How to use the new media platform to serve their own publicity?

As long as you promote the new media platform through the Internet, there are the following ways, all of which are free channels. You can choose according to the characteristics of your products:

I. Official channels

1, in the station: own website and APP advertising space, short message channel, in-station letter, pop-up window, etc.

Note: official internal channels are also good promotion positions, which should be used reasonably.

2, SEO: official website ranking, encyclopedia, know, post it, news source.

Note: this piece is very suitable for cold start. If you have the ability, set up a professional team to rank the stations and rank news source, which is known to all enterprises. Post it, cultivate in the early stage, and harvest in the later stage. Key point: Understand the rules of search system.

3. Official media: service number, subscription number, Weibo official number, official blog and official community.

Note: the service number should be used as a product to grasp the product needs of users; It is necessary to spread the subscription number and grasp the information needs of users. WeChat and Weibo can make matrices; Blogs have fallen; The community is extremely difficult and has achieved good results.

4. News from the media: Tiger Sniff, 36Kr, Baidu Baijia, Today Headline, Sohu, Netease, Tencent, Sina from the media.

Note: Cold start is required.

5, video from the media: Youku, Tudou, Iqiyi, Sohu, Sina Video

Note: Same as above.

6. Others: such as customer service, sales, stores, agents, etc.

Note: It is very important to rationally integrate official internal resources. A salesperson visited 100 users, but ultimately failed to clinch a deal, but it produced substantial publicity benefits for the enterprise. Now it is good to use offline resources to get APP downloads and real users. It can also integrate the publicity effect of the store.

Second, community channels.

This is the core battlefield of SoftWide. Apple, Samsung and Uber all like to do this. Before the product goes online, they will do various warm-up activities and content marketing. When you see a lot of people discussing Apple's new products in the forum, please don't believe it's all spontaneous. There are many water army and bloggers in it. In fact, Uber has maintained deep cooperation with bloggers in various comprehensive and vertical fields in China. It is a common phenomenon to carry out community marketing of automobiles, beauty cosmetics, maternal and child products and electronic products.

1, comprehensive: QQ space, Renren.com, Douban, Zhihu, Tianya.

Note: Zhihu has a high weight and many QQ space users.

2. Vertical: Ctrip travel, cellular travel; Car home, Easy Car Network; SouFun and Anjuke; Hot mom gang, baby tree

Note: Vertical communities often have extremely high user quality and great marketing value, but communities have dealt a serious blow to marketing. A better way is to find KOL for implantable marketing, or you can find a writer to shoot original videos and pictures, and then do high-quality content marketing after writing a copy.

3, social: WeChat group, QQ group, Douban group.

Note: the labels of social groups are very clear, and it is easy to find the target users, but they also have strong resistance to advertisements. You can have a good relationship with group owners and carry out marketing; If the government wants to set up a group matrix, it is suggested to guide activists to set up groups spontaneously. For example, most travel websites have user-built exchange groups all over the country.