What did you do with the old models of Hailan House?

In the past, the inventory problem has always been a headache for most product-oriented enterprises, and it can only be handled in various ways through its own channels. If it is handled too much, it is afraid of damaging the brand value. If it is not handled, it will all become dead goods and become a loss.

With the help of the ecological strength of the whole industrial chain, Hailan House makes full use of its own brand influence, links all resources, and creates a very efficient super-business model ecology, realizing the rapid development of its own light assets and leaving all its competitors behind.

Although the model of Hailan House is difficult for most people to learn from, the thinking behind it can inspire many operators.

looking at the ecology of the whole industrial chain, it actually focuses on the consumption needs of the same kind of target customers, that is, men buy clothes.

as long as it revolves around the same kind of target customers, any project in any industry may form an ecological link. Extended information

Because the brand influence of Hailan House is very strong, it is already the first men's wear brand in China, and the advertising word "Men's Wardrobe" is deeply rooted in people's hearts. These cut styles can indeed find pictures of previous styles in Hailan House, and the price is very cheap. Therefore, the label cutting products are very popular in the market, and even form a complete ecological chain of Hailan House label cutting products, which supports a large number of small and micro sellers under the ecological chain.

At the same time, in this ecological chain, a large number of small and micro sellers are working very hard to promote the brand of Hailan House. Moreover, because it is an out-of-season product one or two years ago, it will basically not conflict with the main seasonal products of Hailan House. On the contrary, the brand's outdated products have been promoted to a large number of low-end markets, forming a strong brand awareness exposure in the market.