Privacy leakage is a prominent problem in the era of big data.

Privacy leakage is a prominent problem in the era of big data.

In the era of big data, solving the problem of user privacy leakage is to solve the problem of development and utilization of big data. With the development of commercial society today, it is difficult for people to have "privacy". Spam messages lying in the mailbox of a mobile phone are the best example. They seem to remind people all the time: "Hey! In fact, you are streaking. " So who can take the lead in escorting user privacy?

The development of big data faces resistance

"Big data" is undoubtedly the hottest word in recent years. From cloud computing, social networking, Internet of Things, mobile Internet to smart cities, it is inextricably linked with big data. IT has developed rapidly and has successfully become a new industry in the IT field.

The uniqueness of big data determines that it has the characteristics of unknown value, comprehensiveness, immediacy, systematic concurrency and the unity of subject and receiver, which determine the value of big data.

Big data applications involve a wide range of industries, such as medical big data, making medical treatment more efficient; Biological big data, improving genes; Financial big data, financial management weapon; Retail big data, the best understanding of consumer demand; E-commerce big data to achieve precise marketing; Big data in agriculture and animal husbandry, quantitative production; Traffic big data, smooth travel; Educate big data and teach students in accordance with their aptitude. Big data is an inevitable trend of social development.

According to Zhang Yongli, Ph.D., China Institute of Economics and Management, Central University of Finance and Economics, the foreign big data industry has a market of about 654.38+000 billion US dollars, and it is growing at an annual rate of 654.38+00%, which is twice the growth rate of the software industry. China's big data market was about 470 million yuan in 20 12, and the annual growth rate reached 138% in 20 13, reaching165438+200 million yuan, with huge industrial development potential.

In the Internet age, "people, machines and things" merge in cyberspace, producing a large amount of data, which comes from individuals and sensors. For example, personal users browse information traces on the Internet, user information and comments on social networking sites, sensor data, and monitoring data. It is estimated that in 20 18, the information terminals used by users will be fully mobile, and each user will have 1.4 mobile devices connected to the network on average, and 38% of users will bring personal mobile devices to work, which will give birth to a huge number of mobile applications and data.

Today, these data have brought some wealth to enterprises. While bringing information convenience to enterprises, big data also brings troubles to personal privacy, which is manifested in many aspects, such as "it is difficult to determine the scope of personal privacy protection, which sensitive data are difficult to define, it is difficult to identify violations of personal privacy, it is difficult to manage personal privacy information, and personal privacy protection faces technical challenges". Personal privacy is easy to expose the grim situation, which is the biggest obstacle to the development of big data.

"Double 12" carnival highlights privacy issues.

In the past "Shuang 1 1" and "Shuang 12", the problem of privacy protection was particularly prominent, and short messages from various merchants were widely promoted and marketed. At the same time, the words "reply to TD unsubscribe" are common in SMS. Many users responded that replying to TD was simply ineffective. Therefore, in this case, more and more new communication methods are constantly emerging, such as micro-telephone VoIP, a network communication product that can register 950 13 global universal numbers.

The emergence of new communication products is another story. Say spam messages first. So, where is the leakage of privacy? Why is it repeatedly banned?

Some people think that the root cause of repeated spam messages is poor punishment. In fact, at the end of June this year, the "Regulations on the Management of Communication Short Message Service" promulgated by the Ministry of Industry and Information Technology began to be implemented, which clearly stated that commercial short messages should not be sent to users without their consent, otherwise a fine of 6,543,800 yuan to 30,000 yuan would be imposed. In addition to the policy level, most mobile phone users will install security software on their mobile devices to intercept spam messages. But the actual effect is still not satisfactory. The most fundamental reason is that there are too many and complicated channels for user privacy disclosure.

According to the data of "Privacy Security Report of Android Mobile Phone in the Second Half of 20 14" jointly released by DCCI Internet Data Center and 360 Internet Security Center, the loss of mobile phone, software leakage, system vulnerability leakage, click on network link leakage, WiFi leakage, cloud network leakage and photo QR code leakage are the seven major ways of privacy leakage of Android mobile phone users.

The above-mentioned privacy leakage channels are closely related to people's lives, and the loss of mobile phones seems to be commonplace. The importance of Wi-Fi to people is self-evident, and the QR code scanned by photos can be seen everywhere. However, while they bring convenience and enjoyment to people, they may also reveal privacy in minutes. Perhaps mobile phone loss, software leakage or QR code scanning can be avoided relatively, but some channels are hard to prevent. The complexity of the channels for privacy disclosure is unimaginable. The government and operators alone cannot stop it in all directions, but users need to "transform" their information, such as the protection of mobile phone numbers.

Privacy protection hides business opportunities

How to protect it? Avoid all social activities? Obviously, in the era of information explosion, this will not work. It is understood that 950 13 micro telephone network is committed to solving this problem and helping users to protect their privacy.

According to reports, micro-telephone network is a communication service product connecting the Internet and telecommunications network, which is divided into mobile phone version, landline version and ipad version. Different from ordinary VoIP software, micro-voice VoIP has a special number segment of the Ministry of Industry and Information Technology and a logical number unrelated to the SIM card, and is registered to obtain the global universal number 950 13. Under the conditions of WIFI, 3G network and 4G network, the micro-phone network can send and receive calls, and can also use APP to send and receive instant messages. It supports dialing any domestic telephone (including fixed-line mobile phones) and the telephone number of the global micro-phone network, and the tariff is low.

Of course, this is just the tip of the iceberg. According to informed sources, personal privacy data will have ownership in the future. If users want to use user information, they must be given the right to know and the right to choose, so as to achieve "equal exchange and authorized use". It is not only considered immoral but also illegal to disclose user data and even make profits.

"Without network security, there is no national security". Only by solving the lagging phenomenon of network legislation and gradually improving laws and regulations can we bring confidence to users. I believe that only by solving all kinds of privacy leakage problems can the collection and use of big data be unimpeded. For the vast number of users, it is a new communication product worth trying, which is simple and convenient, low in price, protects the privacy of mobile phone numbers and effectively avoids the harassment of spam messages.