Brother Pingtou: My Taobao E-commerce Entrepreneurship Story

I am brother Pingtou, born in 1988, Sagittarius. Before doing Taobao, I was a person with no sense of existence.

I'm ugly, but I haven't shaved my head either!

The first time I heard that opening Taobao to make money was a class reunion in 20 10. Everyone asked each other how it was going. I didn't expect a girl with average academic performance to open a Taobao shop with a monthly income of 8,000-1.5 million. She sells popular men's wear. At that time, we all envied her being able to buy a car by herself. But at that time, I was envious. I didn't expect that I was not born to do business, and I didn't want to start a business, let alone do Taobao.

20 1 1 August, I didn't stay in the company for two years, and I lost my job. After two months of fruitless job search, I had a whim and entered the e-commerce industry with the mentality of giving it a try and became a Taobao seller.

I chose the jewelry category and spent more than 300 yuan on some goods. Because that's what I can bear. I finally managed to make Taobao shop open normally, and I was a little excited. But one day, two days and three days have passed, and my store has no business at all. The daily traffic is only a few UVs.

Finally, on the seventh day, someone photographed one of my treasures. Excluding commodity cost and courier fee, the profit is 6.9 yuan. My mood suddenly improved, thinking that if I can sell 50 pieces 100 pieces every day, I will make a lot of money soon.

But then I fell into a state of no business. I think it's only a few hundred dollars anyway, and a dead horse is a living horse doctor. I adjusted the price to the capital price and conducted many one-yuan auctions. Under my vigorous promotion, I slowly sold some treasures. However, I am running at a loss. In addition, jewelry has a high demand for photos, and many of my photos are not good-looking and can't stimulate my desire to buy. After working for five months, I found it too difficult to operate. If this continues, I won't be able to eat, so I have to start looking for a job again. Many decorations were given to relatives and friends.

However, the first time I opened a Taobao shop laid the foundation for my second venture.

One day I chatted with a high school classmate I haven't seen for a long time on QQ. She works in a clothing factory. We talked about each other's recent situation and my failure to open a Taobao shop. I think it would be nice if I could sell the clothes in her factory. I put forward my idea, but I didn't expect her to have the same intention. She wanted to earn some extra money. So, I used my own online shop and Taobao experience, and she started our cooperation by using the available goods at hand.

Unexpectedly, customers came just two days after our store opened, and more and more customers came every day. A month has passed, and due to too many orders received, the way students help me customize the delivery can't meet the market demand. So, I began to place my own orders with the factory. My family saw that business was good and lent me some money as working capital.

In just three months, I sold more than 2,000 pieces and earned 6,543,800 yuan. You know, the 6.5438+10,000 yuan that I have never seen since I was a child is really like a dream. Before that, my life was a little tight. My girlfriend wants to buy a Huawei mobile phone, but she has no money for half a year. Earned 65438+ million, bought her an Apple 5s mobile phone with more than 5000 yuan, and got fingerprint recognition in the business hall, which made her very happy. That is the first generation of fingerprint identification mobile phones.

The second venture went smoothly and made some money. I think it should be related to the real order data and accumulated experience I made for the first time. This also has a lot to do with students (later she came out to open a Taobao shop). Many people feel that there is no chance to start a business. In fact, no resources are more important. In the process of starting a business, you don't have to rely on yourself for everything, but you still need help from others. If you haven't met this key person, you are sure to encounter difficulties. Just as I don't know this classmate who works as a woman in a clothing factory, my road to Taobao may not improve. Therefore, we need to develop our own resources consciously. Reminder: keep a normal mind in this process, because you don't know which one is the noble in your resources. You don't know when he will appear, but the opportunity will be left to those who are prepared.

More importantly, we have caught up with the good season. Women's wear is a category greatly influenced by seasons, because with the change of weather, people will have the demand to buy clothes. When we started to do it, summer was just around the corner. Later, as autumn approached, I remembered that the autumn money would not be available until June 10, but I didn't have time to rank it at this time. In summer, products are out of date, so business is deserted at this time. Because women's wear is affected by the season, the key is to make money in advance, so it is necessary to try to sell the explosions one month in advance. In this way, when the peak season comes, the sales process in the previous month can make your products get a very good ranking with higher sales data in the peak season.

Because I made some money on Taobao, two friends wanted to open a barbecue shop to find me, and the three of us hit it off and opened a shop called "Urban Tribe". As a result, business is extremely bleak. At first, I persisted for a while, thinking that business would get better if I persisted for a while. Unexpectedly, the two of them gave up voluntarily, and finally the barbecue shop could not be transferred, and the rent of several thousand yuan per month continued to burn money.

At that time, my biggest lesson was never to start a business with an unprofessional person. Actually, I'm very unprofessional myself. It's funny to think about it now. Some people say that our barbecue restaurant is not like a barbecue restaurant, because it is not even written in the name. It was my idea. The point is that the location is too bad. I always want to make a lot of money before I start, thinking about how to be great. Actually, it's naive! There are professional things in any industry. Don't be self-righteous and think clearly.

Later, the women's clothes I made felt more and more competitive, and the money I earned was not as much as before. I plan to open more, because I think Taobao is my specialty. Lord, if it had been then, I would have been tired. I don't want to keep selling women's clothes, because women's clothes are very good, and the biggest problem is to return them. Looking back now, although the competition at that time was greater than before, it was mainly because my operational ability failed to keep up.

I want to try other categories. Through analysis and research, I have made many shops such as mobile phone cases and stovepipe socks. I opened a number of business lines, but I didn't have diversified business experience at that time, just thought I could control more business. Although they didn't earn much at first, none of them lost money. This makes me more confident. .

In 20 14, I jointly invested in a small factory, and the business was good before. In view of my previous failure in investing in barbecue shops, I think I have some experience and vision in investing. I've been thinking about this decision for a long time, although it seems that I haven't invested much now. Everyone is determined to invest. First of all, his factory is indeed profitable, and the other is that people are very reliable and professional. A friend of a friend knows the root of the matter.

However, what we didn't expect was that the environmental protection policy suddenly became very strict soon after we entered. After the bonus was paid, the factory was basically in a state of suspension of production, and it was a headache that it could not change production. So sometimes people are not as good as heaven. Maybe money comes easily and goes quickly. But I didn't have a clear understanding at that time. But I won't invest any more for the time being. I'd better do a good job in Taobao shop wholeheartedly.

To be Taobao, the success of a seller is not a temporary success, but a real and sustained wealth accumulation from Taobao. Just like stock trading, you don't make big money by buying 10 times the stock in a bull market, but you can maintain stable compound interest every year. But many times, we tend to get carried away and think that we are stock gods. Therefore, when the bear market comes, the principal is lost.

In 20 15, I was a seller who was carried away by Taobao. I thought I was good at opening Taobao, and I was a small expert in opening a shop. I did a lot of ridiculous things, because I didn't lose money before opening Taobao, and I began to become radical. For example, I spent 20,000 to 30,000 yuan to collect the pits, and the activity only sold more than 65.438+10,000 pieces, which was a big loss.

I didn't have the consciousness of cash flow management at that time. Until I lost all my money, I thought I still had money, but in fact part of it was the supplier's money. I became poor after settling accounts. If there are assets, there are some unsold stocks left. That's basically equivalent to waste.

At that time, I had no sense of teamwork. When I was too busy, I just invited my relatives and family. I think this is also the reason why I failed completely. Due to the lack of management thinking, I do most things by myself. I am busy 15 and 16 hours every day. I am used to hard work. I'm busy and tired. I don't understand that some things can be done by myself. Choose one or two of the most important things and teach employees to do it slowly, even if there are some tactical problems. Take the time to grasp the general direction by yourself. This will create more value. This is what I realized later. During that time, my mood dropped to freezing point and I was always in a state of anxiety. I often sleep with my eyes open at night, but my body can't move. Later, I learned that it was called "ghost pressing bed".

When my girlfriend saw me like that, she comforted me on the surface, took a rest, and then went to look for a job. Entrepreneurship is not for everyone. Everyone wants to make a lot of money, and sometimes they need their own life. It is better to go to work with peace of mind and have weekends every week, which is also a good life. But I can feel that she is obviously in a bad temper, and we always quarrel. The main thing is that what she said is ugly. At that time, I needed encouragement most, but my relatives around me sprinkled salt on your wound one by one. In their eyes, I seem to be a basket case. Because they think I have lost my fighting spirit, I have nothing to do every day, I don't want to find a job, and I have no plans for the future.

Think about the exciting and sweet tinkling sounds before, the sound of sweating at night during packaging and delivery, and the bursting afternoon of dragging a cart to get the goods in hot summer, everything has become a good memory.

Later, I calmed down and continued my failure. Opening Taobao for the first time is not a failure. Because I'm an ignorant little white, doing experiments with hundreds of dollars of jewelry, my second time opening a clothing store to make money was unsuccessful.

Because I am still an ignorant seller, but I am lucky to make money. I still have a superficial understanding of the nature of e-commerce business. So this led to a series of fiasco behind me. This is the real failure. Why did I work harder than anyone in those years and start better than others, but failed? From today's point of view, it should be that we have worked hard for several years and failed to make a truly "valuable shop". I think this should be the root cause of failure. However, from the point of view at that time, it was incomprehensible.

After being depressed for half a year, I found a job delivering newspapers. I have been doing Taobao for many years and my health is getting worse and worse. I want to exercise by delivering newspapers. This job was recommended by my girlfriend. She thinks that I am in poor health and should take good exercise. At first, I was against it. Then I thought about it. My main worry is that as long as I work more than two hours in the morning, I can spend the afternoon studying. Although I have been doing Taobao for several years, I realize that I am actually a layman. I am eager to turn myself over through systematic study.

During that time, I studied e-commerce systematically. Thought a lot. I understand more and more what a decision before action is. Never fight an unprepared war. I used to be a reckless soldier, and I went to war on impulse. Winning was just luck. I didn't have the overall layout, so I lost miserably. To do Taobao, the competition is becoming more and more fierce. Only by looking far and thinking through all the links can we go further.

One day in 20 16, when I came back from delivering the newspaper, I accidentally saw the introduction of a product in the newspaper, so I curiously searched on Taobao and found that this product was not sold on Taobao. I don't think it can be sold online, or has no one found this opportunity? At this time, I am no longer as impulsive as before, thinking that I have found a "huge opportunity to make a fortune"! Because I've learned that what looks like an opportunity can be a big trap. I became much calmer.

I have been studying that product and that industry for the past few days. Although I'm not sure, I think China is so big and the online shopping population is so large that I think I can try it. When everything was figured out, I opened a new Taobao with my mother's ID card.

I didn't expect a high conversion rate. Although there are only a few orders every day, they are all accurately searched. That year, my Taobao career took off from scratch again. I went from initial attempt to bold expansion, from that product to several related products.

I bought a big house with the money I earned that year, and I also took the time to get a driver's license and buy a car. My girlfriend and I also got married, and that year was really a happy year. That year, I also had a small team. Although I met with fierce competition later, I have matured a lot in business, and I am far from successful now. Just can support the team, after seeing the opportunity, there will be some gains. And that time I was able to take off because of the victory in the product, and I almost won because I chose the right product! It is definitely worthwhile to spend more time on product selection and planning. That is to say, as I said, I don't want to shoot until I see the opportunity to plan the whole product.

20 17 several friends who are doing e-commerce launched an e-commerce school project to help small and medium-sized sellers who are still groping for growth. Because I got a lot of help on the way to Taobao, I also hope to use my personal experience and some of my own experience to help many small and medium-sized sellers who are still reckless like me, so that they can avoid detours. At present, we have accumulated nearly two thousand cases of shop diagnosis.

Text: Brother Pingtou

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After 95, my sister's experience in opening Taobao shop.

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