What are the characteristics and basic requirements of promotional slogans?

The characteristics are: 1. Concise and concise, concise and easy to remember, and full of communication power.

2. Easy to understand, clear, simple and easy to understand.

3. Be catchy and pay attention to the matching of pronunciation, intonation and phonology

4. Use rhetoric, such as antithesis, truth, metaphor, clever use of ancient poetry idioms, etc.

The basic requirements are: First, it must be vivid. It is best to use dual sentence patterns, or use other rhetorical techniques, or variations of daily idioms and sayings, and strive to attract readers.

Second, there must be a clear theme and highlight the role and significance of the publicity thing.

The sentence structure characteristics of promotional slogans are:

Close to the theme and have clear direction; the language is concise and the expression is clear; it is promotional and agitative

Use short sentences frequently Sentences (sentences with a simple structure) often use contrasting, dual or parallel sentences, and often use sentence without a subject.

The basic requirements for promotional slogans are:

1. The content of the slogan must be positive and healthy.

2. The language of the slogan should be clear, accurate, approachable, lively, and easy to understand.

3. Must meet the word count requirement of the title.

Requirements for publicity slogans Basic requirements for publicity slogans: To achieve the purpose of publicity and agitation, slogans and slogans use popular words to interpret important concepts and convey the latest information, the language is concise, the sentences are short, the number of words is small, and the expressions are expressive precise. The format of the slogan: neat sentence structure, clear rhetoric, flexible use of similes, metaphors, comparisons, parallels, parallelism, repetition and other rhetorical techniques. For example: the slogans of voluntary blood donation "True love flows, blood is connected", "A nation rises in dedication, and life stretches in blood"; such as the public toilet prompts "come in a hurry, go in a rush"; forest fire prevention prompts "a big tree" , can make tens of millions of matches; one match can destroy tens of thousands of big trees"; the slogan for protecting farmland is "Save a small amount of land for future generations to cultivate"; the water-saving reminder "Cherish me, just start from the beginning" Do it bit by bit