How many types of online promotion models are there? (It is best to use it frequently and have better effect)

Brand promotion is a problem that both large and small companies will encounter. If you want to do a good job in brand promotion, you cannot ignore brand building on the Internet. The following are some tips on brand promotion on the Internet. Comments:

Online promotion method 1: official website promotion

Under normal circumstances, no matter how big or small a company is, it will build an official website. The official website has now become the most basic way to enter the Internet. Therefore, When promoting your own brand or project, you must have an official website. The official website represents authority and formality.

There are many ways to promote the official website, including: bidding promotion, information flow, SEO promotion and so on.

Bidding promotion uses paid clicks to rank keywords at the top, so that users can click on the keywords to enter the official website. This kind of promotion method generally has an investment in advertising budget, and requires professional people to operate the account, otherwise the input-output ratio will be difficult to control.

Information flow promotion is currently a popular promotion method. Information flow can obtain the basic tags of users, and use these tags to filter people and promote them. The users are more accurate. It is similar to bidding and requires professionals to operate. Account, constantly optimize the account to improve ROI.

SEO promotion is the so-called search engine optimization. It is a free promotion method that only requires professional search engine optimizers to operate the website so that relevant keywords can be ranked naturally in search engines. Under normal circumstances, this method will take a long time, and some traditional industry bosses may not be able to continue working on the Internet before they wait for the results.

Online promotion method two: soft article promotion

Soft article promotion is a popular promotion method on the Internet. It can be used not only for brand promotion, but also for brand public relations; this requires The requirements for soft articles must be high. To some extent, they can reflect the advantages and values ??of the brand. Through content distribution, they are sent to major media platforms and forums to enable users to generate discussions, understand the brand, and achieve the purpose of promotion.

This approach is very cost-effective, but it requires long-term persistence.

Online promotion method three: search engine product/word-of-mouth promotion

Baidu has many products, such as Baidu Knows, Baidu Library, Baidu Encyclopedia, etc. These Baidu products can also be used For brand promotion, for example, I am currently using Baidu to promote my brand, and you can too.

The construction of Baidu Encyclopedia is relatively difficult. Generally speaking, it is not easy to do it because Baidu has strict review of encyclopedia, so it is not easy to do it.

Baidu knows that it is easier to do. The most important thing is to make good content and high-quality answer content.

Baidu Wenku is similar to Baidu in knowing that the content must be good.

Online promotion method four: self-media/WeChat promotion

In addition to the above three ways to promote brands through the Internet, there are also self-media; WeChat public accounts also belong to self-media One method, such as Baijiahao, Haokan Video, etc., can be called self-media.

The advantage of self-media push is that it relies on the platform’s algorithm to push accurate content, so that it will be very accurate to acquire customers; the only difficulty with this approach is to output content continuously.

There are also some methods such as community operation and fission. The premise of using these methods is that there must be a certain amount of traffic accumulation and user loyalty must be cultivated. As long as there are a certain amount of loyal users , the promotion of fission and community will be a breeze.

Finally:

It is not easy to start a business, I wish you good luck.