gifts (responsible)

(4) preparation of guides: arrange guides to guide the participants into the venue (so-and-so is responsible)

(5) invitation and confirmation of personnel:

advance with the invited relevant personnel one week before the event.

three days before the event, send the relevant invitation letters to the invited relevant personnel;

it is recommended to invite people to see the following table.

table 1: composition of personnel invitation

note: the personnel invitation should indicate the identity of the guests.

(6) Material preparation:

Table 2: Material preparation

(2) On-site control: including site layout and activity flow and control

(1) Site layout (responsible): including off-site layout and on-site layout:

A: Off-site layout:

1) Put signs on the roadside at both sides of the hotel gate.

2) two balloons are placed on both sides of the hotel gate, and banners are hung under the balloons, the contents of which are to be determined;

3) A banner is hung on the edge of the hotel gate, which reads: Hotel opening ceremony;

4) banners congratulating the unit are hung on the wall of the main building of the hotel;

5) flower baskets for congratulations are placed on both sides of the hotel entrance;

6) 2 banners will be added to publicize the opening on the surrounding main roads;

7) 2-4 red lanterns are hung on the hotel gate (to increase happiness and set off the atmosphere);

8) Set up a 7M-4M stage on the right side of the hotel gate (stage layout: set up a microphone, a podium, a set of stereos, etc. on the stage with a color board with the hotel Logo and activity theme as the background board);

9) A balloon arch is set at the entrance of the hotel gate, and a banner is set on the arch, which is the theme of the event.

1) Six lift-off balloons are put up on the roof, and banners are hung under the balloons, the contents of which are to be determined

11) The guest area is covered with red carpet

B: Indoor layout:

1) The hotel corridor must have eye-catching guiding signs

2) The sign-in area is set at the entrance of the lobby, and the sign-in items: sign-in cards, sign-in books and sign-in pens are placed on the sign-in table.

3) flowers and ashtrays are placed on the coffee table in the reception desk and rest area.

4) promotional items are hung in the elevator of the hotel.

5) If the baby arrives in advance, it can be made into a cardboard model according to its appearance and put in the lobby as a route sign

(2) Activity flow and control:

1) Date: February 11th, 27

2) Location: in front of Hotel No.1 (in case of rain, the location will be moved to the lobby)

3) Activity flow: < p

b: at 8: , the staff of each department will take their positions and do their duties, and the background music will play festive and cheerful music circularly.

c: at 8: 2, the celebration staff, the hostesses and the receptionists prepare at the designated positions

d: at 8: 3, the hostesses go to the stage for the final rehearsal, and get familiar with the reception route, reception method and location.

e: at 9: 3, the hotel leaders greet the guests, and the hostesses sign in with them, wear corsage, distribute corporate publicity materials, and guide the guests to rest in the lounge.

f: at 1: 18, after the host is in place, introduce the list of leaders and guests present, and then announce the start of the ceremony.

g: 1: 2-1: 35, the resident manager announced the official opening of the new store and gave a welcome speech

h: 1: 35-1: 5, company leaders' speech

I: 1: 5-11: , government department guests' speech

j: 11: -11: . Showing a strong team spirit (see Annex V for details)

K: 11: 5-11: 2 Company leaders and important guests unveiling and ribbon-cutting < When unveiling, a salute sounded, and when ribbon-cutting was performed, thousands of doves took off/released helium balloons, which was very spectacular and beautiful. The host read aloud from the sidelines: "The takeoff of doves indicates that they will fly freely in a certain market; The vacating of the balloon symbolizes the prosperity of the hotel industry! " >

l: 11: 2, the host announced the successful conclusion of the ceremony

m: 11: 2-11: 5, the company leaders were interviewed by the media

n: 11: 5-13: 3, thank-you lunch

O: After the ceremony, souvenirs were distributed to the participants (responsible)

Note: Before the event.

(2) Others:

1) The parking place of the guests on that day will be guided by the person in charge of arranging parking.

2) The lunch on that day is in charge

3) The hostess on that day is in charge

4) The security work on that day is in charge

(3) Follow-up work in the later period

1) Handling of surplus materials; (Chen Junjun is in charge)

2) Arrangement of live activity videos. (Chen Junjun is in charge)

Opening activity planning scheme 3

1. Activity form

(1) Advertising in the early stage of opening

In order to inform the general public of the festive news of the opening of a new restaurant in a certain restaurant, we take this opportunity to spread

opening a good business

_ state-opening a good business

to broadcast seafood food culture, laying a good foundation for the opening of the new restaurant.

1. Contents published by "XXX Evening News":

a. Information about the opening of new stores.

B. information about the activities on the opening day.

C. information about corporate culture.

function: to publish festive advertisements and create an atmosphere of opening ceremony, which plays a leading role in the passenger flow and public attention during the opening period.

release specification: version 1/6

release date: 2th, certain month, certain day, certain week-certain month, certain day, certain week

release media: Evening News

2. Exquisite picture books (5, copies) and opening souvenirs. Release contents:

a. Layout of new stores.

the necessary information for opening the business, the VIP customers will definitely be the main business source of the company, and such customers must be protected, and this part of the customers will be locked in the form of clubs or VIP cards, which will certainly provide the basis for the restaurant's continuous passenger flow. Therefore, it is necessary to have an overall set of publicity programs to spread corporate culture systematically. In this regard, it is best to select exquisite picture books, which will be released during the opening period, with just the right atmosphere and no affectation.

distribution method:

a, put it in the opening ceremony gift bag, one for each guest;