What are the differences between WeChat applet and Baidu applet?

applets have developed rapidly with the advantages of convenient use since they came out. In addition to the most common WeChat applets and Alipay applets in everyone's life, Baidu also launched its own Baidu smart applets in 218. So, as a merchant, should we choose to develop Baidu applets or WeChat applets as a helper for their online operations? What are the differences between the two? Xiao Mu will talk to you today.

I. the concepts of Baidu applet and wechat applet

both Baidu smart applet and wechat applet are light applications that can be used easily without downloading and installing, so that users can truly experience the "just leave". The difference is that they are based on the development of Baidu ecology and wechat ecology respectively.

Second, the difference between Baidu applet and WeChat applet

1. Portal

WeChat applet has now opened more than 8 portals. The common ones are: top search bar, search, scanning, nearby applets, applets, desktop icons, WeChat official account jump, WeChat community, WeChat card package, APP jump, advertising promotion and so on. Xiao Mu believes that as the small program authority and WeChat ecosystem become more plentiful, new traffic portals will be added continuously. The entrances of Baidu applets mainly include: Baidu APP- My-APPlet, Baidu App homepage search box, Baidu homepage information flow recommendation, inserting applet card jump in Baijia article, Baidu Post Bar/Baidu Map and other Baidu systems access, iQiyi, 58 and other Baidu open source alliance platforms and so on.

2. Operating platform

WeChat applets mainly rely on WeChat to run, and of course, in recent years, they have jumped to WeChat applets from external links, apps, text messages, mailboxes, etc. The applet is equipped with WeChat ecosystem, has strong social system support, and is more friendly to sharing products and services with high interactive requirements. Baidu applet relies on Baidu platform and has strong Baidu search system support.

3. Development mode

Both templates and customized applets can only be used in the WeChat environment. If merchants want to operate on a different platform, they can only re-develop according to the platform requirements. The planning of Baidu applets is not limited to fixed platforms. By modifying the developed applets, new smart applets can be generated and transferred to other Baidu cooperation platforms.

4. Traffic logic

WeChat applets mainly rely on "social+promotion". Although it is easy for users to obtain applets, it is necessary for merchants to take the initiative to do a good job in promotion and marketing to be known by more users. The social attributes of WeChat and the audience base advantage of more than 1.2 billion monthly users make the local service industry and commodity sales applets more used, and it is easier to achieve "use and go, go and come again". Baidu is a "search+information flow", which opens Baidu's global traffic to developers and brings more display and exposure through search engines and traffic advantages. For example, Baidu applets will grab the contents of applets, search and rank all applets according to the data used by users, and then drain users to applets, so high-quality and stable applets are more popular, while local applets cannot be well promoted.

Generally speaking, the differences in usage and traffic sources between Baidu applets and WeChat applets make the target user groups different. At present, it seems that WeChat applet is more widely used and has a wider audience, which is more suitable for helping businesses to create a closed-loop business environment.