What are the advertisements with China elements?

China element is gradually formed in the process of the integration, evolution and development of the Chinese nation, created and passed down by the people of China, which reflects the humanistic spirit and folk psychology of China and has the characteristics of China. It is an all-China element, including tangible material symbols and intangible spiritual content, that is, material cultural elements and spiritual cultural elements. Such as ideology, moral concept, value system, folk customs, living habits, religious beliefs, architecture, art, science and technology, law, ethics and so on. From the Three Emperors and Five Emperors to the Song, Yuan, Ming and Qing Dynasties, to the Great Wall of the Forbidden City, and then to the window grilles. China's traditional culture is all China elements, but China elements are not all equal to China's traditional culture, including China's modern culture. When the world economy can not be separated from the sustained growth of China's economy, the world civilization can not be separated from China culture. Because China culture is an indispensable part of human beings. The "China element" that breeds China's cultural spirit will build confidence for China brand to go global, and it will undertake the mission of integrating into and influencing the world.

Since China element is so important to advertising creation, what are its components and main categories? "China Element" should be divided into three parts. First of all, the inherent elements of China: for example, the territory of China (including the territorial sea of 3 million square kilometers), the nationality of China, the climate of China and so on; Second, the traditional cultural elements of China; The third is the modern culture of China. Mainly divided into: ① modern famous buildings and great achievements; ② Famous historical and cultural landscape; (3) major inventions; (4) Folk festivals, handicrafts, costumes and special foods; ⑤ Traditional operas, musical instruments and sports; ⑤ Important academic thoughts and works; 8 historical celebrities; Pet-name ruby famous natural landscape; Pet-name ruby plants (including totem and mascot); Attending famous cities, enterprises and schools.