Tokyo Osaka, Huimeishou and Shen Fu, what are the relations between these three Chinese names and EVISU?

Their relationship is as follows: EVISU's Chinese name is Huimeishou, which belongs to Huimeishou Group Co., Ltd., while EVISU's name comes from the god of wealth EBISU, which belongs to the Japanese brand "Tokyo Osaka".

EVISU's classic "seagull" pattern is inspired by the free flight of seagulls in the sky. The seagull pattern drawn by strokes is isomorphic with Buddha's head, family emblem and other elements, forming the core brand logo of EVISU.

The brand name comes from Ebisu (Ebisu's nickname "Rong") in Japanese mythology, who usually walks around with a fishing rod and fish in his hand. Ebisu belongs to one of the seven folk gods, symbolizing bumper harvest and wealth.

Extended data

EVISU was founded in Osaka, Japan on 199 1. In its development process, it regards Europe and the United States as its main markets. However, due to poor management, it was at a loss until 20 10, and even went bankrupt frequently.

As a former private fund manager, David realized the historical brand value of EVISU and the huge development potential behind it, acquired the equity of the brand, and began to manage the brand personally, making strategic adjustments: temporarily shrinking the market share in Europe and America and focusing on the Asia-Pacific market.

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Mr. Pan, President of EVISU Group, a high-end denim brand, won the 20 17 Ernst & Young Entrepreneur Award.