The composition of advertising copy for print advertising copy

Advertising copy generally consists of a title, subtitle, main text, accompanying text, and slogan. Subtitles and accompanying text can be omitted. The title is a sentence that is highlighted in a special font or a special tone in the most prominent position in the advertising work. Generally placed at the top of the advertisement, it is the most important part of the entire advertisement. The title is generally related to the advertisement content. If you want to convey more information in the title than can be fully accommodated in one title, you can use subtitles. The main text follows the title, expands and explains the advertising information, and is the language or text content that deeply persuades the target of appeal. The main text is the main body of an advertising copy. The accompanying text is an ancillary part of an advertising copy. It generally provides information about the advertiser or dealer, retailer, and promotional activities, including brand name, contact number, address, etc. An advertising slogan, also called a slogan, is a concise and popular slogan put forward to emphasize the unique positioning and image of a brand or enterprise. It can be used repeatedly over a long period of time to guide a long-term concept and focus on consumer concepts and The long-term effect of brand image is not closely related to the specific content of the advertisement.