What are the meanings of colors such as red, green, blue and yellow?

Red is a warm, impulsive and powerful color, which can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used in various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often don't have to read the content carefully and understand the meaning of warning danger.

Big red is generally used for striking, such as a red flag and a little red in the middle of evergreen trees; Light red is generally gentle and tender, such as the layout of new houses and children's clothes. Crimson can generally be used as a foil, which has a deep and warm feeling.

Red is the best match with light yellow, while big red excludes green, orange and blue (especially dark blue) and is neutral with cream yellow and gray.

Orange orange

Orange is a bright and lively color and the warmest color in the warm color system. It reminds people of golden autumn and rich fruits. It is a rich, happy and happy color. When orange is slightly mixed with black or white, it will become a stable, subtle and bright warm color, but when mixed with more black, it will become a burnt color; Adding more white to orange will bring a sweet and greasy feeling.

Orange has a high reputation. Among the industrial safety colors, orange is a warning color, such as motorcycles, mountaineering clothes, backpacks, life jackets and so on. Orange can generally be used as a festive color or as a rich color, such as many decorations in the palace. Orange can be used as the decorative color of the restaurant. It is said that using oranges in restaurants can stimulate appetite.

Orange is paired with light green and light blue to form the loudest and happiest color. Orange and light yellow have a comfortable transition feeling. Generally, orange can't be matched with purple or dark blue, which will give people an unclean and obscure feeling. Because orange is very bright and dazzling, it sometimes produces negative and vulgar images, which is particularly easy to happen in the use of clothing. Therefore, when using orange, we should pay attention to the choice of matching colors and expressions to bring out the bright, lively and delicious characteristics of orange.

Yellow yellow

Yellow is brilliant, with the brilliance of the sun, symbolizing the light of wisdom that illuminates the darkness. Yellow has golden light, which symbolizes wealth and power. It is the color of pride. Among industrial colors, yellow is usually used to warn of danger or remind attention, such as yellow lights on traffic signs, large machinery for engineering, raincoats and rain boots for students, etc. Yellow can achieve infinite expansion of power against the background of black and purple, and faint pink can conquer the proud yellow prince like a girl. Yellow and green match, full of vitality and vitality; Yellow and blue match, it looks beautiful and fresh; Pale yellow and dark yellow are the most elegant combinations.

Pale yellow can match almost all colors, but if you want to stand out, you can't put it on other light colors, especially white, because it will make you see nothing. Deep yellow can't be matched with deep red and deep purple, and it can't be matched with black, because it will make people feel obscure and dustbin.

Green green

In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the needs of service industry and medical care industry. In order to avoid eye fatigue when working in factories, many working machines also use green, and in general medical institutions, green is often used for spatial color planning, that is, marking medical supplies.

Bright green is a very beautiful and elegant color. It is full of vitality and symbolizes life. Green is generous and can accommodate almost all colors. Green has a wide range of uses. Whether in childhood, youth, middle age or old age, the use of green will never lose its liveliness and generosity. Green is indispensable in all kinds of painting and decoration, and it can also be used as a leisure color.

Green is yellow-green, simple and young; Green permeates blue into blue-green, handsome and open-minded. Gray-green is still a quiet and peaceful color, just like a forest in the twilight or a field in the morning fog. The combination of dark green and light green can have a harmonious and peaceful feeling; Green and white collocation, looks very young; Light green with black, beautiful and generous. Green and light red match, symbolizing the arrival of spring. However, dark green is generally not matched with deep red and purplish red, which will have a messy and unclean feeling.

Blue blue

Blue is a broad color, and so is the vast scenery of the sky and the sea. Blue is the symbol of eternity and the coldest color. Pure blue shows a kind of beauty, gentleness, rationality, tranquility and cleanliness.

Because of its cool characteristics, blue has a rational and accurate image. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color and corporate color, such as computers, cars, photocopiers and photographic equipment. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals.

Blue has a wide range of uses. Blue can calm the mood. Sky blue can be used as decoration for hospitals and sanitary facilities, or as decoration for clothes and curtains in summer. Generally speaking, painting and various decorations are inseparable from blue.

Different blue and white collocation, showing bright, refreshing and clean; Blue and yellow match, with great contrast and brightness; Large pieces of blue generally do not match with green, they can only penetrate each other and become blue-green, lake blue or cyan, which is also an intoxicating color; Light green and black match, solemn, mature and cultured. Dark blue can't be matched with crimson, fuchsia, dark brown and black, because it has neither contrast nor brightness, only a feeling of being stolen and messy.

Purple purple

Because of its strong feminine characteristics, the use of purple in commercial design is also greatly restricted. In addition to the product or corporate image related to women, other designs are usually not used as the main color.

Purple is the shortest visible light wave. Purple is an imperceptible color. It is beautiful and mysterious, leaving a deep impression on people. It is both threatening and inspiring. Purple is a color that symbolizes piety. When light and understanding illuminate the pious color of ignorance, the beautiful and lovely aura will make people move!

Using purple to express loneliness and dedication, and using purple to express sacred love and spiritual realm, this is the performance value brought by purple.

Purple is in an uncertain state between cold and warm, and its low lightness constitutes the psychological negative feeling of this color. Unlike yellow, purple can't hold many colors, but it can hold many faded layers. As long as a small amount of white is added, dark pure purple will become a very beautiful and soft color. With the continuous addition of white, there are many levels of lavender, and each level of lavender is so soft and moving.

Brown brown

Brown is usually used to express the texture of original materials, such as hemp, wood, bamboo chips, cork and so on. , or convey the color and taste of some beverage raw materials, such as coffee, tea, wheat and so on. , or emphasize the classical and elegant corporate or commodity image.

White, white.

White has an advanced and high-tech image and usually needs to be used with other colors. Pure white will give others a cold and harsh feeling, so when using white, it will be mixed with some other colors, such as ivory white, beige white, milky white and apple white. In the use of daily necessities and clothing, white is the main color that is always popular and can be used with any color.

Black, black.

Black has a noble, steady and scientific image. Most of the colors used in TV, sports cars, cameras, stereos and instruments are black. In other aspects, the solemn image of black is also commonly used in the space design of some special occasions, and the design of daily necessities and clothing mostly uses black to create noble images. It is also a main color that is always popular and is suitable for many colors.

Gray gray

Gray has a soft and elegant image, which belongs to the middle character and is acceptable to both men and women. Therefore, gray is also the main color that will always be popular. In many high-tech products, especially those related to metal materials, almost all use gray to convey the image of advanced technology. When using gray, they mostly use different levels of changes or other colors, so that they will not be single and dull, but have a dull and rigid feeling.

Black and white are the last abstraction of color, representing the cathode and anode of the color world. Tai Chi patterns are black and white circles to show the eternal movement of the universe. Black means emptiness, like the destruction of the sun, like eternal silence, no future and no hope. The white silence has infinite possibilities. Black and white are extremely opposite colors, and they always show their strength through the existence of each other. They seem to be the masters of the whole color world.

Gray is probably the most passive color in the color system. It is a completely neutral color, relying on the adjacent colors to get life. Gray means the disappearance of all color contrast, which is the most stable rest point of vision. However, human eyes can't stare at gray for a long time and indefinitely, because endless rest means death.

Black, white and gray occupy a very important position in color matching. They are active in various color combinations, changing each other's lightness, brightness and tone to the maximum extent, and producing multi-level and multi-variety beautiful colors. Therefore, they are achromatic colors that cannot be ignored.