What are the Winter Olympics concept stocks?

GF Securities and Industrial Securities:

Many industrial chains will benefit.

GF Securities believes that the demand for infrastructure construction for hosting the Winter Olympics mainly comes from three aspects: First, the construction of venues. Although most winter Olympic venues in Beijing will continue to use the venues of the 2008 Olympic Games, the winter Olympic venues in Zhangjiakou and Yanqing need to be built or rebuilt; Second, the construction of transportation infrastructure, such as the Beijing-Zhangjia high-speed railway, has started; The third is the construction of supporting infrastructure such as communication, sports, culture, exhibitions and hotels in Beijing-Hebei region, especially in Zhangjiakou region.

Industrial Securities believes that from an economic point of view, with the increasing number of countries and people participating in each Winter Olympics, it is expected that more athletes and a large number of tourists will enter the stadium in 2022, which will immediately stimulate the local economy. At the same time, with the continuous expansion of communication methods, the Winter Olympics has gained more and more ratings, and it has also given the host city an excellent advertising time to show itself to the world. Secondly, in order to prepare for the Olympic Games, a city's infrastructure, especially stadiums, will make a qualitative leap. The investment and construction of these projects will stimulate economic growth and bring more employment opportunities. In addition, the demand for smog control will also bring investment opportunities to energy-saving and environmental protection-related industries.

The process of bidding for the Winter Olympics will accelerate the implementation of the "Winter Sports Revitalization Plan" and realize the comprehensive and balanced development of winter sports in China in regions and events. According to the vision of Beijing's bid to host the 2022 Winter Olympics, China's bid to host the Winter Olympics will drive 300 million China people to participate in ice and snow sports. In addition, it will vigorously promote the construction of infrastructure such as transportation, communication, sports, culture, exhibitions and hotels in Beijing and Hebei, especially in Zhangjiakou and northwest Beijing, so as to improve the economic and social development level of the whole region.

Zheshang Securities: Investment Opportunities Brought by Four Driving Factors

The driving factors of Olympic theme include investment drive, consumption drive, brand drive and pure theme drive. Investment-driven: The holding of the Olympic Games directly leads to the expansion of investment and construction demand, the increase of projects of construction enterprises and the surge of orders of building materials enterprises, which directly benefit from the holding of the Olympic Games. Real estate enterprises in the region will benefit from land appreciation because of Olympic infrastructure investment, such as Beijing Olympic First Share, Beijing Urban Construction, Beixin Building Materials, etc.

The logic of consumption-driven lies in that the Olympic Games, the development of urban tourism, the sales growth of catering and retail enterprises, the income growth of catering enterprises in hotel scenic spots and the profit growth of advertising and media enterprises are all driven by consumption. For example, the first tourist hotel of Beijing Olympic Games, Yanjing Beer, Wangfujing and so on.

Brand logic mainly refers to enterprises involved in the sponsorship system of the Olympic Committee. Through the Olympic Games, the brand influence and brand value of such enterprises have been enhanced. For example, the sponsors of the Beijing Olympic Games at that time were Vosges, Haixin, Vantage and Oriental Jinyu.

Finally, it is purely theme-driven. Such enterprises will directly benefit from the operation of the Olympic Games, with distinctive features and unique concepts, which are easily concerned by funds. For example, Chinese sports industry and Internet lottery concept stocks such as Hongbo and Kairuide.

In the stage of bidding for the Olympic Games, the rising order of individual stocks is: theme-driven >; Investment driven > consumption driven; In the early stage of the Olympic Games, the order of increase is: theme-driven >; Consumption driven > investment driven; Brand-driven Olympic concept stocks will be divided.

Pacific Securities: Two-way Layout

This activity will promote the development of Beijing-Tianjin-Hebei tourism, catering, accommodation and other related supporting fields. Referring to the 2008 Olympic Games and the 20 10 Guangzhou Asian Games, large-scale events will not only promote the development of sports industry, but also bring considerable consumption income to local tourism, catering, accommodation and other industries. During the Winter Olympics (about 16 days), a large number of foreign tourists with high consumption capacity will flood in, which will bring substantial benefits to high-end catering and accommodation in Beijing, Tianjin and Hebei. In the long run, the prosperity and development of ice and snow projects promoted by the competition can bring sustainable growth to local food, housing, transportation and entertainment.

In the choice of specific investment targets, investors are advised to pay attention to two investment directions: 1, and lay out ice and snow sports to benefit from the stimulating effect brought by the successful Olympic bid, and recommend cits joint (setting up a sports industry company to participate in hosting the 20 16 Winter Games, with high qualifications as partners) and Changbai Mountain (focusing on ice and snow sports tourism destinations and training bases). Quanjude (Beijing's leading restaurant with cultural characteristics and transformed banquet market), BTG Hotel (Beijing's tourism and high-end hotel operation) and CYTS (its joint sports company is positioned to provide sports event consultation, exhibition business and Gubei water town project for institutional customers) are recommended.

Guotai Junan: Three types of listed companies will obviously benefit.

Sun Jinju, an analyst with Guotai Junan, believes that three types of listed companies will share the investment opportunities brought by the Beijing Winter Olympics.

The first is infrastructure construction: the building materials industry, energy conservation and environmental protection, real estate, transportation, communications and electronics industries will see double growth in supply and demand, and the performance of companies in related industries will be improved.

Secondly, consumer services: the operating income of local leading enterprises is expected to increase substantially, which is sustainable to some extent.

Finally, franchising: Olympic licensed goods will also get excessive sales growth with the arrival of the Olympic Games.

Judging from the specific beneficiaries, the main beneficiaries of the Beijing Winter Olympics theme are Jinyi Culture, Changbai Mountain, Huaxia Happiness, Gong Xuan, Beijing Urban Construction, Capital Holdings, Beichen Industry, Xianhe Environmental Protection, BTG Hotel and Pathfinder.