About logo design

Logo is the core visual identity of a brand, so it is very important to design a simple, beautiful and recognizable Logo for brand image. The following are some design skills summarized by Zhonghui Design, which will help you create an excellent Logo.

1. Simple

Simplicity is a very important principle in logo design, which makes it easier for people to understand and remember your brand. Logo that are too cumbersome or complicated are usually difficult to identify and remember. Therefore, when designing the Logo, it should be as simple as possible, and only the most important elements should be kept.

2. Color choice

Color can convey the information of brand and its values in the logo, so the correct choice of color scheme is a key factor. Color should not only match the brand, but also take into account consumers' feelings and significance of color, so as to ensure the personalization of the logo and achieve the expected effect of the brand.

3. Font selection

Font is a way to present a brand name or slogan, and using a specific font will leave a deep impression on people. Therefore, in the process of logo design, we should consider using a specific style of fonts to highlight the brand image or its core advantages. When choosing a font, we should pay attention to its readability and simplicity.

4. Structural selection

The structure of Logo should be balanced, and the proportion between graphics, fonts and colors should be paid attention to when designing, and the alignment should be reasonable. In addition, make sure that the graphics and fonts are combined into a complete whole, so that consumers can have an impression on the brand.

Creative

Different from other brands, it has a unique style to attract consumers' attention, so it will be better to give full play to creativity in design. Starting from the core value represented by the brand, we seek innovative design methods and try to embody the unique culture and philosophy of the brand to distinguish it from other competitors.

In short, logo design should be as simple, recognizable, visually balanced, selective and creative as possible, and at the same time, consumers' preferences and behavior patterns should be considered. A successful Logo will increase the credibility and loyalty of the brand and win more market share for the brand.

Zhonghui Design Original Logo Design Works

The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.