Marketing planning scheme of residential projects

Residential project marketing planning scheme 1 1. the purpose and significance of all-staff marketing

All-staff marketing is an important means to promote our marketing work. The purpose of implementing all-staff marketing in the company is to give full play to and mobilize the enthusiasm of all employees through this form, achieve better economic benefits, advocate employees' love for their posts and dedication, and create a working atmosphere of unity, cooperation and hard work.

Second, the implementation measures

1. The scheme adopts the mode of "all staff marketing, more sales and more gains". Employees do not need to interfere with their normal work.

2. Scope of application: This scheme is applicable to anyone who purchases houses or shops in real estate projects developed by the company through employees below the general manager. (Sales Department does not participate in this scheme)

Third, the sales process.

① Employees are responsible for providing customers with relevant information and consulting services such as location, apartment type, area, price, delivery date, property management and liability for breach of contract.

② Employees are responsible for urging customers to pay the house payment on time (deposit, down payment, lump-sum payment, installment payment, mortgage loan and later expenses, etc.). ).

(3) Employees are responsible for leading customers to the Finance Department to pay cash or handle transfer procedures, and individuals are not allowed to handle cash.

(4) The contract shall be completed by the sales manager and the handling personnel of the Finance Department in cooperation with the customers. The sales manager is responsible for filing and saving the signed contract.

⑤ If customers need mortgage loans, the sales manager will help them complete the loan procedures.

⑥ The handling personnel shall communicate with customers and explain to them the relevant national policies and regulations and the Company's temporary regulations.

All landowners after the completion of the above work, as the sales work is completed.

Fourth, performance commission.

1. According to company regulations, different sales commission rates are set for different buildings and different forms of properties (shops and houses).

Residential: the commission rate is 0.8%, and the commission rate of shops is 0.5%.

Performance commission = total contract house price × proportion

2. After the sales work is completed, the handling personnel can get the performance commission from the company's finance department.

Five, this program (draft) from the date of promulgation.

Residential project marketing planning scheme II. Community market demand orientation

Southeast Asian style community

Open a new era of huadu human settlement.

New flowers and new settlements

Location advantage: the new district is located in the commercial and residential center, with famous schools (Yunshan Middle School), famous gardens (Maanshan) and squares adjacent, and the surrounding area is mature and complete.

Personality advantage: unique humanized living environment, cultural community and Southeast Asian customs.

Second, the essence of activity planning

During the May Day holiday, 10,000 merchants promoted sales. If you want to stand out from the overwhelming advertisements, you must be unique and attract attention.

After the community positioning of Yunzhu Garden is clear, the focus of public relations promotion activities should be to highlight the unique location advantages and humanized living environment.

Let more potential buyers know, comprehend and feel the charm advantage of Yunzhu Garden, and generate popularity, reputation and desire to buy a house and live in peace, which is the main theme of the theme planning activities.

Taking calligraphy and painting culture and art as the activity form (expression form), taking the direct participation of many target consumers and influential communicators as the expression form (expression form), and aiming at promoting the spread and sales of real estate word of mouth (application of expression form).

Specific forms of activity planning: painting and calligraphy exhibition, exhibition and exchange art festival with the theme of depicting human settlements (referred to as the first "Yunzhuyuan" painting and calligraphy art festival)

Third, the theme advertising language

Yunzhu Garden "depicts the freehand life of flowers"

Four. Activity frame

1, time: 20xx May 1 to 7.

2. Location: yunzhu Garden Construction Site and Sales Department.

3. Activity content

(1) Live performance and competition of children's calligraphy and painting 1 day.

(2) Youth Painting and Calligraphy Live Performance and Competition, 2nd.

(3) Live performance by calligraphers in Huadu District, 3rd.

(4) Comments on the Works of Painters and Calligraphers, Art Reception Salon, No.3..

(five) the exhibition, sale and donation of award-winning works and works of painters and painters.

4-7

4. Activity organization

Sponsor (site arrangement and expenditure for real estate promotion): yunzhu Garden developer.

(Organize painters to participate): District Painters Association

Co-organizer: District Youth Palace.

District No.1 Primary School, Yuanxuan Primary School, Wuxiao Primary School, Yunshan Middle School, etc.

Planning and undertaking: Ye Xiang advertising company (specific organization, arrangement and coordination of the whole event)

Media support: Huadu News, Huadu TV Station, Radio Station and Huadu Real Estate.

5. Promote cooperation

(1) Visit model houses and distribute publicity materials.

(2) Priority purchase discount

(3) buying a house and giving away paintings and calligraphy works

(4) Charity sale of paintings and calligraphy donated to Youth Palace.

6. Budget

(1) Activity organization, planning and information: 5,800 yuan.

(2) Site layout: (4 floats, flags /300 poles, arches/1 seat, acoustics/1 set, red carpet /200m, hanging frames /4 pieces, theme painting/1 piece with booth, booth /65438+.

(3) Gifts, souvenirs and prizes: 20,000 yuan.

(4) Painters, related guests and media benefit from the market 16000 yuan.

(5) Pre-advertising (posters or leaflets, TV stations, Huadu News) 10000 yuan.

Total cost: 63,800 yuan

Verb (abbreviation of verb) Our company's advantages in planning and starting a business.

1, Ye Xiang advertising and real estate, our most confident stage!

Ye Xiang Advertising Company is a professional subsidiary derived from a large real estate company, and its understanding of real estate is higher than that of its peers. Core planners and designers have rich professional experience in real estate, and have served many brand buildings in Huadu. The buildings he has served include Regal Villa, Yajingyuan, Ziguang Garden, Hehe Century City, Yabao New City, Monte Carlo Villa, Agile Yonghuating, Yiya Garden, Wei Jun Square, Hong Quan Garden, Xinglin Garden and Yungang Garden.

2. Our own media:

Huadu Real Estate is a regional professional magazine entrusted by Huadu Real Estate Association. Investing in Huadu and Huadu Warning are professional magazines designed and printed by our company.

3. The way we cooperate with real estate customers.

On the basis of analyzing the characteristics of the market and real estate, through comprehensive external means, the core positioning and competitive advantages of buying and building real estate are displayed, and the specific target consumer groups and their psychological habits of buying houses are analyzed and delineated, so as to convey information demands to the target consumers in an appropriate way, stimulate their desire to buy houses and realize their buying behavior.

4. If our company undertakes the activities, Huadu Real Estate will present 2P special reports and some publicity pages.

Our company has rich experience and extensive contacts, which can guarantee the public relations of the event organization, invite influential people to participate, and ensure the level and communication effect of the event.

Residential project marketing planning scheme 3 I. Introduction to the project:

Phoenix City Project is located in the southeast of Zhengzhou real estate market, south of Zhengbian Road. Three roads, namely Fenghuang East Road, Fengtai Road (under construction) and Qingnian Road, separate the community from the surrounding small commodity world and famous building materials market.

Phoenix's existing property forms are composed of townhouses, ordinary existing houses and small apartments under construction. The market positioning of the first-phase townhouse is wrong, and there are sales obstacles. In the first phase, six multi-storey buildings (5#, 7#, 9#,1#, 13# and 15#) learned the lessons of villas, entered the market at ultra-low prices, and successfully achieved sales, but failed to realize the expected profits of developers and failed to establish middle and high-grade properties.

At present, there are still 37 suites and quasi-existing houses in the first phase of multi-storey, with sales of 8.5 million yuan. Among them, there are 23 sets of three bedrooms and two halls159.7m2, mainly on the fifth and sixth floors; 7 sets of three bedrooms and two halls127m2; The sales amount of these two rooms accounts for 90.4% of the balance of the first phase.

The total sales amount of small-sized houses in the second phase is estimated to be 28 million yuan, and the street shops170,000 yuan, totaling 45 million yuan. The pre-sale permit is expected to be issued at the end of May, XX.

It can be seen that at present, the saleable resources in Phoenix are composed of three different properties: small huxing with faster delivery, large huxing with existing houses and shops. Among them, the second-phase small apartment accounts for 52% of the total saleable volume, the first-phase large apartment accounts for 16%, and the second-phase street shops account for 32%. How to solve the obstacle of too scattered marketable resources is one of the main challenges we face.

Second, the market overview and basic competition pattern:

A. Southeast Plate and Zhengbian Road Business Circle.

The southeast plate of Zhengzhou real estate market is mainly composed of three parts: along Zhengbian Road, along the southern section of Dongming Road, along Hanghai East Road and along National Highway 107.

Zhengbian Road is mainly composed of middle and high-grade buildings such as Jianye, Xie Ying, Lily Garden and Oriental Pearl. Under the support of Zhengbian Road business circle, it has become an obvious noble residential area. Phoenix is located in this area. Almost separated from the British Association and Jianye. However, in the process of trading, Phoenix did not distinguish the brands of business environment and living environment, and used them. Only by intervening in the competition with the brand connotation of low price, it not only failed to gain the natural location price advantage, but also created brand obstacles for the second and third phases.

At present, the competition along the southern section of Dongming Road is very fierce, mainly composed of buildings such as Dongming Garden and Jiayi Garden.

Navigation East Road and 107 National Road are the highlights of the property market since XX, and there are a number of medium-priced large-scale real estate projects such as Baojing, Golden Harbor, Sydney Sunshine and Yanguiyuan. Among them, Yanguiyuan is a well-defined competitive property of small apartment in Phoenix Phase II, and almost all other properties have a well-defined competitive relationship with existing houses in Phoenix Phase I 159 and 127 square meters.

B. Overview of small apartment market.

Since the Fashion Party intervened in Zhengzhou property market at the end of XX, this property form of small apartment has developed rapidly. Especially at the beginning of XX, easygo hit the market with sales exceeding 1.900 sets, forming a "market black hole" for small-sized apartments, completely breaking the competitive pattern of the market and realizing the transformation of small-sized apartments from supply less than demand to supply more than demand. In April this year, the sales of small-sized houses fell sharply for the first time.

Yanguiyuan, located in the east section of Freight Station Street, was developed by Huangsheng Real Estate Company. The first phase of development has been successfully realized, and the first batch of demanders in the small apartment market have been harvested under the condition of little competition. Now the second phase of Yangui is in the subscription stage. Yan Guiyuan intervened in the small apartment market in advance, and realized that the main markets of small apartments are two-bedroom apartment with 6080 square meters and three-bedroom apartment and two-bedroom apartment with 100 square meters. This is completely consistent with our market survey results. This is the type of apartment developed in Yangui Phase II (75 square meters for two bedrooms and two halls, and 95 square meters for three bedrooms and two halls). It can be said that we have no advantage compared with Yan Guiyuan's apartment.

Residential project marketing planning scheme 4 general principles of marketing:

1. Confidence is more precious than gold. Fast payment reduces costs and increases profits.

2. Innovation-driven development strategy takes the initiative to attack the whole city marketing and employee marketing.

3. Take an unusual strategy. Money is used on the cutting edge.

4. Adopt Amway sales method.

Specific strategy:

First, the old customer recommendation strategy

1. Old customers should bring gifts (around 200-300 yuan) to their homes or work units with sincerity. 1000 yuan will be awarded for each new customer recommended, and 3,000 yuan will be awarded for each new customer recommended.

2. Assemble Anyang insurance personnel to hold a product promotion meeting, and each insurance personnel will recommend a new customer with a bonus of 1 1,000 yuan.

3. Call old customers for dinner in the evening to enhance feelings and introduce product advantages. Reward 1000 yuan for each new customer recommended, and reward 3,000 yuan for each new customer recommended 10.

Second, teachers' strategies.

Find an enthusiastic teacher, and reward 1000 yuan for each new customer recommended, and 3,000 yuan for each new customer recommended 10.

Third, the unit strategy

Take the initiative to contact friendly units and go to the unit for publicity. The main person in charge of the unit sells ten suites, buys a house by himself at a normal discount, and then removes 1.5 million.

Four. Strategies for counties, towns and major villages

1, texting and ordering, each county needs about 20,000 yuan.

2. Find local contacts, and reward 1000 yuan for each new customer recommended, and reward 3,000 yuan for each new customer recommended 10.

3, in the main position, on the basis of considering the price, you can do some advertising.

Verb (abbreviation of verb) scheduling strategy

Continue to send orders, go to towns and villages, and go to the main units in Anyang.

Intransitive verb others

1, directly according to the sales staff, to the customer's home or unit. According to this line, the salesperson has dinner with the customer.

2. Step up dunning. When booking a room, sign an agreement stating that 40% of the loan will be paid within one week. Pay in one lump sum. Otherwise, we will not accept this customer's room reservation.

3. All counties, towns and villages should consider vehicles when going to the project department, and consider eating and giving gifts at noon. (Because one household can drive many households in counties, towns and major villages. )

4. Strengthen the ideological education of existing salespeople and improve their confidence.

The words on a single page are very direct, such as "the lowest price and the best price in Anyang East District". Such as "no financing, no loan company" and so on.

6. Every buyer should have principles and methods in terms of price.

7. Payment in advance, bank loan or personal payment, I guarantee it is completely feasible, that is to say, the interest is given to the customer, and we also sell the house, killing two birds with one stone, which is very good.

Residential project marketing planning scheme 5 I. Docking project

Royal yihao

Second, the project engineering

According to the current project progress, it is estimated that the building will be capped around May 10 in 20xx, and the house will be delivered in June 5438+February.

Third, the current marketing background of the project

1. An important reason why the financial crisis affects the current real estate market is the decrease of customers' desire to buy.

2. There are many people who are opposed to the auction and take a wait-and-see attitude.

3. The target customer group of this case is prepared for the high-end distinguished customer group of 10% in this region, and there are few target customers.

Fourth, the breakthrough of integrated marketing.

1, Thoughts on "Converting Provident Fund into Credit"

Xiping Post Office is authorized by the Provident Fund Center to use the official seal of the Provident Fund Center to conduct all-round publicity for provident fund customers. We will skillfully integrate the content of this activity of Royal One and send a letter in the name of the provident fund center to enhance the credibility of provident fund customers and will not be discarded as appropriate.

2, new channels, naturally need to do new articles.

There is no doubt that the core content of the article is to establish the interest relationship between Phoenix Real Estate and provident fund customers. Obviously, the current direct purchase preference rhetoric can not completely impress customers. Here, the concept of replacing the preferential amount of house purchase with RMB gives customers a "beautiful misleading", that is, the trusted provident fund customers can get "money" when they go to the sales department of Royal No.1 residential area developed by Phoenix Real Estate!

3. The concept of "6+ 1 reward plan" was released and its contents were determined.

Very 6+ 1 is a well-known TV program in China. Its humorous and cheerful hosting style is deeply loved by everyone and has a very high popularity. The title "6+ 1" is used to attract the public's attention, and it is also a reference for our project to win six firsts in Xiping. How to make good use of this advertising channel to make the most direct appeal to the target customer group of 1. 1 10,000?

What does this 1. 1 ten thousand people want to believe? What can touch the nerves of this 1. 1 ten thousand people and make them have a strong desire to buy? Artificially enlarge the concept of "6000 yuan purchase discount" and do enough articles on "6000 yuan"! There are about 284 houses planned to be launched. We can calculate an account first: 6000 (RMB/set) ×284 (set) = 170 (RMB 10,000), which means "10.7 million house purchase discount".

"6+ 1 reward plan" solves the proposition problem of the article well: it is big enough to attract attention. The virtual total amount of 1.7 million yuan is enough to detonate the excitement of the market! Although the "6+ 1 reward plan" is very large, can it continue to enrich its content system? How to gradually realize the multiple purposes of "6+ 1 reward plan"?

If we are designing a game, in the game settings:

The first level is to "attract customers to the sales site", and attract customers to the sales site through "6+/KLOC-0" advertising and provident fund letters.

The second level is "amplifying temptation". After the customer arrives at the sales center, the transferable "6000 yuan cash card for house purchase" is also to leave personal basic information.

Drawing on the above idea of "6,543.8+7,000 yuan", the concept of "500 yuan" of "6,000 yuan cash card and voucher transfer transaction should be rewarded" has also been enlarged: 500 yuan ×284 yuan (set) = 14.2 yuan (ten thousand yuan). "142,000 RMB introduction transaction reward scheme" has also been finalized!

In short: 6+ 1 incentive plan =10.7 million yuan cash card plan+10.4 million yuan recommended transaction incentive plan. Housing provident fund customers can get a "6,000 yuan house purchase cash card" within the specified time with the Provident Fund Collection Letter issued by the designated sales center in 20xx!

6+ 1 Reward Plan II:140,000 yuan Refer to the transaction reward plan "Buy a cash card of 6,000 yuan, and the holder can authorize others to enjoy it; If the transferee successfully purchases its Royal No.1 product with this card, the salesperson will inform the original holder as soon as the transferee signs the formal house purchase contract that he can get the 500 yuan cash prize at the designated sales department at any time.

The intended purpose of the verb "6+ 1 incentive plan" (the abbreviation of verb)

In view of the fact that the real estate market as a whole has entered the off-season, and the accumulation of Royal No.1 customers is not ideal, Phoenix Real Estate has developed a new direct investment media channel of "1. 1 10,000 provident fund users" by using the Letter to Customers from Provident Fund, realizing:

1. Short-term goal: to achieve customer accumulation and smooth sales of the project;

2. Long-term goal: seize "1. 1 10,000 provident fund users", let them pay attention to Royal No.1, understand and eventually become hardcore home buyers;

3. Corporate brand goal: Phoenix Real Estate is the first new work to repay the society and enhance corporate visibility and reputation.

Detailed rules for the implementation of intransitive verb "6+ 1 incentive plan"

1, marketing node division

Water storage period: March 15 (tentative) → March 30: "6+ 1 reward plan" is a highly targeted centralized public relations marketing plan. Whether the large-scale public relations of "1. 1 ten thousand provident fund customers" can generate enough sales potential as scheduled depends on the influence of "6+ 1 incentive plan" in the whole Xiping property market in the early days! Therefore, the suspense lead-in period of March 15 (tentative) "6+ 1 plan" must be high-profile! High profile!

"High-profile" is reflected in two levels:

First of all, there is enough time to build momentum, but the current reality is that time is relatively limited;

Second, the only thing we can control at present is that the concept of media release must be highly centralized and unified! Concentrate all the voices and say "6+ 1 reward plan" at the same time!

The activity started on April 1 and ended on June 15.

After a certain period of water storage.

In terms of publicity, outdoor advertising and other media released the "6+ 1 reward plan" on March 5. In terms of publicity, the first provident fund customer will receive the letter of "6+1 incentive plan" on April/0/. After the last customer receives the statement on April 15, the time will be postponed to April 15, that is, before April 15: it can basically be considered as the centralized subscription period for the target customers of "6+ 1 incentive plan".

2. Media transmission combination of each node

March 15 (tentative) March 30th

Mainstream media: outdoor+air broadcasting

Minority media: SMS+TV subtitles+peer-to-peer delivery

Sales place: banner +x display stand

April1April 15 (tentative)

Mainstream media: outdoor+newspaper.

Minority media: SMS+TV subtitles+peer-to-peer delivery

Sales place: banner +x display stand

Direct media: letter of acceptance of housing provident fund (from March 24th, it will be released in two or three batches, about one to two weeks).

Residential project marketing planning scheme 6 Phase I: market guidance period: about two weeks, which should not be too long.

Theme: South Lake Shore Offshore Farmhouse Stage Goal: While consolidating the popularity of this entertainment project, change the impression that some consumers are dissatisfied with the existing farmhouse environment, stimulate the consumption interest of potential consumers, form market expectations, gather a certain popularity, and lay a good foundation for the opening period. Marketing means:

First, online publicity:

1. Make the project propaganda film, shoot the external environment and internal conditions, and the campus agents of each school log on to the campus bbs to release the activity information during the opening of the park.

2. Distribute leaflets in crowded areas such as Qunguang, Asia Trade and Optics Valley, and advocate a leisurely and comfortable holiday life with the theme of "the shore of South Lake, the farm outside the home" to enhance the attention with natural scenery.

Second, the campus publicity:

1. Distribute leaflets and publicize them on the campuses of Huanong University, Zhongnan University of Economics and Law, South-Central University for Nationalities, Wuhan University and Huake University. Promote the concept of healthy living and attract customers with the environment.

Phase II: Opening Activity Period

Theme: Mind Oxygen Bar

Stage goal: On the basis of pre-publicity, focus on advertising, strive to maintain a hot passenger flow during the opening period, and at the same time ensure that consumers get very satisfactory service and create a good reputation, thus expanding the scope of customers and forming a virtuous circle.

Marketing means:

1. Cooperate with major group buying websites, take the initiative, expand sales channels, make up profits with passenger flow, and win word of mouth.

2. Carry out a campus essay (photography) contest with the theme of "Healthy Living, Close to Nature". After the selection, some outstanding players are invited to visit the project site and show their works on campus, so that the consumer brand "Nongjiale" can be close to students' life.

3. Focus on promoting the students' union, societies and class student cadres on campus, highlight the advantages of this project compared with competitors, and emphasize specific preferential information.

Three seasons and two key groups

I. Spring

Theme: Out of the campus, the spring scenery here is infinite.

Stage goal: seize the prime time of students' spring outing, adopt the way of centralized publicity, form a consumption trend on campus, and promote guided consumption.

Marketing means: Organize the "Kite Festival" on campus, make kites printed with the slogan of farmhouse music, and fly them at the same time on campus, forming a sensational effect.

Second, the freshman season (autumn)

Theme: From all corners of the country, we are a family.

Stage goal: Make use of freshmen's grade characteristics, adopt targeted publicity, stimulate freshmen's interest, and strive to make them a stable source of tourists.

Marketing means: With the help of promotional materials such as Travel Tips and Campus Life abc, the contents highlight the characteristics of farm dishes, emphasize the atmosphere of home, emphasize that college is the beginning of independent life, emphasize a new beginning, and be brave in trying.

Third, the graduation season (summer)

Theme: scattered all over the world, don't forget you, me and him.

Stage goal: Take advantage of the sentimental atmosphere of graduates, take the "last class activity" as the theme, and strive for passenger flow at the expense, making it a "compulsory course" for graduates leaving school after years of accumulation.

Marketing means:

1, based on nostalgia, put forward the consumption concept of "revisiting freshmen" and introduced special preferential prices for graduates.

2. Taking parting as the keynote, the slogan "Let's have a meal together and do it yourself" was played. Considering the shortage of time for graduates, raw materials such as vegetables and meat are supplied at low prices.

Residential project marketing planning scheme 7 I. Opening theme

Communicate the information of the opening ceremony of Jinkun Real Estate to the outside world and show the powerful strength of the enterprise. Expand the social popularity and brand reputation of Jinkun Real Estate, and reflect the five advantages of Jinkun Real Estate: the company's strong financial strength, "first shot" qualification, superior geographical location, huge appreciation space, first-class apartment design, show the company's beautiful development prospects and promote real estate sales. At the same time, carry out corporate social public relations, establish a positive and good social image of real estate, and coordinate the relationship with local government functional departments and customers.

Second, the opening time:

20xx165438+1October 28th (tentative)

Three. Location:

XX real estate co., ltd

Fourth, ribbon-cutting guests:

Are you sure?

Media invited by verb (abbreviation of verb):

XX TV station, XX advertising company

Action plan of intransitive verbs

(1) preliminary preparation

1, guests present

Relevant leaders in charge of the municipal government, industry celebrities, relevant customers of the company, and various media.

2. Buy or make a batch of meaningful gifts.

Make gifts and gift bags at the event site (samples can be provided by our company in advance, and will be made by our company after being finalized by your company).

First, you can express your respect and gratitude to the leaders; Second, it can play a propaganda role and brand effect.

3. Red flowers, scissors, trays and flowers for the ribbon-cutting ceremony.

4. Preparation of invitation letter

Print the invitation in advance. Invitations for non-local guests should be sent 10 days before the ceremony, and 5 days in advance in the city. Please confirm whether you have received the receipt. Please confirm it. )

5. Other preparatory work

Get the weather information of the day from the Municipal Meteorological Bureau 3 days in advance.

Carry out safety command within the jurisdiction and be responsible for order work.

Execute orders and be responsible for ordering six days in advance.

(2) Advertising before opening.

Publish a full-page print advertisement for the opening ceremony and put it in 2 weeks before the event. Cooperate with the text and photo reports of community websites.

(3) Media reports on the opening day

On the opening day, the city TV station, print media and online media were invited to publicize the opening ceremony of XX property in the form of news reports, words and pictures.

Seven. Start live activities

1, site layout

Sales hall: The hall is divided into reception area and service area. The main wall adopts image wall to introduce the overall situation of the company, and the top adopts spotlight to highlight the effect; There is an arc-shaped sales consulting service desk in front, and photos of six main push units are taken on the right side of the main wall. The middle column is hung with an introduction flag or promotional pictures. There are also sofas, coffee tables and property profiles. The whole needs to reflect the company's formality, strength and taste, and bring warm and harmonious feelings to customers. (with renderings)

Site layout: the site layout is based on the actual effect and divided according to different regions. At the scene, the sales department is the reception center, and with the help of media advertisements, a good reception environment and scene atmosphere are created.

Rostrum area: the ribbon-cutting area, located at the entrance of the company or building. On the left is the VIP podium, and on the right is the host's vertical Michael style. The desktop is covered with a red carpet, and there are green bonsai on the front and left and right sides.

Guest area: it can be located in front of and on both sides of the ribbon-cutting area.