Zibo barbecue with what fast out of the circle?

As of April 10, Qingdao, Weihai, Jinan and Yantai were among the top 20 national accommodation bookings during the May 1st, and Zibo, where the barbecue started, was even more fierce, with the accommodation bookings increasing by 800% compared with 20 19.

Netizens joked that Zibo barbecue will become a new barbecue genre after Xinjiang barbecue and Northeast barbecue.

Such a huge volume of sound makes Zhejiang, which is eager for food, envious. The local propaganda department even issued an analysis, and the brand influence surpassed in a short time. Zibo barbecue is worth learning.

"These online revelations seem a bit unexpected, but there are also efforts from the local government and society." Dong Yanling, dean and professor of the Institute of Regional Economics of Shandong University of Finance and Economics, analyzed that Uncle Cheng not only has the industrial value and tourism value of barbecue itself, but also greatly promotes regional brands and city popularity.

On the other hand, this old industrial base with a century-old industrial history has been "neglected" for a long time. Due to the "heavy and biased" industry, it still faces the dilemma of backward economic ranking and negative population growth in the whole province. Can Zibo take this opportunity to strike while the iron is hot and break through the bottleneck? With its unique way of eating souls, Zibo BBQ quickly went out of the circle, making countless netizens lament that Zibo BBQ is the hottest barbecue in Shandong and even the whole country in 2023, and there is no one. Tailor-made barbecue map, new barbecue bus lines, opened barbecue special train, and the director of Cultural Tourism personally went into battle to promote it, just to let thousands of diners have a barbecue in Zibo this spring. ...

Barbecue is the protagonist in summer supper, and it is also an unforgettable taste on the tip of the tongue. It brings us not only the pleasure of eating meat and drinking, but also a wild and romantic life atmosphere. China's barbecues are all over the country, each with its own characteristics, but if we rank the barbecues in the rivers and lakes, Zibo's barbecues are bound to be on the list. Whenever night falls, the wind in Zibo has a "cumin smell". In the streets and alleys, the square tables are lined up, and people sit together in groups of three or five, forming a picture of human fireworks. If you want to know whether a barbecue is authentic, just look at the barbecue table and see if there are three kinds: cookies, onions and small stoves. These three kinds constitute the delicious barbecue world in Zibo.

Generally, when eating barbecue in the city, the skewers are cooked and served, that is, eating barbecue. Authentic Zibo barbecue, each table must have a small stove, the kebabs served on the table have been roasted to half-cooked, and the temperature is controlled by the diners themselves. Take two greasy kebabs, first wrap them in dipping sauce, then spread them on a small cake, hold the small cake in the palm of your hand and hold the kebabs tightly, then pull back the label, so that a few pieces of meat are completely wrapped in the small cake, and then put a section of green onion leaves or scallions on it to become a unique small cake. I feel the wheat smell of biscuits. Peanuts, sesame seeds and fresh barbecue are mixed together. Biscuits make the slightly salty meat delicious, dipping sauce provides enough flavor, and green onions well offset the greasy kebabs. The monarch and the minister help each other and complement each other.

Shandong people have been strung together for more than two thousand years!

Although Zibo BBQ is an "Internet celebrity", it is not "new". In Shandong, the history of barbecue can be traced back to more than 2,000 years ago.

The picture shows the chef grilling in the Han stone relief in Wulibao, Linyi. Left-handed kebabs, right-handed fans. Modern people can't say "cultural relics play with me."

The picture shows two people barbecuing in the Han Dynasty stone relief in Wulibao, Linyi. One person barbecued and the other held a fan. Wulibao, Linyi, a group of Han stone reliefs with the kitchen as the content, also intuitively recorded the diet life of the ancients.

More than 2000 years ago, people in the Han Dynasty cut mutton, beef, chicken and fish into large pieces, strung them on qiān, set up a "fán furnace" and lit mulberry charcoal. Holding the thread in one hand and fanning the wind in the other, waiting for the food to come out.

In the picture of the Han stone relief in Wulibao, Linyi, the chef is cutting meat. In addition to barbecue, there are people who specialize in cutting fish, meat and fire in the kitchen. Birds, pig legs, sheep heads, cow heads, rabbits, etc. Hanging on the food rack overhead.

"Kitchen Map" can be said to confirm the "Luchuan" culture in Shandong for more than two thousand years. But with the deepening of archaeological work, the origin of barbecue may be traced back to a longer time. Selected as one of the "Top Ten Archaeological Discoveries in China in 2022", Xu Yao Site in Linzi, Zhao Jia accidentally discovered "braised soil" dating back more than 10,000 years.

The picture shows the distribution of fire pits in Xu Yao site.

These clay-stewing fire pits have similar functions to today's stoves. This is the earliest and most direct archaeological evidence that human beings use fire to manage landscapes.

Zibo has used fire for more than 10,000 years. The origin of barbecue in Zibo may be much longer than we thought.

Don't rush to register a trademark blindly.

Previously, lightning journalists learned that in recent years, it is not uncommon for online celebrities to be registered as trademarks. The hit TV series "The Knockout" and the mascot of the Winter Olympics, Ice Shield, have been maliciously registered by unrelated people. In June 5438+this year 10, China National Intellectual Property Administration publicly solicited opinions from the whole society on the revised draft of the Trademark Law. Combating the malicious registration of trademarks and emphasizing the importance of social public interests have become the top priority of this revision.

In response to malicious cybersquatting and malicious infringement of trademarks, the draft stipulates: "If an applicant maliciously applies for trademark registration in violation of the provisions of Article 22 of this Law, the trademark law enforcement department will give him a warning or impose a fine of not more than 50,000 yuan; If the circumstances are serious, a fine of not less than 50,000 yuan but not more than 250,000 yuan may be imposed. If there is illegal income, it will be confiscated. "

The lightning reporter here advises everyone not to blindly follow the trend to register trademarks. At the same time, for malicious cybersquatting, we should also strengthen source management, increase cybersquatting costs, make cybersquatting unprofitable, and create a good atmosphere of respecting and protecting intellectual property rights in the whole society.