Jianliduo pop Hand-painted Poster —— Characteristics and Advantages of Pop Hand-painted Advertisement

How to design popular posters about vitamin E

It is the abbreviation of English, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong color, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows its beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial logo pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost. Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content as required to meet the different needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in product stores, many of which operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, when using POP, many of them still advocate different copywriting and different discount information, and some stores even use yellow paper brushes to write posters, such as "major news" ... This obviously does not adapt to the trend of brand operation, and perhaps brand suppliers should consider more on this point.

Tools commonly used in popular hand-painted posters

To draw a beautiful popular poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing popular hand-painted posters, which can be bought in art stores or bookstores:

1. Colored pen: There are two kinds of pens, namely, angle pen and round pen.

2. Mack pen: A Mack pen has two kinds of pens, namely, corner head and round head, and three kinds of solutions, namely, alcohol, water and oil.

Third, powder and crayons.

Fourth, pastel pen.

5. Colored pencils and sketch pencils.

Six, watercolor, poster color, round or flat marker.

Seven, brush, ink, color Dan.

Eight, art knife, art knife, round knife, styling scissors, scissors.

Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province glue.

Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.

Xi。 Compass.

Twelve, needle pen.

Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.

14. Handbags and paper reels.

Combination factors of hand-painted POP posters

The combination factors of hand-painted POP posters can be roughly divided into the following aspects:

One. illustration

(1) Theme style

② Decorative style

③ Overall question type

Second, copy.

(1) Title

② Key tips

(3) Content

How to write hand-drawn POP characters well

First, practice spelling and "drawing bones".

Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.

Third, from top to bottom, from left to right, practice turning pens and joints.

Fourth, creative font practice.

5. Grid space allocation.

Sixth, font decoration.

Seven, book reading.

Eight, the first font → big poster → plane poster → three-dimensional poster → three-dimensional object

Seven, the use of computers and art..

In addition to hand-painted POP posters, computer draft posters synthesized by computer drawing and output by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing popular fonts. By using computer software, such as CroalDraw, Pagemaker and Quack, we can get many different computer words.

Marketing of hand-painted popular posters

Just because you wrote a popular poster doesn't mean it is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of the poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effectiveness of the poster will be wasted. Hand-painted popular posters should not only be beautifully written, but also be carefully photographed, because the production time takes a lot of energy.

I can only teach you, not give it to you. Will support you! Come on!

Characteristics and advantages of pop hand-painted advertisements;

I. Notice of new products

Almost most popular advertisements belong to new product advertisements. When a new product is sold, it can attract consumers' attention and stimulate their desire to buy by cooperating with other mass media and using pop advertisements in the sales place.

Second, stimulate the purchasing consciousness.

Although various manufacturers have widely publicized their own enterprises or products by various mass media, sometimes when consumers walk into stores, they have forgotten the advertising contents of other mass media. At this moment, the use of pop advertising on-site display can arouse consumers' potential awareness, recall the goods again and promote the purchase action.

Third, change the sales staff.

Pop advertising has the reputation of "silent salesman" and "most loyal salesman".

The environment where pop advertisements are often used is a supermarket, which is an optional way to buy. In the supermarket, when consumers are faced with many commodities and have no way to start, excellent pop advertisements placed around the commodities can provide consumers with product information faithfully and continuously, thus attracting consumers and promoting their purchasing determination.

Fourth, create a sales atmosphere.

Using the strong colors, beautiful patterns, prominent shapes, humorous actions and accurate and vivid advertising language of popular advertisements can create a strong sales atmosphere, attract consumers' attention and promote their impulse to buy.

In summer, cosmetics companies make POPs with photos of bodybuilding girls lying on the beach tanned by the sun, and hang them in shops and cosmetics stores, so that consumers have a strong sense of season and realize that they also need to go to the beach to relax for a day, but it is even more necessary to remember to bring a cosmetics company's skin care products to protect their skin.

Verb (abbreviation of verb) promotes corporate image.

Some domestic enterprises not only pay attention to improving the popularity of products, but also pay great attention to the publicity of corporate image. Pop advertising, like other advertisements, can establish and enhance the corporate image in the sales environment, and then maintain a good relationship with consumers.

Extended data

Brief introduction of advertisement

Pop music originated in the United States, and then became popular in Japan and Taiwan Province Province of China. Because after the First World War, the global economy was generally depressed and the market was depressed, advertising expenses became a huge burden for manufacturers and buyers and sellers. In addition, American supermarkets have sprung up like mushrooms after rain, and under the consideration of rapid economic changes, excitement and manpower, popular advertisements have gradually occupied other media.

Popular books and popular courses also came into being.

Popular advertising is the best shortcut to promote sales in shopping malls. All advertisements and promotional materials used in shopping centers to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Although pop music does not have the power of large-scale bombing like TV and newspapers, it is a media that can respond quickly to environmental changes. Because of its fast speed and rapid change, it has become one of the most effective means in commercial competition.

Reference source:

-Hand-painted pop music

How to make a popular poster. title

1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.

2. Subtitle: If the main title cannot fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But the main title

If you can't attract the audience, then the audience will not be interested in reading subtitles. This popular design is a failure. Specifically, the audience's eyes can be transformed from the main title-subtitle-the explanatory text of the specific content, just like this.

Pope is a success.

Second, the decoration

Decorative frames and pattern shadows are common methods. Among them, the modification of characters is very important, but it should be noted that large characters will be monotonous without modification, and too many small characters will hinder reading. Popular advertisements are not blogs.

Broad and profound, but easy to learn but difficult to master, not a few words can tell all the mysteries. Let's put pen to paper here for the time being, hoping to have a chance to discuss it in detail later.

Third, the explanatory text

Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted popular posters. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Illustration of verb (abbreviation of verb)

The popularity of text expression alone is monotonous, and illustrations are a good way to adjust, but we should try to avoid being too fine and rough.

Six, other matters needing attention

1, no more than three colors, with red, blue and black as the main colors.

2. When writing, write down the name of the whole product and indicate the specifications.

3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be realized.

5, to indicate the original price and current price, to reflect the extent of price reduction.