Corporate Culture of Shang Hui Bank

Create first-class quality and create a century-old emblem and silver

delegation

Realize customers' dreams and create shareholder value.

Promote employee development and assume civic responsibility.

Core values

Honesty, stability, innovation and harmony

idea

1. business philosophy: win-win with market peers and customers.

2. Management concept: the system specification is refined and surpassed.

3. Risk concept: cautious, rational and steady risk preference setting.

Hierarchical, separated and integrated risk governance structure

Forward-looking, objective and professional risk measurement management

Proactive, quantitative and continuous risk management implementation

4. Service concept: affinity, efficiency and professionalism.

5. Talent concept: attract talents, cultivate plastic talents and use competent talents.

style

Honesty, diligence, cooperation and enterprising.

Logo interpretation

The emblem of Shang Hui Bank is transformed from the English word "bank", and the financial attributes of the enterprise are clear at a glance.

The pattern of "Welcome Pine" in Huangshan, which changes with the letter "B", shows the cultural characteristics and service connotation of Huizhou merchants of Shang Hui Bank. The emblem adopts the image of Huangshan welcoming pine, which means that Shang Hui Bank is a commercial bank with profound emblem culture and is characterized by welcoming pine-like friendly service. The lines are concise, dynamic and energetic, representing vigorous vitality and symbolizing the strong market competitiveness of the integrated Bank of Shang Hui.

The circle symbolizes the sun, represents brilliance and perfection, and represents unity and harmony. Welcome pine and the sun complement each other, meaning infinite vitality. At the lower right of the circle, the bank rushed out of the circle, echoing the dynamic welcoming pine, symbolizing the integration of traditional Huizhou merchant culture and modern commercial bank management philosophy, and implying that Huizhou merchant bank will keep pace with the times, be brave in breakthrough and keep making progress on the road of "creating first-class quality and building a century-old emblem and silver". It means that the new Huizhou merchant bank will uphold the honest and realistic style of historical Huizhou merchants, and endow Huizhou merchant bank with the spirit of continuous progress, advancing with the times, courage to break through and diligence in innovation.

The combination of graphics and movement makes the bank's attributes clear at a glance. At the same time, it contains life characteristics that other banks do not have, and it is easy to spread and popularize.

The choice of red represents warmth, enthusiasm and innovation, and symbolizes that Shang Hui Bank is full of internal motivation to pursue career progress and positive attitude towards the market. Generally speaking, the emblem combines traditional elements with modern design, with simple and legible graphics, perfect, steady and dynamic shape, which perfectly embodies the image of Shang Hui Bank adhering to tradition and being brave in innovation.