How to make clothing store clearance more attractive?

1. Buy 3 and get 1 free

Assume that the product sells for 100 yuan, adopt the buy-and-give method, buy 3 and get 1 genuine product, and the value of the gift is 100 yuan. In this way, it is equivalent to the customer buying a product worth 400 yuan for 300 yuan, and the effect is the same as a 25% discount. And this method can promote an increase in the number of purchases at one time.

2. The first item is the original price and the second item is half price

This method can also make customers feel that they can get greater benefits by buying one more item. Even if the customer does not buy the second item, the store still has the opportunity to sell the first item at the original price. To purchase two items with a total value of 200 yuan, customers only need to pay 150 yuan, which is equivalent to a 25% discount.

Extended information:

Benefits of clearance promotions:

① Increase sales of single products and take the opportunity to launch new products

In addition to stimulating consumption In addition, there are often only 1 or 2 types of "second item at half price" products. This setting can quickly increase the sales of single products.

On the one hand, merchants can use this to launch new products; on the other hand, they must also strengthen their control over the supply chain, prepare in advance, and ensure that the codes are complete and the goods are sufficient.

② Promote special items and reduce inventory

The clothes that some merchants launch promotions such as "second item at half price" may also be "special items."

For example, seasonal goods, slow-moving inventory, etc. Customers usually clear inventory of goods and need to speed up sales and recommendations.