Fonts in posters-How to write poster fonts

What fonts are generally used to make posters?

1. Imitation Song Dynasty: It is to change Song Dynasty characters and adjust the contrast of horizontal and vertical strokes to be almost the same. The fonts are neat and beautiful, and are most practical for printing books.

2. Line body: formerly known as "black body" or "square head". The font is bold, thick, and eye-catching. The strokes of the characters are thick and thin, and the horizontal and vertical strokes are equal. Often used as title words, smaller lines can also be used to arrange the main text.

3. Regular script: It is a font that is "handwritten" neatly with a brush. Its font strokes are soft and pleasing to the eye, and it is often used for arranging titles, textbooks, invitations, etc.

4. Xiuli style: It is formed by modifying the strokes of

Song style fonts

. The font is solemn and correct, and it is one of the most popular fonts.

5: Decorative fonts: These are some artistic fonts with more patterns on the strokes. It is only suitable for arranging titles or some short sentences. If it is used for arranging the main text, it will affect the smoothness and speed of reading.

Reference source:

-How to write artistic font poster font

POP poster art font is a practical font that has been artistically processed. The font is eye-catching, beautiful and Easy to identify, it is an indispensable tool for publicity and education, such as banners, blackboards, posters, venue layouts, exhibitions, product packaging and decoration, various advertisements, newspapers, magazines and book bindings, etc. font.

How to write fonts

1. Typing: Determine the font size and shape according to the needs of the application scenario.

2. Layout: You must understand the

organizational structure

and basic stroke characteristics of the font.

3. Top skeleton: Use a single line to draw the glyph. The pen should be light and the handwriting should be light.

4. Outline the glyphs: the strokes should be uniform, and the strokes should be drawn according to the position of the skeleton.

5. Color filling: Choose the color according to your needs. When filling color, generally draw the outline first and then fill in the middle.

General font changes generally include the following:

1. Stroke changes: change the thickness of the strokes to obtain changes; or change the shape of the strokes to obtain changes, the shape changes of the strokes are roughly There are several types such as pointed, round, square and curved.

2. Automorphic change: This is to change the shape of the font, which can be written as long, flat, round, trapezoid, rhombus, etc.

3. Structural changes: Consciously exaggerate, reduce and shift certain strokes to obtain novel effects.

4. Image: Decorate the corresponding fonts based on the actual image of certain objects.

5. Three-dimensional: Use perspective to draw a three-dimensional sense of space. How to choose fonts for posters?

Introduction

If pictures are the bones of posters, then fonts are the blood of posters. It is very important to choose the font for a poster.

For many graphic designers who are just getting started, choosing which font to use is a headache. Today, the seniors specially selected articles about choosing fonts for everyone.

What font to choose?

1. Thick and thin

Thick strokes are thick, strong, and powerful; fine strokes are thin, light, and delicate. This is a The most direct and superficial perception.

Thick stroke fonts will visually form a high-density text block. Because the strokes are thickened, the negative space of the font will be reduced, the visual area will be increased, creating a sense of oppression, and then the text will form a visual The center of gravity produces an emphasis.

So bold fonts are often used in titles and slogans to occupy a prominent position and create emphasis.

The visual area of ??thin-stroke fonts is lighter and lighter. After reducing the visual area, the negative space of the strokes increases, and the structure appears sparse and scattered. The smaller visual weight will not make readers feel oppressive.

2. Curvature and straightness

The curvature and straightness of font strokes give the font strength or flexibility.

Straight lines represent strength, determination, courage, magnanimity, straightforwardness, and boldness, but they may also mean rigidity and paranoia.

The straight lines give the font a masculine temperament, while the curves represent the feminine side, tolerance and gentleness.

Straight

The examples in the following pictures illustrate that thick strokes and sharp lines give the font an unquestionable determination. If the curves are removed, there will be no A little room for maneuver.

Curved

Most fonts are not composed of simple straight lines or simple curves. They are straight horizontally and vertically, and curved when curved. Only when there are curves and straights can they appear strong and soft. , has strength and flexibility.

For example, the starting point and turning point of the regular script of the Northern Wei Dynasty are like cutting gold and breaking jade, clean and neat, and the whole font appears upright, strong and heroic, with graceful curves at the strokes and strokes, which is one more point. It's rounded, just a little more elegant and agile.

3. Looseness and rigor

The writing in daily life seems relaxed and lively, with a kind of casual and uninhibited beauty. However, when written in temples, cast in bells and tripods, or printed into books and passed on to later generations, there is a kind of rigorous and dignified beauty. The essential difference is the looseness and rigor of the structure.

Children are innocent and lively. There are not many rules in children’s world, and children’s fonts also appear childish and lively. Therefore, loosely structured handwriting is often used in children's themes or in relaxed and humorous reading environments.

4. Simple and Traditional

The simple and traditional mentioned here are not simplified and traditional, but the complexity of the details of the strokes. To take the simplest example, serif fonts are relatively more detailed than sans-serif fonts, and Song fonts are also more complicated than bold fonts.

The complexity and simplicity of fonts also represent the trend between classics and modernity to a certain extent.

Simplified

Traditional

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