How to write attractive special offer slogans

Question 1: How to write a special offer slogan that is more attractive? Buy one get one free

Question 2: How to write an attractive title for a product How to write an attractive title for a product The title

We all know that the title is very important, and the keywords in the title are very important, because whether it is paid promotion or natural traffic, a good title can not only increase store traffic by 200%, but also Save most of your promotional funds. Because buyers will basically not be aimless when browsing 1688. They will search in 1688 based on their own needs. At this time, the keywords in the title play a decisive role. So, we will tell you through a case, how to increase store traffic by 200% through title optimization?

In the first step, we construct a keyword database according to the six-step word construction method

First, we construct a long keyword database according to six categories: attributes, brands, uses, materials, promotions, and regions. The last keyword is the so-called six-step word formation method. Through these six categories, every component of the keyword can be covered in an all-round way. Spring is coming soon, and it’s the time when chiffon shirts are competing for popularity. Let’s take a chiffon shirt as an example and explain in detail how to form long-tail keywords for chiffon shirts.

1. Attributes generally refer to the constituent attributes of a product, such as its size, length, and thickness. In terms of attributes, for chiffon shirts, long-sleeved chiffon shirts can be used , sleeveless chiffon shirt, etc. are used as long-tail keywords; in order to deepen everyone's memory, let me list a few more cases. For example, for a USB flash drive, you can use a 4G USB flash drive; for drinks, you can use 500ml juice; 500ml apple-flavored juice Wait;

2. Everyone is familiar with the brand. In terms of brand, it can be Qiushui Yiren chiffon shirt, ONLY chiffon shirt; if it is a chiffon shirt without a brand, you can also use the same style from a celebrity , the same style of the brand, the same style of TV movies, the same style of variety shows, etc. are used to express the brand. For example, the same chiffon shirt worn by Deng Ziqi; such as the same chiffon shirt worn by Spring Festival Gala; such as the same chiffon shirt worn by Ou Shili; such as the same chiffon shirt worn by You from the Star; such as the same chiffon shirt worn by Dongdaemun, South Korea, etc.

3. Regarding the use, the purpose of clothing is to wear, such as the occasion for wearing it, such as a bottoming shirt; such as its wearing users, such as women's chiffon shirts, children's chiffon shirts, etc. Feelings of use, such as beautiful wear and comfortable wear are its purpose. For example, what does it mean to dress beautifully? Slimming and custom-made are his uses, and comfortable wear, such as loose, casual, etc.; other uses can also be demonstrated by the buyer's feelings after wearing them, such as slimming, sexy, cute, temperament, intellectuality, etc., expressing After wearing this dress, you will look slim, sexy, and cute. These can also be used to form long-tail words for chiffon shirts, such as slim chiffon shirt, casual chiffon shirt, sexy chiffon shirt, cute chiffon shirt, etc. wait.

4. For chiffon shirts, the word chiffon has designated its main material, but we can use its design to reflect its highlights, such as printed chiffon shirts, lace splicing snow Spun shirts, such as large V-neck chiffon shirts, stand-up collar chiffon shirts, rhinestone chiffon shirts, etc.

5. Our buyers all hope to choose high-quality and low-priced products, so many times they will use "clearance", "free shipping", "hot model", "manufacturer", "new model" " and other words to search, a free shipping is very important to attract buyers, so every time a free shipping sale always attracts a lot of new buyers, this is the reason, so if you can free shipping, you must put it in the title Write the word "Free Shipping" on it. In addition, you can also remember some combinations and use them in the title when the time comes, such as 2014 new models, manufacturer specials with free shipping, hot sales, new products with free shipping, clearance and free shipping, etc.

6. For some 1688 buyers, they believe that region and quality are directly proportional. For example, Hangzhou Sijiqing’s clothing is very good, Guangzhou’s Shahe has the most jeans, and South Korea’s Dongdaemun’s designs are more avant-garde; Therefore, buyers will also choose manufacturers by region; in addition, some buyers hope to find nearby wholesalers, which shortens the purchase time and helps iterative updates of products, because company names generally contain regional characteristics. So we can try to weaken this area when setting the title

Attributes

Brand

Purpose

Material

< p> Promotion

Region

Description

Attributes generally refer to the constituent attributes of the product, such as its size, length, thickness, and capacity.

Brands include not only registered brands, but also the same styles of celebrities, the same brand, the same style of TV, the same style of programs, etc.

The purpose of clothing is to wear, so the occasion for wearing it, Wearing users, feelings after wearing, etc. are all his uses

Materials include not only the materials that make up the clothing, but also the materials given to it by the design

Some promotional methods of the factory, such as clearance , free shipping, new models, hot products... >>

Question 3: I want to hold an event, which is a special offer for the entire site. How to write a slogan? You need to explain the problem clearly.

What to sell?

How big is the special price?

Where?

Question 4: How to write an attractive title for Taobao Baby 1. The rules of equivalent search terms tell us that when a baby has multiple attributes, the most closely related attributes should be written together with the name of the baby. . Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keywords are combined correctly. Tight arrangement and keyword combination is a science, which allows you to increase the probability of your baby being searched.

2. Think from someone else’s perspective. When naming one of your babies, you might as well put yourself in someone else's shoes and think about it. If you were a buyer and wanted to buy this product, what words would you search on Taobao to find her? What you can think of is what many people can think of, so please use this keyword in your title.

3. Use special offers, promotions and other words to attract consumers’ attention

When buying things, I believe you also want to buy them when there are events, so please don’t skimp on special offers and promotions. Words such as super value, promotional price on launch

new products on the market, etc. These words can greatly increase your transaction rate.

4. Taobao stipulates that the title of a product cannot exceed 60 bytes, which is 30 Chinese characters. Under the ideal combination, the more keywords it contains, the higher the probability of being searched. big.

Question 5: How to write an attractive "You buy it, I'll give it away" when there is a special offer on Wenwan - "Special offer for the whole site, buy one and get three free on Wenwan bead strings"

< p> Is this attractive enough? The activity description is to buy a bracelet and get a small gift. Buy one get three free is to buy a product worth, say, 500 yuan and get three corresponding small gifts.

Question 6: How to write an attractive title for an article? How to write an attractive title for an article?

Reprint

Tag:

it

Category: Learning experience

What kind of article title is directly related to When it comes to whether the article is clicked, SEO staff carefully learns the optimization skills of the article title, which is the top priority to increase traffic.

The title TITLE of the web page is displayed at the top leftmost position of the browser. We know that the title is regarded by search engines as the most important parameter to determine the theme of the current web page, and it is also the most important in SEO. internal factors. In currently common search engines, the title displayed is generally 60 characters, that is, 30 Chinese characters. If your web page title exceeds 30 characters, the rest will be truncated. Please pay attention to control this. The web title of the article content page is generally the title of the article.

1. Selection of keywords

It is very important to organize and analyze keywords before writing the article title. We must consider each keyword when choosing it. Two points are value and relevance. After grasping these points, a keyword can be expanded. Of course, it is easier for friends who know this project or product. They can expand it through related keywords. If you are not very familiar with the product, it doesn’t matter. There are many methods that are suitable for us to use when selecting keywords. .

1. The value type of keywords

From a certain perspective, the value type of keywords is a key to our choice. If a keyword does not have any value, we will not There is no need to optimize, so judging the value of a keyword is a comprehensive consideration. You can judge the value of a certain keyword from search habits, Baidu index, search result relevance, etc. .

2. Relevance of keywords

For an e-commerce website, the product name may become another product just by changing one word, such as Clothing is completely different from uniforms, so you must pay attention to this when making it. Even if you don’t know much about it, you can find someone who knows the project to do it. Otherwise, you will spend a lot of manpower and material resources in the end. As a result, I was walking in the opposite direction.

3. User experience

Is it in line with users’ search habits and requirements? Do people use other keywords when searching to understand their thoughts and meanings? , selected for different netizens.

2. Keyword matching degree

Keyword matching degree mainly refers to when you search for a certain keyword in SE, and in the webpage where the search results appear, the title and The degree of fusion of the keywords you searched for.

For example, if we search for "Bobaiyou" in the search engine, then if our title happens to be "Bobaiyou", then our title is a complete match, then our title matching degree is 100 %.

For example, if our title is written as Bobaiyou Blog, then in a sense we are completely consistent, but the search engine assigns word segmentation weight to the title, so the results often get There will be another effect, the matching degree of the title may be only 70%.

For search engines, when the title with a high matching degree in the search results is given the most suitable search engine ranking, of course, this is relative to the exclusion of other factors. Therefore, we should attach great importance to the combination of each long-tail keyword and the choice of each word, because even if one word is wrong, it is likely to be another result.

How should we combine the keywords of an article to get a better ranking?

In fact, this is an issue that everyone is more concerned about. For us, It is said that every article published has its own value, so we should analyze and consider it when we choose articles and topics. The most important thing is to be able to organize and combine each keyword selected during keyword analysis and selection into each article. This is the key point.

1. Simplicity of the title

As mentioned earlier, the title has a matching degree in the search results, especially for long-tail keywords and relatively unpopular keywords. , it must be done well, simple and clear, and centered around a theme. A title that is too long will dilute the keyword density.

2. The first words of the article title

When we combine keywords, we should pay attention to the importance of the first few words. Friends who do SEO know better that the more keywords, the more important they are. It is ranked first and given by the search engine... >>

Question 7: How to write a recruitment slogan that is attractive 1. Please do not read if you don’t understand cashiers. (This is the headline of the print advertisement)

2. We are recruiting money fans here!

3. If you are not sensitive to money, please avoid it. 4. Recruiting talents: This position will make a lot of money every day, and the financial resources will be rolling in.

5. Do you want to manage the Galaxy? Please...

6. People who regard money as dirt have a job.

7. Your job is to safely collect colorful papers with numbers printed on them.

Question 8: How to write an attractive title 1. The title is short and delicate

I found that many people write very long titles when writing articles, and the titles they write are also very long. Without highlighting any content, this approach will be annoying to users and lack clarity. When we write the title of an article, we should make it short and clear so that people can understand it at a glance.

Title example: Is it good or bad to formulate a weight loss plan?

Title description: 1. Using questions as titles is more likely to arouse readers’ interest; 2. Using questions like this Using vernacular as a title is easier to attract attention, just like chatting with readers.

2. Use negative wording in the title

Everyone hates being denied, and negation makes people feel uncomfortable. In the title of the article, we use "no, no, forbidden", etc. When writing keywords, articles like this will generally get more shares.

Title example: If you haven’t done this, don’t say you are a tomboy

Title description: The title uses negative words very well to attract the user’s attention and at the same time let The user is interested in the things in the article.

3. Use numbers in titles

People are very sensitive to numbers, and numbers often record our efficiency. Using numbers in article titles is a shortcut. The larger the number in the title, the wider its dissemination, so if we can use numbers in the title, we should not use Chinese.

Title example: 10 exercises you can do at home

Title description: The title explains the content of the article very well, and also uses digitization to allow users to read through the title. A general understanding of the content of the article will also make him interested in those 10 sports.

4. Use personalized titles

In this era of Internet information overflow, many users will directly filter out titles that are too common, let alone read the content of your article. . At this time, we need to arouse the user's curiosity through the title.

Question 9: Subtitle on Discounts I want to write a paper about discounts, but I don’t know how to choose a title that is both attractive and novel. one. Accurate and appropriate

The paper title is required to accurately express the content of the paper and appropriately reflect the scope and depth of the research.

Common mistakes are: too general and the title does not follow the text. For example: 'Research on metal fatigue strength' is too general. If the proposition is changed to the specific object of the research. The effect will be much better, for example, 'Research on the fatigue strength of famous brand alloy materials containing nickel', such a title would be much more appropriate. Another example is: 'Research on the Effect of Aluminum and Titanium Content in 35Ni-15Cr Iron-based Superalloy on High Temperature Long-term Performance and Structural Stability'. The title of the paper is both long and inaccurate. What does 35Ni-15Cr in the title mean? , puzzling, is it a percentage? Is it the weight ratio? Volume ratio? Metal grade? Or something else, you can’t tell if you ask for advice. This is called the title being ambiguous. The solution is to clearly state the content of the thesis research from the reader’s perspective. If the above title refers to the percentage content, it can be explained in the text and does not need to be written in the title. The title only needs to reflect the fact that it contains Ni and Cr. The modification plan that can be referred to is: 'The influence of Al and Ti content in Ni and Cr alloys on high temperature properties and structural stability'.

The key issue is that the title should be closely linked to the content of the paper, or the content of the paper and the title of the paper should match and be closely linked to each other, that is, the title should be linked to the article, and the article should also be linked to the title. This is a basic guideline for writing an essay.

2. Keep it short and concise

Try to keep the number of words in the title as small as possible and use carefully selected words. As for how many words are considered to be in compliance with the requirements, there is no unified 'hard' rule. Generally, it is hoped that the title of an essay should not exceed 20 words. However, blind pursuit of a small number of words should not affect the appropriate reflection of the content of the title. When encountering both When there is indeed a spear, we would rather use a few more words but strive to express it clearly.

Commonly used are cumbersome titles such as: 'Research on rapid analysis methods of chemical components contained in molten steel'. In this type of topic, if words like 'about' and 'research' are omitted, it will not affect the expression. Since it is a paper, it always contains research and what aspects of research it is about. Therefore, the above topic can be refined into: 'Rapid analysis method of chemical composition of molten steel'. With this change, the number of words has been reduced from 21 to 12, making it clean, concise and concise to read.

If a short title is not enough to display the content of the paper or reflect the nature of a series of research, you can use the main and subtitle method to solve the problem, and add subtitles to supplement specific experimental materials, methods, content and other information. , making the title both substantial and accurate without being too abstract or generalized. For example: (Main title) Dynamic characteristics of active dislocation groups - (Subtitle) Simulating the slip characteristics of active dislocation groups using electronic computers'.

3. Denotation and connotation must be appropriate

'Denotation' and 'connotation' are concepts in formal logic. The so-called denotation refers to each object reflected by a concept; while the so-called connotation refers to the reflection of the unique attributes of each conceptual object.

When formulating a proposition, if the appropriate use of denotation and connotation in logic is not considered, fallacies may occur, or at least inappropriateness. For example, the title "Design of a reasonable combination of comprehensive, livestock and motor power in rural areas" contains a logical error. The denotation of 'person' in the title may be young adults, or it may refer to infants, young children or the elderly, because the latter is also a "person", but it is not a person with the ability to work, and it obviously does not belong to the proposition. Therefore, the general use of '人' does not have the appropriate connotation. In the same way, 'animal' can refer to cattle, but it can also refer to sheep and pigs. Where have you ever seen sheep and pigs used to plow fields and grind mills? Therefore, it is also an error of improper extension. Among them, since 'labor' and 'animal power' are used, they will not be misunderstood as those who do not have the ability to work and cannot be used.

Although the title of the paper is the first eye-catching position that catches the reader's eyes, there is still a problem of whether the title is eye-catching, because whether the words used in the title and the content it expresses are eye-catching, the effect they produce is far apart. of.

The main text is the main body of a paper and occupies the largest length of the paper. The creative achievements or new research results embodied in the paper will be fully reflected in this part. Therefore, this part of the content is required... >>

Question 10: How to write an advertising title that quickly attracts customers. Regardless of the form of advertising, the reader’s first impression - also The first image they see, the first sentence they read, and the first sound they hear may be the key to determining the success or failure of this advertisement. If the first impression is boring or not relevant to you, then the ad is unlikely to attract relevant customers.

The first impression of a print ad depends on the title and visual design. The first impression of a brochure depends on its cover. When it comes to radio or television advertising, first impressions are determined by the first few seconds of the broadcast. For a company website, the first impression depends on the homepage design. The title is the most important element in most advertisements and can determine whether readers will read the advertisement. Generally speaking, the number of people who read the title is 4 times more than the number of people who read the text. In other words, the value of the title you write accounts for 80% of the entire advertising budget. If your advertising title does not achieve the sales effect, then you can Say you have wasted 80% of your client's advertising budget.

When writing advertising titles, we must follow the following four principles. After writing the title, we must score it according to these four principles to see whether the title we wrote can attract relevant customers.

1. Sense of urgency

The sense of urgency is to give readers a reason to take action immediately. You can add the element of time when writing the title to create a sense of imminence. You can also create a sense of urgency through limited-time offers, such as discounts or freebies that expire by a certain date.

2. Uniqueness

Powerful advertising titles either describe new things or present things that readers have heard of in a new way. For example: why they have beautiful skin, which is completely different from the old-fashioned 10% off discount on such-and-such bath set.

3. Be clear and specific

It can make readers fascinated and read further in the copy, and even spend money to buy it.

4. Practical benefits

A good title will tell readers about their own interests and provide practical benefits. For example, Welcome to Affordable Travel Network tells readers that the benefit is "saving money" .