What knowledge do clothing store staff need to master?

1. When the customer approaches the store, first of all, he sends a greeting "Welcome, please feel free to look around (Mandarin)!"

2. When customers' eyes are fixed on a certain style, introduce the functions and selling points of the product and suggest them to try it out. "Sister/young lady, this style is the most popular this year, and it has certain advantages. So-and-so bought it, and it was especially suitable after wearing it. Please try it on. " And take the initiative to ask its size, and take the goods down to the customer.

3. Try on clothes that customers are interested in: "According to my experience, please believe me, this style and color are very suitable for you, please try them on."

If the customer chooses a certain dress, praise her good eye in time. "Elder sister/young lady, you have a good eye. You chose the best-selling style in our company. I'll wrap it up. "

Don't ask customers what they think after trying it on, but take the initiative to say, "You wear this style, and it looks very appropriate after wearing it."

6. For cash delivery, sing: "* * * charged you 100 yuan, and got you 12 yuan. Thank you! "

7. When handing over products. "Please keep it, thank you for your patronage!"

8. When the customer chooses not to buy. "It doesn't matter, you are welcome to come again. We have new goods at some time and come back when it is right. "

9. When the clothes customers need are out of stock. "I'm sorry, the style (No.) you want is temporarily out of stock. If it is convenient for you, please leave your contact information and we will inform you as soon as possible. "

10, when the customer asks for a discount. "I'm sorry, our company has a strict promotion system, which is unified throughout the country. Please forgive the discount. "

1 1. When customers want to leave, look directly at each other, escort them to the store door, and nod and say, "Please walk slowly!"

12. Say "hello" when you answer the phone, and say "goodbye" when you hang up.

(4), professional knowledge

How to operate a clothing store is closely related to the positioning of goods and the vision of purchasing goods. To do a good job in a clothing store, besides having a good sales method, the most important thing is to "know" how to buy. The word "know" contains a lot of content, not only to know the place of purchase, the price level of each wholesale market and the customer groups faced, but also to know the preferences and body characteristics of the small shop for the customer groups. More importantly, if you want to shop around, you should have a pair of discerning eyes. This kind of experience needs the accumulation of time and experience, and it takes at least three years to reach perfection.

Clothing selection should be marketable and appropriate, referred to as "double fitness", which is a key for businessmen to grasp. In clothing business, it is necessary to be marketable and moderate, but it is difficult to grasp the "accuracy" of the two. Many investors who set up shop for the first time suffered a big loss when they first purchased the goods. Some even said with a smile: the first batch of goods that open clothing stores will be overstocked, and the first batch is best to buy less. (The models are purchased according to local physical characteristics, and the code ratio is 1:2: 1 or 1:2:2: 1, and the color is based on market demand. Don't buy according to your hobbies, otherwise you can only wear it yourself. )

The peak season of clothing stores is May-August and June 10 to the Spring Festival of the following year, and the profit is generally between 30%- 120%. The new fashion just listed has the highest profit, up to 200%. With the passing of fashion season, the price of clothing is gradually decreasing. By the end of the quarter, the profit is only 10% to 20%, even the sales are guaranteed, so as to withdraw funds. As for those signs that are sold at a loss, they are all gimmicks for merchants to attract customers, and merchants will never do business at a loss. Even if there are a few losses, compared with most of the high profits, it is really insignificant.

Six, store invoicing management

1, daily sales order

2, daily commodity inventory records

3. Monthly invoice report

4. Purchase orders

Seven. sales campaign

1, 10% off the opening price.

2. Valentine's Day: Banners and advertising strips were hung all over the city with the theme of "What to send Onada underwear for Valentine's Day to attract your heart". Shopping for chocolates caused a sensation in the city, and many people took this advertising word as their mantra.

March 8th: Banners were hung all over the city with the theme of "Be a woman who makes a man's heart move". Shopping with shoulder straps and two advertising campaigns established our leading position in this city, which made our colleagues afraid to recruit again.

4. In order to increase the fun of shopping, our store launched a shopping lottery: you can participate in the shopping lottery when you buy more than 100 yuan, and the bonus is a shopping voucher worth 5- 100 yuan. The development of this activity has increased our sales by more than 20%.

5. inventory clearance: a. 5-8 fold discount on unsalable products; B. "buy one get one free", buy clothes and send accessories.

6. Long-term gift: buy 88 yuan and get a beautiful cosmetic mirror (if you buy it yourself, you can print the store name and phone number, which has obvious publicity effect on the store).

There can be long-term promotion activities if conditions permit, and at the same time, the promotion activities should be constantly changing to give consumers a sense of freshness.

Eight, business experience

1, Wang Di's business will prosper.

2. The shopping guide must be allowed to play, with professional knowledge, clear and institutionalized management, and a reasonable salary commission.

3. The prices of commodities should be complementary, and you can't hang yourself on a tree.

4, more promotional activities, in addition to the activities stipulated by the company, but also to find ways to expand visibility in the "S" city.

5. Manage old customers and customers with VIP cards. Send short messages to customers on birthdays, holidays, new products and promotions, keep in touch and establish good relations.

6, don't belittle competitors, especially some high-end brands, to analyze the operation of competitors, learn from the advantages of others, * * * to create a good market atmosphere. In short, we must manage it well.

First, put a right attitude, do a good job in store management, establish a dependent relationship with customers, accumulate a little experience, learn from some successful operators with an open mind, set goals, manage stores well, copy successful experiences, open more chains in different places, and be the first in the local industry.