What are the advantages of SMS marketing?

1, with a certain degree of compulsory reading: compulsory reading is one of the advantages of mass texting itself. If the enterprise does not see or check it in time after sending a short message, users will still know that there is news that has not been checked when they are idle. Users can remember this and benefit from its functions. If the user fails to click on the short message in time, a red dot will always be displayed on the user's mobile phone to remind the user that there are short messages that have not been read. The red dot will only disappear after the user clicks to view the short message, which is the compulsory reading of group short messages.

2. Accurate delivery to users: Although SMS is mandatory to read, it is still necessary for enterprises to do this step when sending SMS in groups, which is to screen users. Enterprises can divide users into different types according to their portraits, and the finer the classification, the better, so that enterprises can achieve better results in promotion. After classifying the user groups, in the second step, enterprises need to customize different copywriting for different users, write according to users' preferences, and then send short messages to the planned user groups, so as to achieve accurate promotion.

3. Customize the sending time: Another advantage of the mass short message platform is that enterprises can customize the push time of mass short messages when sending them, which cannot be satisfied by many promotion tools. Enterprises must pay attention to the push time when sending mass short messages, and try to send them during users' breaks, so that users can receive short messages faster and have more time to learn more about the activities and participate in them. Custom time setting will also bring better results to enterprises in promoting products.

4. Low promotion cost: Many enterprises attach importance to mass texting because of its low promotion cost. Compared with other promotion tools, the promotion cost of mass SMS is very affordable, which greatly facilitates the promotion of small and medium-sized enterprises. At the same time, the public short message platform also has the function of low-cost promotion and obtaining high-quality users, which is why the public short message platform is loved by many users.