What are the characteristics and requirements of publicity slogans?

The basic characteristics of publicity slogans are: stick to the theme and point clearly; Concise language and clear expression; It is propagandistic and encouraging.

Sentence characteristics of publicity slogans: short sentences (simple sentences), comparative, dual or parallel sentences, and unowned sentences are often used.

Requirements

1. The content of the slogan should be positive and healthy.

2. The language of the slogan should be clear, accurate, cordial and touching, lively and easy to understand.

3. To meet the word requirements of the topic.

Basic requirements of publicity slogans:

To achieve the purpose of propaganda and agitation, slogans and slogans use popular words to interpret important concepts and convey the latest information, with concise language, short sentences, fewer words and accurate expressions.

The characteristics of publicity slogans are: neat sentence patterns, vivid rhetoric, flexible use of simile, metaphor, analogy, duality, parallelism, repetition and other rhetorical devices.