Joke Collection Website - Bulletin headlines - How did Panasonic succeed? Please analyze it from the perspective of planning.

How did Panasonic succeed? Please analyze it from the perspective of planning.

On the occasion of the 60th anniversary of Panasonic Corporation, Kōnosuke Matsushita published the book Practical Management Philosophy. Panasonic has more than 200,000 employees, 654.38+04,000 kinds of products, and factories in more than 654.38+030 countries and regions, and its business volume has increased by more than 4,000 times compared with that after the war. Kōnosuke Matsushita is known as "God of Management" and "National Hero". The success of the company benefits from its perfect corporate culture. This corporate culture is manifested in three aspects: first, strengthening the construction of the same fate of enterprises. Panasonic is the first company in Japan with its own songs and values. Every morning at 8 o'clock, all employees of the company recite the company's program, creed and seven spirits together and sing company songs together. Panasonic seems to have integrated all our employees,' said one executive. Second, on the premise of cultivating the overall corporate culture, we should focus on cultivating talents and emphasize the cultivation of ordinary people into adults. Kōnosuke Matsushita has a famous saying: Matsushita Electric Appliance Company is a place where talents are made, and electrical products are also made. He believes that the cause is man-made and the cultivation of talents is the top priority. In other words, it is impossible to have a successful career without cultivating talents. Out of this foresight, he built a large-scale training center in Osaka in 1964, covering an area of142,000 square meters and spending 4 billion yen (accounting for 0. 1% of the total sales) every year. The company has13 people coming here for training. Large-scale personnel training ensures that Panasonic's new products continue to flood into all parts of the world. Third, pay attention to the construction of corporate culture with strong operability and rich content, so that employees have a sense of freshness and it is easier for employees to consciously accept the corporate culture. At the end of each year, the company mobilizes employees from top to bottom to put forward next year's action slogan, and then the slogan Committee of the company's propaganda department collects, selects and reviews it, and finally submits it to the general manager for approval and release. The company has a general slogan, and each business department and branch factory has its own unique slogan. Once the slogan is put forward, the whole company acts under this slogan, and the slogan itself reflects the company's values. Panasonic believes that enterprise management is ultimately an activity for happiness. Therefore, we must have a deep understanding of human nature and work according to this understanding. This is the basic point of Panasonic's management philosophy. Panasonic put forward that the question to be answered by business philosophy is: Why do enterprises exist? What is the real mission of the enterprise? If an enterprise wants to develop healthily, it must first establish a correct business philosophy. This is because, first, for enterprises, although technical strength, sales strength, financial strength and talents are all important factors, the most fundamental thing is the correct business philosophy. Only on the basis of correct business philosophy can people, technology and capital really play their roles effectively. Second, in the ever-changing social situation, if an enterprise wants to take correct and appropriate countermeasures to various problems, its basic basis is still the business philosophy of the enterprise. Third, for many employees owned by an enterprise, the basis for them to work together in Qi Xin and give full play to their great enthusiasm is still the business philosophy. The correct management philosophy holds that the mission of an enterprise or industrialist is to overcome poverty, make the whole society get rid of poverty and become rich, and promote the life of all people to become rich. Figuratively speaking, the mission of an enterprise or producer is to provide the society with valuable living materials like tap water. No matter what precious things are produced in large quantities, they can be provided to people for free at almost low prices. Only in this way can poverty be gradually eliminated. Panasonic believes that the correct business philosophy is rooted in the correct outlook on life, society and world. Only from here can we produce a truly correct business philosophy. A correct outlook on life, society and world must conform to the laws of social development and nature. If it is violated, it cannot be said to be a correct outlook on life, society and world, and the resulting business philosophy cannot be correct. The specific business activities of enterprises are constantly changing, but the correct business philosophy based on human nature or natural laws is applicable in the past, present and future, and enterprises should consistently pursue this correct business philosophy at home and abroad. This business philosophy also includes looking at everything from the perspective of generation and development. The so-called generation and development, in short, is new and new. This is the natural law of the movement of all things in the universe. From this point of view, we can think that every product or industry also has a certain life. In principle, new development and new investment should be carried out continuously, and the corporate image and strategy should also adapt to the development of the times and change with each passing day.