Joke Collection Website - Bulletin headlines - How to open a good clothing store and choose a good location is the key!
How to open a good clothing store and choose a good location is the key!
The first step is to determine the direction of people flow and how many people flow.
First of all, you must know where people are going, not just there. You can spend more time to count the traffic of people in the places you are interested in at noon and night in the morning, and then count the traffic of people entering nearby shops to see what the proportion of students, workers and housewives is among these passing people. You should make statistics once on weekdays and once on weekends, so as to determine the specific population distribution. After such statistics, you can roughly know the proportion of your effective customers and potential customers in the total traffic.
In addition to counting people's whereabouts, you should also consider how long it will take people to reach your store and whether there is enough time to have a look at your store.
The second step is to examine the surrounding environment.
With the pre-selected store location, the second step is to inspect the surrounding environment. At this time, we should observe it from two angles. One is the merchant's point of view: what is the sign that lots can create performance? What is the consumption rate of the fixed population in this lot? Secondly, from the customer's point of view: will you go shopping here? What kind of people shop here? There are unpopular corners in prime locations and popular strongholds in secondary business districts. Finding a house is the most taboo. Just seeing others succeed, I want to copy a store next door.
Besides, can you stop customers before others stop their way? Always pay attention to the opponent's position and find a place to play. You must stay ahead, otherwise, your business may be affected if you fall behind similar stores.
Competition is the eternal theme of shopping malls, and its law is survival of the fittest.
The third step is to learn to look at the storefront.
Please look at the shop on the first date, be concerned and doubt. Look at it from a distance first, and then look closer. Imagine the feeling your store brings to everyone in this field. Once the store name is put on the signboard, will it attract people at a glance? Can people who drive by see it? Can pedestrians notice from the sidewalk? A good storefront is like a living advertisement, which not only makes it easy for people to find you, but also shows themselves to potential customers passing by on the road.
The fourth step is to choose a good neighbor.
Customers will think that the quality of goods in adjacent stores is quite similar, so it is very important to be in the same place and have similar or related brands. For example, if we open a Golden Apple brand store next to large wedding photography, shopping malls or supermarkets, customers who patronize these places will also be attracted by our store.
In addition, it would be better to be neighbors with shops like dry cleaners, because these shops have the opportunity to "patronize twice". People send their clothes to the dry cleaners and will definitely come back for them every few days. Post offices, large supermarkets or banks are also very useful boomerangs. If we can publicize it in these places, it will definitely help our business.
The above is the concrete method of how to skillfully use "parasitism" to achieve the effect in clothing store location brought by Bian Xiao, hoping to help everyone in clothing store location.
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