What problems should students pay attention to when writing slogans?

read classic books and be a civilized person; Elegant words inherit civilization; Scholarship permeates the campus, and wisdom lights up life.

How to write publicity slogans:

1. The number of words should be moderate.

Due to the limitations of specific occasions, means of expression and the level of information recipients, slogans cannot use longer sentences. Short sentences, fewer words and accurate expressions are the basic requirements of concise slogan language.

Slogans are usually written on paper, on walls or on cloth. In order to be eye-catching, the font is generally large. Due to people's sight, the number of words should not be too large. If there are too many words in a slogan, dozens or even hundreds of words, it will be too much trouble for the writer and difficult for the reader to read.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation. Therefore, anything contrary to this is futile. When writing slogans, to do this, we must pay attention to the audience of the slogans and use the language according to the purpose of expression.

3, the language should be popular.

since the slogan is very practical, we should consider the cultural level, ideological status, life experience and even identity and status of different readers, and the proposed slogan should take care of the general readers as much as possible, without considering the higher readers.

In this way, in the choice of words, we should be easy to understand, clear and accurate, cordial and touching, lively and lively, and at the same time try to avoid flowery words, especially polysemous words, because different understanding of polysemous words (including phrases) can lead to language ambiguity.

4. The sentence pattern should be neat.

The recipients of slogans are generally clear, so in sentence patterns, simple sentences with no subject are generally used, mostly in verb-object structure, and complex subject-predicate sentences are seldom used. The sentence structure of slogans is generally neat, even long sentences are mostly whole sentences with fewer words and simpler structure, such as contrast and duality sentences and simple parallelism sentences.

5. Rhetoric should be vivid.

Generally speaking, the audience of slogans is very clear in advance, so slogans should consider the popularity of the audience, that is, they should be accepted by most audiences as much as possible. Then, relatively uncommon rhetorical devices, such as synaesthesia, parody and metonymy, should not be used. At the same time, the content of the slogan must be true and should not be exaggerated, so rhetorical devices such as exaggeration, rhetorical questions and rhetorical questions should not be used in the slogan.