Who can help write some warm tips for supermarkets? (for broadcasting)

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In our supermarket, broadcasting can be said to be a very important commodity promotion tool, and it is the first impression of customers when they enter our shopping mall. Unfortunately, many managers don't realize or let it play a huge role. If we can make good use of broadcasting to promote our products in our daily business, I think it will be at least twice as high as that without broadcasting. In the shopping mall, customers can not only hear beautiful background music, all kinds of tips on safe shopping, but also often hear all kinds of attractive commodity promotion information. I think customers must be very comfortable at the moment. This is a wonderful shopping trip. On the contrary, if our broadcast is disorganized and there are too many promotional messages to be heard, this is a painful shopping and customers may rush out of the mall. This is of course an exaggeration, but haven't we had such an experience?

I think the first thing to attract the attention of the audience is the quality of the announcer. I heard the announcer's broadcast in Shenzhen Wal-Mart Shekou Branch before. It's perfect! I thought it was pre-recorded. The voice is sweet, the pronunciation is clear, the pronunciation is accurate, the tone is relaxed and natural, and the publicity content is just like the advertisement I heard on the radio. After listening to it, you will not only be interested in this product, but even want to see if this person is as sweet as her voice. Later, I heard that this announcer was specially invited by the general manager from a competitor. On the contrary, if the announcer's broadcast content is sticky, rough and blunt, and his speech is full of serious dialects, I think customers will definitely frown at this time, and their confidence in the supermarket will be reduced. I think the overall image of the supermarket will also be deducted in his mind.

Secondly, the content of the product is also very important when it is broadcast. Don't just broadcast some dry goods price information, "from XX yuan to XX yuan". Rich in content and diversified. For example, in the wet and cold season in the south, we can broadcast to our customers: "Dear friends, this time of year is rainy season, and our clothes and floors are always wet. After a long time, it will even grow hair and breed bacteria, which is extremely harmful to our physical and mental health. In order to help you solve this problem, there are various brands of dehumidifiers in the XX aisle of Building X of our shopping mall, and the price is also very suitable. Please go and buy it. " In this way, customers can have a sense of intimacy, a very humane care, not just the relationship between the sale of goods. We should try our best to get more information about the promotion of high-margin goods. Of course, some direct price reduction information should also be interrupted occasionally, especially for goods with large declines, including profit-making and clearance. We should remind customers to buy in time, otherwise they will be out of stock. The management should carefully review the manuscripts submitted by various departments to broadcasters in advance to ensure that the handwriting is neat, smooth and colloquial (the less written language, the better), so that broadcasters can broadcast in one breath. Is it necessary for her to stammer the manuscript word for word? When broadcasting, the comprehensive quality of the announcer should also be high, such as logical ability and text organization ability. I often hear such a broadcast in the supermarket: which customer has lost his child, please go to XX to claim it. The child is "lost" like a thing, not "lost", which makes people laugh and cry.

In addition, in the daily supermarket operation, we should pay attention to the customer groups in various time periods in order to carry out targeted broadcasting. For example, in the morning, our customers are basically some old ladies or some housewives who take part in morning exercises. At this time, it is necessary to publicize more food, including some pet food, such as fruits and vegetables, eggs, fried rice, bread, milk and so on. During lunch and afternoon meals, we should broadcast more cooked food, fast food, bread, convenience food, drinks, etc. In the afternoon, the customers in the supermarket are all people who are leisure, idle or out of town, so we should broadcast more drinks, books, DVDs, home appliances, toys, local products and so on. At night, from 7: 00 to 9: 00, it should be said that the supermarket is the busiest time of the day. At this time, people of all ages will go out and buy some breakfast for tomorrow, convenience food and non-food for home use, such as hardware, home, toys, sporting goods, household appliances, daily necessities and cleaning supplies. At this time, it is necessary to multicast this content to satisfy customers.

In addition, we can also provide song ordering service on special festivals, such as Mother's Day, Father's Day, Valentine's Day, June 1st, etc. For customers to order food for their loved ones; In some special or traditional festivals, we can also tell the origin of these festivals, what folk customs they have, what activities they celebrate, what items they need to buy, and what special significance they have, such as how Valentine's Day came, how many roses and chocolates they need to buy, and what the number of roses represents. Especially when there are many ethnic minorities or local festivals, such as the Shake Your Head and Tail Festival in Xiamen, the Litchi Festival in Guangdong and the Water-splashing Festival of ethnic minorities, the publicity of these festivals can not only arouse the memories and feelings of old customers, but also make young people know more about our national traditions. Thirdly, it can make some foreign tourists feel fresh. In some special places, such as tourist attractions and old revolutionary areas. Local places of interest and local products can be broadcast on Saturday and Sunday, such as Qingdao and Weifang in Shandong Province, which can not only make customers feel cordial, but also win the favor of government departments; In addition, in some places where there are many special groups, we will broadcast them specially. For example, in some cities, many troops and soldiers often come to shop, so we can often mention the role of soldiers in national life, promotional goods suitable for soldiers and so on. It will definitely bring us closer to the soldiers, and we must not ignore their purchasing power (the military allowance has risen sharply). In addition to normal times, we can also contact the army to do some group purchases at certain times, such as recruits.