How to prevent bad reviews from customers and how to recover favorable reviews?

I consulted several friends who have opened stores and summed up my own experience. I think we can try our best to make the following points perfect. 1. Honesty is very important. This is an ancient rule. Customers who sell online can't see the real thing, so the more detailed the picture, the better. From the customer's point of view, he is eager to photograph everything. I am in the clothing industry myself. Sometimes clothes are revised or out of stock right away. But there is another kind that is very similar to the clothes that customers want. Or just missing a ribbon and adding a few flowers. The manufacturer said, it doesn't matter, take it to the customer. It doesn't make much difference ... (a lot of good things have come anyway). In fact, I thought about it and took the goods directly, but when I got on the bus, I calmed down and thought, this is not right. I don't want to deal with such a sloppy shopkeeper when I buy things online. Later, I called the customer, took detailed photos and gave some discounts. Things will be settled soon. They were really flattered by the highly praised language in the thanks and comments they received. On the other hand, I thought, if I sent them like this from the beginning, would things be the other way around? There's no point in making a fuss. Stick to it. Honesty is very important ... 2. Temper is very important. Many buyers think that trading is not bargaining. This sentence really annoys us sellers. We have given the lowest price, but we are still trying to find out whether we can reduce the price. Or we can just say it's too expensive, I can't afford it, and go to someone else's house to have a look. Or where can I get you some money? Just have pity on me and sell it to me, okay? I often meet such customers. Sometimes my brain really explodes. I can't wait to scold: stop selling and get out. But I have to hold back. The customer is God. If we dare to disrespect God, we will lose our way. I can only say pro instead, which is the lowest price. If you think it's expensive, please go to another house, thank you ... it will be much better. As a seller, you need to know where you are and you want to save other people's money. It's not that others want to save your money. People not only buy your goods, but also your services. So parents should not be angry with them anyway. Temper is very important. 3. The starting point is very important. Many people who do online sales business should just think that opening a store is to save money, right? Working for money and working for interest are definitely two different concepts. Some shops sell goods at a loss in order to save their reputation. Why bother? Whether the business is closed or not depends on the mutual sincerity. If you have good after-sales, good products and good service, more people will pay attention to your products, like your products and then buy your products. All these can be stepping stones to success. Our aim is to make more people like online shopping. And then get the corresponding benefits from it ... the skills and means are definitely different. Business skills are better than business means. Those friends who are blackmailed by buyers at all costs in exchange for praise must pay attention. Oh, we shouldn't be stupid. Once they have such an experience, they will kill other sellers again. It scares everyone. They should do this for future sales. So the starting point is very important.