Creative Design of Commercial Advertisement Pictures —— How to master the creative method of 2 1 commercial advertisement design flexibly?

What are the creative methods of commercial poster design? 3B operation

3B technology, yes.

advertising design

One of the common methods. 3B is the abbreviation of English words "baby", "beast" and "animal". It mainly refers to the application of children's innocence and liveliness, women's unique charm and animals' simple and honest or clever characteristics in advertising creative design. This method is common in commercial advertising design, and it can arouse the emotional appeal of the audience well through this method, so as to achieve better results.

celebrity appeal

This situation refers to the use of stars, experts or celebrities as visual images in design. In commercial advertisements, using the image or temperament of stars as the main visual element of the picture can increase the intimacy and trust of products or brands to a certain extent, thus contributing to the realization of advertising effects.

Humor skills

Refers to the clever use of "humor" elements in commercial advertisements to shape the picture. It can convey advertising information through humorous and playful image elements, bring joy to the audience and even a little "smile", avoid the utilitarian characteristics of advertising, and be conducive to achieving results.

new technology

Mainly refers to the commercial advertising with unique attraction, novel vitality, distinctive forms of expression to convey advertising information. In modern society, people are surrounded by all kinds of information every day, especially commercial information is full of every audience, which has produced boredom and even rejection. If we don't adopt novel or novel methods, the effect of commercial advertising will be difficult to achieve.

What are the creative methods of commercial poster design? Universal Ivy Bian Xiao will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to master the creative methods of 2 1 commercial advertising design flexibly? 1. The general usage of metaphor in advertising design is to compare a product or an element that can represent a product to something with a certain function. The condition for the establishment of this technology is that the two elements must have certain similarity in appearance. ▲ Compare the product (chicken nuggets) to a blazing flame ▲ Compare the cloth to red wine. 2. Replace one element with another, or replace the whole with a part. ▲ Replacing women with lipstick ▲ stands for Green Hand Hulk. 3. Personification refers to personification of a product or elements that can represent a product. Personification usually has humorous effect, and its manifestations are mainly as follows. A. personification is to add human characteristics to things, such as facial features or movements. B copywriting personification does not need to change the appearance of things, but endows them with human characteristics, such as describing something with words that describe people, or making it speak, and so on. 4. Double exposure is the double exposure effect in simulated photography. The most common usage is to overlay related scenes on the basis of people or things, which has certain artistic effect and visual impact. & ltimg " = " " size = "(max-width:600 px) 100 VW，600px"data-cke-saved-src= "

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300 w " style = " text-indent:2em； ">▲ Clever combination of elephants and cars through double exposure. 5. Divergence refers to putting the product in the center and spreading its related elements around to show its functions or services. 6. Putting the elements related to the product or theme on a platform can make the visual subject more concentrated, and at the same time enhance the sense of form and visual impact of the picture. 7. Make products or product-related things into platforms, such as mobile phones, bank cards, books, handhelds, etc. , which are all suitable for placing elements, can be used to express what products or services are available on elements, and so on. 8. Turn the theme into a concept with a strong sense of picture. For example, you can pack the broadband and mobile phone traffic of the whole family into a whole family bucket. For another example, we can package some theme activities into XX planet, representing a new world. ▲ Wonderful Planet of Qi Yu Shuo 9. Alienation refers to the combination of two or more elements with similar structure but different textures into a new whole. This effect is unified and comparative. 10. Use the elements related to products or brands to form a keyword 1 1. Use products and related elements to form a symbol. Similarly, this symbol must be related to the theme and not too complicated. 12. Replace an element in a normal thing or scene with other elements to show that the element also has the effect or characteristics of the original. ▲ Use couriers instead of shells to illustrate the characteristics of express delivery. ▲ Replace the fruit on the branch with the beverage package to show the original flavor of the beverage. 13. Take the big scene out of the whole, such as ocean, grass and room. These elements have no obvious sense of boundary and will not appear in an independent state in reality, but we can make a boundary for them to make them independent of the whole. 14. Scene symbols, such as logo graphics, or graphic symbols that can represent product functions and publicity themes, to create a scene composed of related elements. 15. Quoting classic allusions such as Journey to the West and Three Kingdoms, and often quoting games such as Super Mario and Tetris in advertising creativity can effectively increase consumers' attention to advertisements. 16. Integrate words or symbols into the scene as objects. If the core appeal of an advertisement is a certain number or symbol, it can also be integrated into the scene as a core element, and then relevant elements can be added around it. 17. exaggeration, such as exaggerating efficacy and exaggerating the proportion of things. Or change the original proportion of things. 18. Combining the elements that can represent the product with the theme is a very direct form of advertising design. Combining conventional pictures and texts into a whole can increase the relevance of pictures and texts and reduce the cost of communication. 19. Positive and negative graphics Positive and negative graphics are not only common in logo design, but also commonly used in poster design and advertising design. Positive and negative graphics are generally concise and ingenious, and have strong visual impact. ▲ Coca-Cola posters like to use this technique. 20. Add a scene to the product and visualize its functions or features. 2 1. In order to meet the demand, many advertising designs incorporate two or more creative techniques. ▲ The picture above shows substitution and metaphor ▲ The picture above shows the scene of symbols and the integration of words into the scene ▲ The picture above shows exaggeration and the extraction of elements.

What commercial advertisements are worth appreciating? According to different modes of communication, commercial advertisements can be divided into TV advertisements, newspaper advertisements, magazine advertisements, outdoor billboards and online advertisements. Diversified communication methods determine the variability of commercial advertising design expressions. Recommend a few recently seen advertisements:

Huawei's advertisement

Whether it is a brand or a product, it can be called a classic in advertising. Huawei has produced many excellent advertising works. And there are various types, whether it is sand sculpture, inspirational, story, or mind-wandering. Huawei's advertising is positive and sunny. While promoting positive energy, it also makes people understand the products promoted. Huawei's advertisements are particularly attractive to everyone. What I can't forget is Huawei's music advertisement Dreamitpossible. This is the music that I chose to buy Huawei mobile phones. The advertisement tells an inspirational story of a girl who persevered in realizing her dream since childhood. Her inspirational story gives more meaning to ethereal and beautiful songs, which makes people feel very encouraged. After watching the advertisement, I want to say that it is great to inspire Huawei to have a dream!

Advertising in Thailand

Advertising in Thailand is also very good, and various types of advertisements emerge one after another, which is impressive. What impressed me the most recently was the advertisement of Thailand China, called "Beauty". This advertisement is based on a true story about a female student trying to raise a baby girl picked up from a trash can, so that she can grow up healthily and receive education. And I face it alone, people who don't know the truth crowd out slander and bear the stigma that I shouldn't have at that age. The advertising story shows the true inner beauty of women, which is very warm and intimate. At the end of the advertisement, Ge Hua's beliefs and ideas were also publicized.

Yize automobile advertisement

The advertisements of automobile brands, some of which focus on warm cards or sentimental cards, seem to be full of happiness at first glance; Some are handsome guys and hot girls, which are eye-catching and eye-catching; Some just show off their driving skills without saying a word, full of willful close-ups from various angles, and really have their own characteristics and creativity.

I remember that Buick and CF have cooperative advertisements to enhance the influence of the two brands in the form of interactive entertainment, and at the same time effectively convey marketing information and enhance brand perception. Regal GS and Yinglang are customized cars in the advertisement, and their cool appearance and customized configuration will become one of the most competitive products. Since then, Buick has also had a joint venture car.

An advertising work can show the image of a company, the product quality should be excellent, and publicity and marketing should work hard, and the most important thing of advertising creativity is to seize everyone's heart and impress everyone.