Want some slogans about "Don't Tread on the Lawn" (interesting)

I want some slogans (interesting ones) about "Don't Tread on the Lawn": The grass is smiling slightly, please don't disturb me. 2. Don’t step on me, I’m afraid of pain!

Exquisite advertising slogans may seem simple, but the process of gestation and refinement is actually very difficult.

First, I saw a real estate case many years ago. The location of the property is in the suburbs of Hong Kong, a little away from the city center, roughly equivalent to the Seventh Ring Road in Beijing. If you go to work, the transportation is not very convenient, and the living facilities are not perfect, but the house is really good, the environment is good, and the area is Large, low unit price, one toilet on the third ring road, and one villa on the seventh ring road. How to sell such a product that is half angel and half devil?

At the beginning, the developer wanted to sell to everyone, so he wrote some gorgeous copywriting, probably "International Model, Transcendent Home", "Never-Ending Forest Party", etc. This kind of routine. It sounds very refreshing and beautiful, but the final effect is that the advertisements cannot persuade consumers to spend money to buy.

Second, because it was the financial crisis in Hong Kong at that time and housing prices plummeted, people's willingness to buy a house was extremely low, and most people were holding currency and waiting. So developers are in a lot of pain and have to take a lot of sleeping pills every night to fall asleep. Please note that the plot of sleeping pills was made up by me.

Later, the developer hired a company doctor, an advertising agency, to come up with ideas. The company doctor discovered that when everyone communicates and spreads the message, the efficiency is too low. On the surface, it seems to be taking advantage. Every penny of advertising is invested in millions of people, but no one People have cries.

Three, so the first thing to do is to focus on the crowd.

The house is so big, who should it be sold to? Everyone should know that they are improvement users. Especially for families with children, their need to improve their homes is particularly strong. But, when you have children, why do you have to give up the convenience of city center life and move to the suburbs?

The company doctor finally found a breakthrough for this real estate project, called the growth of children. Children living in downtown areas basically spend their daily lives trapped in reinforced concrete pigeon cages, playing games and surfing the Internet. Their childhood is boring as hell. But it will be different if you move to the suburbs. Children can roll around on the grass, play, chase rabbits, pick fruits from trees, fish in the river... Parents dream of giving their children such a childhood.