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Taobao overall store agency operation. What should you pay attention to in agency operation?

We all know that the current Internet is the trend of the times. Everyone is enjoying the convenience that the Internet brings to us. Our Taobao shopping platform is also one of them. We only need to browse what we like online. You can place an order and pay for the goods and wait for them to be delivered to your door. This sales method is very popular among sellers, but the natural competition is also very large. If you don’t run a store well, there will be no traffic at all. So for small businesses that don’t know how to operate it, What should white merchants do? Today we will tell you about agent operation, which is a service. Taobao's overall store operation

means that Taobao store owners (market stores and mall stores) hand over the store's sales and customer service, decoration, optimization, through-train, marketing planning and other work links to Taobao Company for management. After the professionals from the operating company conduct a qualification review of the store, without violating Taobao rules, they will adopt promotion and marketing methods suitable for the store and products to effectively improve store traffic, conversion rate, platform comprehensive competitiveness, etc. The service content generally includes 1. Online sales platform construction, market research/operation planning: determine the online sales brand positioning based on the brand and online consumer conditions, and formulate a three-phase plan. Project team formation: Wangying establishes a complete project team for each customer and assists the company in cultivating its own team. Settlement platform: Provide one-stop service for settling in high-traffic e-commerce platforms such as Taobao. Store design and decoration: Determine the design style according to brand positioning, and provide professional web design. Product placement on shelves: Upload product information to the online sales platform according to a certain template. Online store management standards: Establish online store regulations and standardize operation and management

2. Brand marketing and promotion. Soft article implantation: blogs, forums, and SNS soft advertisement implantation. Brand theme activity planning: launch regular theme activities and regularly participate in Taobao's fixed marketing activities. Marketing tool application: Taobao 123show, Taobao guest, video and other promotional tools. Circle marketing: The establishment of store SNS communities, such as independent sites for stores and consumers to interact (Taojianghu), product gang construction and maintenance, etc. SEM, SEO optimization: improve store click-through rate and conversion rate; store regular off-site promotion, etc. Advertising: Advertising plans to maximize resource benefits and effect tracking feedback to assist companies in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism. Channel control: Maintain online brand image, rectify online infringement and piracy

3. Product photography and art services Shooting positioning: A professional visual marketing team provides suggestions and confirms style needs with customers. Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, and creative conception. Formal shooting: Professional models, indoor and outdoor shooting, tile shooting and other forms are available. There are two high-end studios in Hangzhou and Beijing. Post-image processing: color, proportion, structure adjustment; page finishing, adding design elements

4. Mall online store operation services Data analysis: statistical analysis of industry, brand, and store online sales data. Sales support: sales team formation, accurate sales and improvement feedback based on data support. Software support: The online store data is connected with the company's order and inventory system to achieve synchronized management. Distribution platform construction: Distributor recruitment and contact, and distribution channel expansion. Logistics support: Provide logistics interfaces and provide training for customer logistics departments. Store management software: Use store management software for daily store operations and monitoring

5. In-depth e-commerce strategy report Corporate e-commerce overall plan: Tailor-made a complete set of e-commerce from platform construction to brand promotion for customers Solution, choose the best channel integration. Construction of an independent B2C platform: An independent B2C platform based on Taobao's underlying data but with an independent domain name, with transaction and payment functions. Internet promotion strategy consultation: overall brand promotion plan formulation and investment budget consultation. Internet standard guidance: There are many rules that need to be learned on the Internet platform to ensure the normal operation of the store. Wangying will provide senior platform operation standard coaching services. Customer company’s team training: Help customers develop internal teams to enhance the company’s own e-commerce capabilities. How to write a Taobao store promotion soft article

1. A concise way of writing a Taobao store introduction: just write one sentence or a paragraph, plus Taobao platform’s default business card-style basic information and contact information. Simple and clear.

For example: 1. Welcome to our store. Our store is newly opened. We operate with integrity. We only earn reputation but not money. Thank you. 2. The products in our store are all genuine, and if you find something fake, you will be fined ten times, and our reputation is guaranteed. Customers are welcome to come and buy with confidence, we will serve you wholeheartedly! 3. Our store specializes in marketing any products, and our credibility is guaranteed. The service tenet of our store is to serve with heart and treat people with sincerity!

2. Information-based mathematical method of Taobao store introduction: the store’s latest promotions are published in the Taobao store introduction. This type can not only attract For new buyers who like discounts, if it is a time period discount, it will encourage the buyer to make up his mind and buy as soon as possible.

3. A unique way of writing a Taobao store introduction: You can write out the advantages of your products, services, or store features. Even if you really can’t find them, you can create your own slogan. For example, you can write a humorous limerick or something like that!

4. Detailed Taobao store introduction writing method: You can’t know what every buyer wants to know when they come to your Taobao store introduction page. , you can consider writing everything in. In addition, the shopping process, contact information, logistics methods, after-sales service, warm reminders, etc. are all written down. But be sure to take the time to format it well. If there is a lot of content, the font should not be too large. Normal is enough. Then the title of a section of content should be bolded or colored, for example, after-sales service should be bolded, and then the content of after-sales service should use normal fonts, so that each section of content should be paired with a Bold titles: When buyers enter the Taobao store introduction, the first thing they see are a few bold titles. If you can quickly find what you want to know, you will have the patience to read on. Just like this article, without some bold fonts, readers will not be able to find the main points of each paragraph without reading from the beginning.

5. Refer to other people’s writing formats: take a look at how some crown stores or diamond sellers write, or if you have time, go shopping on the street to collect store introductions from some physical stores, and then combine them with your own situation , write a Taobao store introduction that suits you. Although a good Taobao store introduction does not play a very big role, it can still add points to your store, so it is worthwhile to spend some time and carefully write a good Taobao store introduction. Examples of shop introductions for different categories

Clothing Category:

Thank you for entering my shop! I have a goal of buying anything or consuming only professional ones, because only professional ones Only the best merchants can make their own characteristics and provide you with professional services, so I also want to give this advice to every customer. Choose a professional and choose high-quality and considerate services. "JACKY" has been engaged in clothing foreign trade sales for many years and has industry knowledge. Rich, keeping up with the latest fashion, the clothes sold are purchased directly from familiar clothing companies, and the carefully selected styles are definitely not available in other stores, so you are right to find "JACKY"!!! I hope we can become close friends

The products in our store are purchased directly from the manufacturers, with unique styles and complete sizes. There will be one that suits you. Welcome to patronize!

Having the opportunity to trade is fate, and happy cooperation is the most important thing. If you Please tell everyone if you are satisfied with your purchase. If you are not satisfied, please tell me. I think everything can be solved through communication and negotiation, because I believe that everyone has a kind and tolerant heart like me. Compare your feelings to each other, *** Create harmony.

Cosmetics category:

Xueyanmei cosmetics store? Mainly engaged in cosmetics wholesale business in Taiwan and Hong Kong? Welcome to call to order Liangbangsu, Yiqi, Liangli, Bird's Nest Su, Liangjiali, Sakura, Meizhiyun, Liyiting, Ouyuan, Yanji, Yangge, Qiaomei and other white and rosy cosmetics? A certain percentage of discounts will be implemented for orders with large orders? Please see the specific discount methods below Just contact us after placing your order. All our products are original and authentic. They all have a shelf life of more than two years. Our quality and credit are 100% guaranteed.

Shoes:

Maizhong’s fashion hunters have been traveling in Milan, Paris and Tokyo for a long time, shuttling between various fashion conferences, fashion venues, luxury stores and various Various fashion websites keenly capture new fashion changes in Europe. Usually 3 days after the latest designs of some top brands are released, the extremely fast supply chain of wheat shoes will be quickly launched, and it will take 30 days to produce these fashions. Shoes, this way of designing and developing products ensures that Mai Shoes customers keep up with fashion trends and keep pace with the latest European fashions.

The extremely fast supply chain unique to Mai Shoes has greatly improved the lead time of shoe production. The lead time refers to the time from design to placing the finished shoes on the shelf for sale. The world's big brands generally take 180 days. Time, and Mai Shoes has shortened this time to only 30 days. This is a decisive 30 days, so that Mai Shoes does not need to design fashion in advance, but can always be at the forefront of fashion.